Job Summary

• We are looking for an experienced Chapter Lead – Digital Marketing Campaigns to lead a high-performing squad of campaign specialists and engineers in Configuring, executing, and optimising data-driven digital marketing campaigns. You will be the technical and functional lead for running Campaigns using Adobe Campaign Classic (ACC), driving both the craft excellence of your chapter members and the end-to-end delivery of outbound campaigns.

Key Responsibilities

Leadership & Chapter Management

• Lead, mentor, and grow a chapter of campaign specialists skilled in Adobe marketing technology
• Define and uphold craft standards, best practices, and ways of working across the chapter
• Conduct regular 1:1s, skill assessments, and career development conversations
• Partner with Product Owner and Hive Lead to allocate chapter members to squads and initiatives

Campaign Strategy & Execution

• Own end-to-end delivery of multi-channel digital marketing campaigns (email, SMS, push, direct mail) via Adobe Campaign Classic
• Translate business and marketing objectives into campaign workflows, audience segmentation strategies, and personalisation logic
• Govern the campaign calendar, ensuring on-time, high-quality delivery with zero critical defects
• Drive A/B and multivariate testing frameworks to continuously improve open rates, CTR, and conversion

Adobe Campaign Classic – Adoption

• Serve as the SME for workflows, delivery templates, typology rules, seed addresses, and control groups
• Review complex ACC workflows for data ingestion, audience selection, deduplication, and post-campaign reporting
• Troubleshoot campaign workflows — Work with Production Engineering team in diagnosing failures, identify bottlenecks, resolve data issues, and implement fixes under time pressure
• Investigate ACC delivery logs (broadLog, trackingLog, excludeLog) to produce detailed delivery reports covering deliverability, bounce analysis, exclusion reasons, and recipient-level activity
• Review & feedback on schema design, data model relationships, and ETL pipelines feeding ACC

Data, Analytics & Optimisation

• Define KPIs for campaign performance and establish dashboards for real-time monitoring
• Drive post-campaign analysis, deriving actionable insights to feed back into strategy
• Ensure data quality, consent management, and suppression lists are maintained in compliance with regulatory requirements (GDPR, PDPA, etc.)

Governance & Compliance

• Enforce brand, legal, and regulatory compliance across all outbound communications
• Maintain documentation for campaign processes, workflow runbooks, and change management procedures
• Liaise with Risk, Compliance, and Legal teams on data usage and communication guidelines 

Strategy

• Responsible for contributing to the organization’s strategic objectives by applying specialized skills to deliver high-quality work 

Business

• Responsible for collaborating with squad members to deliver value-driven solutions that meet customer needs and business objectives
• Accountable for understanding business requirements and translating them into technical solutions within their area of expertise
• Provide domain expertise to support decision-making and problem-solving within the team

Processes

• Adhere to established processes, methodologies, and best practices within the chapter and the organization. Actively towards continuous refinement of the same
• Responsible for ensuring work items are accurately tracked and updated in ADO 

People & Talent 

• Actively engage in chapter meetings, workshops, and training sessions to enhance skills and capabilities
• Collaborate with other chapter members to share knowledge, insight and best practices to foster a culture of innovation 

Risk Management

• Identify potential risks within their domain and communicate them to squad and chapter leads. Work collaboratively to mitigate identified risks

Governance

• Technology Governance
• - Comply with System Delivery controls and attest for it with every (technical) release to production

Regulatory & Business Conduct 

• Display exemplary conduct and live by the Group’s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Other Responsibilities

• Embed Here for good and Group’s brand and values;
• Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures;
• Multiple functions (double hats)

Skills and Experience

Area Requirements

Adobe Campaign Classic Product

• Atleast 5-8 years hands-on; expert in workflows, JS scripting, delivery configuration, typology rules in Adobe Campaign tool

Workflow Troubleshooting    

• Proven ability to diagnose and resolve complex ACC workflow failures; Drive root cause analysis under production conditions

Delivery Log Analysis    

• Hands-on experience investigating broadLog, trackingLog, and excludeLog tables to produce actionable delivery and exclusion reports

Data Model & Schemas    

• Strong understanding of ACC's out-of-the-box schema model; experience extending schemas, managing custom tables, and mapping data relationships

Leadership    

• 3+ years leading a functional team or chapter; strong coaching and performance management skills

Campaign Management    

• Deep understanding of lifecycle marketing, segmentation, and personalisation at scale

Data & SQL    

• Proficient in SQL for audience queries, log investigation, and data reconciliation

Banking Domain    

• Solid understanding of retail or corporate banking products, customer journeys, and regulatory communication requirements in financial services

Agile / SAFe    

• Familiar with squad-based delivery models, backlog management, and PI planning

Analytics    

• Experience with campaign reporting tools (Adobe Analytics)

Compliance    

• Working knowledge of GDPR, PDPA, or equivalent data privacy frameworks

Other Technical Skills    

• Exposure to CDP platforms (Adobe RTCDP)
• Exposure to Adobe Workfront
• Knowledge of HTML/CSS for email template development\
• Familiarity with Azure DevOps or similar project tracking tools

Leadership Skills

• A player-coach who can roll up their sleeves on complex campaign problems while simultaneously developing their team
• Strong stakeholder communication skills — able to translate technical constraints into business language
• A continuous improvement mindset — always looking to raise the bar on quality, speed, and impact
• Comfortable operating in a matrixed organisation with multiple stakeholders and competing priorities

Qualifications

• Adobe Certifcation in Adobe Campaign
• Experience with other Adobe Experience Cloud products.
• Knowledge of data privacy laws and regulations.

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.