Job Summary

The primary focus of the role is to deliver analytics projects within the WRB Analytics. The individual will be responsible for end-to-end analytics solution development, deployment, performance assessment etc. Also provides thought leadership and acts as a subject matter expert to design and recommend appropriate analytical solution in addressing key issues within the business. A solid understanding of statistical analysis both Frequentist and Bayesian is a requirement. A good understating of packages like pymc3 is a plus.

Key Responsibilities

Strategy

• The primary focus of the role is to deliver analytics projects within the WRB Analytics. The individual will be responsible for end-to-end analytics solution development, deployment, performance assessment etc. Also provides thought leadership and acts as a subject matter expert to design and recommend appropriate analytical solution in addressing key issues within the business 
• Create a best-in-class solutions for marketing performance, engaging with all priority markets, sharing best practices with the aim to develop better practices
• Develop and manage in collaboration with CABM stakeholders, the marketing budgeting / allocation methodology with analysis and metrics across the Bank

Business

• Pilot attribution/brand modelling across marketing touchpoints, demonstrating opportunities for optimising marketing investments and collaborate with markets to realise these
• Using data and insights, create opportunities to streamline client marketing journeys eg identify client trigger points for perception and behaviour change across paid, earned and owned media
• Partner with the WRB business teams in seeking cost productivity and efficiency gains
• Develop, manage and report ROMI analysis of top 20% (80% spend) markets’ marketing, establishing standardised post-campaign-reviews
• End- to End development, analysis and interpretation of MMM models
• Develop and manage Post Campaign Reviews for all global WRB Brand & Marketing activity
• Collaborate with CABM colleagues to create a single version of the truth for performance marketing
• Develop inhouse real-time capability for A-B testing of key messages on creatives, and establish testing protocols to drive outcomes 

Processes

• Continuously review in and out of category marketing to WRB clients, identifying marketing effectiveness insights to leverage / integrate into our plans
• Lead development of marketing activity tracking to collate effectiveness results across markets for internal benchmarking to create insights to grow across WRB activity
• Lead end-to-end design and development of media Mix Marketing solutions for different KPIs across markets

People & Talent 

• Champion and act as role model of the group’s values
• Driving an environment of collaboration, both within WRB Banking and across the wider Group, to ensure issues are raised and blockages are resolved in a timely manner 

Risk Management

• Interpret the Group’s financial information, identify key issues based on this information and put in place appropriate controls and measures
• Ensure data security and data sharing in secured way through SharePoint in password protected files

Governance 

• Awareness and understanding of the regulatory framework, in which the Group operates, and the regulatory requirements and expectations relevant to the role

Regulatory & Business Conduct 

• Display exemplary conduct and live by the Group’s Values and Code of Conduct. 
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Lead to achieve the outcomes set out in the Bank’s Conduct Principles: [Fair Outcomes for Clients; Effective Financial Markets; Financial Crime Compliance; The Right Environment.]
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders

• Group/Region Analytics teams
• Group/Region CABM teams
• Group / Region/Country Product & Segment Teams
• Group / Region / Country Channels/distribution
• Group / Region / Country Risk Analytics Teams
• Group / Regional / Country Business Teams
• Support functions including Finance, Technology, Analytics Operation

Skills and Experience

• Analytics experience    
• SAS, SQL    
• Communication Skills    
• Office tools (Excel/ PowerPoint)
• Project Management Skills    
• P&L forecasting & Understanding data structure    
• Python    
• Market Mixed Modelling, Advanced Statistical modelling    

Qualifications

• Education - Post Graduate (Statistics, Mathematics, Econometrics or Economics, Computer Science, Business administration)
• At least 6/7 years of relevant experience in Banking / Financial/Marketing Services Industry
• Basic business understanding for client, segment, product and channels

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.