Job Summary

Future will be built in an Enterprise Agile set up comprising cross functional business & technology teams and we are now looking for dynamic and strong professional who can steer and guide the bank towards building this Omni channel capabilities with specific focus on Digital Analytics (Mobile & Web) to drive better understanding of customer journey, conversion and optimisation opportunities to improve revenue. The individual should have extensive experience in the design, build, implementation and business value realisation of best in class Digital analytics & tag management tools in an enterprise environment. This would typically involve implementation of products like Adobe Analytics, Google analytics, AppsFlyer, Adobe Launch, etc. This role is both build and run of Digital Analytics & tag management tools and will require individual to guide the Digital analytics Squad to define and deliver business value from program

Key Responsibilities

Strategic Management
•    Guide and shape the Digital analytics program comprising building & running Web & Mobile analytics, Mobile attribution, Customer journey analytics, Core measurement and reporting capability using best in class technologies, processes and frameworks
•    Create requirements for digital analytics, plan tag management approach and full release cycle
•    Act as key team member for Digital analytics initiatives and lead  requirement gather workshops
•    Engage country SPOCs and showcase coverage & maturity of digital analytics
Subject Matter Expertise
•    Hands on experience in Digital analytics tools like Adobe analytics, Google Analytics, Appsflyer is required with focus on following
•    Web & Mobile analytics: To drive better understanding of customer journey, CTAs, events, marketing channel rules, integrations 
•    Measurement & Reporting: Manage proper measurement, reporting, analysis and optimisation of online journey’s and campaigns. Support build out of performance reporting dashboards. Experience building external dashboards using Tableau is an added advantage.
•    Analytics & Insights: Help analytics processes to drive insights. Collaborate with Retail analytics teams to build predictive models that drive optimisation of Digital & Omni channel journey’s
•    Provide BAU administration on managing delivery backlog, reports and insights to support to the user-base
Execution & Project Management
•    Work with cross functional Group, regional and country teams to identify optimisation use cases to be implemented using MarTech platforms. Execute those use cases with help of Digital Analytics Agile Squad
•    Squad will be responsible for business requirements, functional design, configuration, testing, training and implementation of Digital analytics and Mobile attribution tools using tag management platform
•    Ensuring deliverables are of the desired quality and have appropriate endorsements/ sign-offs
•    Representing the stakeholders, and has the mandate to prioritise scope(functions/features) on behalf of the business
•    Clearly communicating priorities, objectives/goals, mission and acceptance criteria to the Agile Delivery Team
•    Prepare BRD and User stories and get them signed-off with country stakeholders. Walkthrough of user stories with implementation teams and agree on implementation timelines.
•    Work with Vendor, Professional services consultant and cross functional teams in SC (such as Group Digital, Segments, Country Digital, Distribution, Group ITO) to design, implement MA capability
•    Validate deliveries through success metrics, after deployment to ensure they meet all operational and business requirements and drive maintenance and problem resolution, as required
•    Ensuring that all submissions to committees (status reports, AED, Red packs, Closure Reports etc.) are of the right quality and are timely.

Regulatory & Business Conduct:
•    Display exemplary conduct and live by the Group’s Values and Code of Conduct
•    Takes personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and Group Code of Conduct.
•    Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
 

Skills and Experience

• Understanding of Digital marketing ecosystem like Display, Search, Social
• Prior experience setting up Digital Analytics practice is preferred but not mandatory
• Experience in surfacing insights from web analytics data & set up work spaces & dashboards

Qualifications

• Experience handling and managing Digital Analytics tools like Adobe analytics, Google analytics, AppsFlyer (or similar Mobile attribution tool), etc and Tag management tools like Adobe Launch
• Bachelors / Master’s degree holder. Overall experience of 3+ years with at-least 2 years of experience in core and relevant field of setting up or working in high performance Digital analytics environment is a must
• Proficiency in statistical and database concepts. Experience with visualisation tools like Tableau
• Experience in technologies like R, Python, SQL is an added advantage
• Good knowledge of Confluence and JIRA to conduct above activities in enterprise agile environment
• Strong presentation and communication skills to deal with a broad set of stakeholders, ability to tell a story through data, identify opportunities and drive action plans
• Highly effective in a large virtual cross functional team aligning to/and multiple business and IT partners across different markets
• Good to  have certification in product Owner and understanding the agile delivery principles and basic knowledge about Scrum

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.