Job Summary

We are seeking a Digital Sales & Marketing Digital Experience Associate Director to drive the design, build, and continuous optimisation of best-in-class digital sales journeys across retail banking.
This role will be responsible for developing and scaling the in-app Engagement Hub platform, while acting as the central digital sales experience owner across all digital acquisition and lifecycle journeys. The objective is to ensure every customer interaction is seamlessly designed, insight-led, and optimised with effective nudges to maximise conversion from form start to completion.
The role sits at the intersection of product, data, and customer experience—leading the definition of experience standards, reusable frameworks, and innovation agendas that elevate digital sales performance across the bank.
This is a forward-looking role requiring strong ownership, curiosity, and the ability to translate emerging digital trends into scalable, high-impact customer experiences that position the bank at the forefront of digital sales innovation.

Key Responsibilities

Strategy

•    Play a pivotal role in the end-to-end design, build, and rollout of the in-ap engagement Hub and Continuously enhance to drive
     engagement, repeat visits, and conversion into product applications
•    Establish scalable frameworks and adoption to enable plug-and-play integration across product journeys
•    Act as the central digital sales journey agent across all retail digital acquisition and lifecycle journeys to Define and enforce
     guidelines, and guardrails for all digital sales journeys (behavioral economics,, flows, nudges)
•    Embed structured test-and-learn frameworks (A/B testing, control vs test) across journeys to continuously improve performance 1
•    Own the optimisation of form start → form completion conversion rates across all digital sales journeys
•    Drive a forward-looking roadmap for evolving digital sales experiences and maintaining market leadership

Business

•    Digital Sales Journeys
•    Strong capability to design end-to-end digital journeys with a deep understanding of user behaviour, UX principles, and conversion
•    Strong understanding of nudging techniques, behavioural design, and personalisation strategies

•    Digital Product & Platform Ownership
•    Experience in primary roles for end-to-end platform builds
•    Strong understanding of roadmap development, and agile delivery
•    Ability to define scalable frameworks, reusable components, and system-level architecture thinking
•    Innovation & Trend Translation
•    Strong awareness of emerging digital trends (gamification, rewards ecosystems, engagement platforms)
•    Ability to translate external best practices into scalable, bank-ready use cases

Processes

•    Collaborate closely with product, technology, campaign, analytics, and design teams to deliver integrated solutions
•    Lead cross-functional alignment to ensure engagement Hub and CX standards are consistently adopted
•    Influence senior stakeholders to prioritise experience-led improvements and investments
•    Ensure clear ownership, governance, and delivery tracking across all initiatives
•    Operate within agile frameworks to deliver iterative improvements at pace

People & Talent

•    Partner with product and campaign teams to embed best-in-class CX into all digital touchpoints

Risk Management

•    Responsible for achieving and maintaining satisfactory audit rating where needed.
•    Ensure that team members are aware of the Group Policy and relevant local statutory requirements, relevant money laundering procedures and controls are in place.
•    Ensure adherence to bank's risk management framework and conduct requirements.

Governance

•    Ensure adherence to bank's legal & compliance requirements.
•    Establish clear and well documented business processes, establish checking & mitigation mechanism to ensure proper implementation.

Regulatory & Business Conduct
•    Display exemplary conduct and live by the Group’s Values and Code of Conduct.
•    Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across 
     Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
•    Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders

•    Hong Kong WRB Product / Segment / Channels Owners
•    Group Digital Tech and Data Teams

Skills and Experience

•    Digital Journey Design, Ui/Ux, CX
•    Digital Analytics
•    Creativity
•    Customer Data Platform (CDP)
•    Customer lifecycle marketing

Qualifications

•    University degree, preferably in Business, or a related discipline
•    At least 7+ years of work experience with solid track record in digital sales preferably in banking or financial services or consulting
•    Proven success in creating and delivering on digital experiences, customer experiences, with direct roles in improving digital sales
•    Proven ability to lead cross-functional matrix teams and deliver projects on time
•    Strong understanding of Lifecycle Marketing, Digital Journeys, UI/UX, Behavioral Economics
•    Creative thinker with a data driven approach to problem solving.
•    Fluency in Traditional Chinese and English

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.