Job Details

Associate Director, Group Web - Web Strategist
Job Description
Requisition Number:  53491
Job Location:  Singapore, SGP
Global Grade:  Band 6
Work Type:  Hybrid Working
Employment Type:  Permanent
Posting Start Date:  13/05/2026
Posting End Date:  28/05/2026
Job Description: 

Job Summary

We are looking for a web manager and content strategist to join on our Group Web team.

This role is part of our Group Corporate Comms team which sits within the wider Corporate Affairs and Brand Marketing (CABM) function.

The role holder will primarily work on our corporate website, sc.com.

Our website is the Bank’s largest digital channel. This role is a chance to help us tell our story to millions of users worldwide.


We are looking for somebody with strong experience and knowledge of the following disciplines:

  • Web management
  • Campaign management
  • Project management
  • Content strategy and/or content design
  • Stakeholder communications

It would be beneficial to also have knowledge of:

  • UX/UI best practices
  • SEO
  • Data and analytics
  • Digital communications


A background in financial services is beneficial but not required. Experience in corporate communications or a highly-regulated industry is also helpful, but not mandatory.

This role is based in our offices at Changi Business Park. We take a flexible approach with hybrid working to be agreed with your line manager.


Key Responsibilities


Strategy

  • Apply a diverse skillset across content strategy, user research and interaction design to design clear user journeys which meet audience needs and support our Bank’s strategy.
  • Develop new pages and optimise existing ones to communicate with our users in a way which is clear, engaging and purposeful.

 

Business

  • Collaborate with colleagues especially in Corporate & Investment Banking (CIB) and Wealth & Retail Banking (WRB), including our Global Private Bank (PvB), to create and maintain material on our corporate website, sc.com.
  • Bring key campaigns to life with engaging web content which inspires action.
  • Act as a key link between product colleagues in Group Web and digital marketing teams in the business.

Processes

  • Supporting during financial results, including helping to bring our Annual Report to life on web.
  • Helping manage CMS users as required.
  • Work with Group Web colleagues to report regularly on performance, with a special focus on the performance of CIB, WRB and PvB content.

 

People & Talent

This is not a manager position but the role holder will be expected to:

  • Collaborate with risk and governance partners
  • Engage with senior stakeholders
  • Support an inclusive, open team environment
  • Help to upskill peers as a subject matter expert

 

Risk Management

In this role, you will need to:

  • Manage reputational risks on web
  • Ensure web content complies with industry regulations and the Bank’s policies

 

Governance

  • Support effective governance including helping manage user access to our CMS
  • Document approvals for content and support regular reviews to ensure content remains up-to-date.

 

Regulatory & Business Conduct

  • Display exemplary conduct and live by the Group’s Values and Code of Conduct.
  • Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
  • Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders

In this role you will work with:

  • Group Corporate Communications colleagues
  • Digital marketing teams across the business
  • Investor Relations
  • Diversity and Inclusion

 

Other Responsibilities

Upholding our values of never settle, do the right thing and better together to help us grow in line with our purpose, here for good.

Our Ideal Candidate

We are looking for somebody with 3+ years of strong experience and knowledge of the following disciplines:
•    Web management
•    Campaign management
•    Project management
•    Content strategy and/or content design
•    Stakeholder communications

It would be beneficial to also have knowledge of:
•    UX/UI best practices
•    SEO
•    Data and analytics
•    Digital communications 

Role Specific Technical Competencies

  • Digital Channels Management
  • Strategic communications
  • Impact measurement
  • Operational risk
  • Business partnering
  • Manage projects

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

  • Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
  • Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
  • Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

  • Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
  • Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
  • Flexible working options based around home and office locations, with flexible working patterns.
  • Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
  • A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
  • Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website www.sc.com/careers

Information at a Glance