Job Summary

The WRB Global Digital Sales team’s objective is to partner with country, product, and technology stakeholders to create programs, content and experiences that will support acquisition and engagement of prospects and customers through SC’s Digital Assets. With a customer centric approach, the team is focused on delivering on the customer intent through its acquisition and deepening strategies while driving profitable acquisitions for the business.

RESPONSIBILITIES
The role is accountable for driving Agile delivery and ways of working for cross-functional teams, the agile marketing Scrum Master will sit at the intersection of strategy & campaign implementation with the responsibility of accelerating out team’s digital campaigns and implementing the digital strategy through Agile testing and ongoing test and learn programme. The role requires proven leadership, outstanding stakeholder management and an in-depth knowledge of Adobe Analytics, Adobe Test & Target, Adobe Campaign Manager. Experience in running and measuring performance of personalization campaigns using Adobe Target is a strong plus.

• The Project Manager will lead a cross-functional team in ideating digital marketing tests, prioritizing & conducting rapid sprints and communicating results to senior executives. The Project Manager will be ultimately responsible for managing a cross-functional team and operational performance of customer acquisition across all digital platforms in the AME Region.
• On an average day, s/he will be immersed in developing hypothesis to test, analyzing data, designing UI, coaching a team & managing multiple stakeholders within the business. S/He will also be accountable for reporting KPIs and key metrics.

•    Be the ‘on-the-ground digital acquisition agile coach and support leader’
•    Drive test & learn model through team to accelerate digital acquisition on paid & owned media
•    Lead team in conceptualizing and designing tests / initiatives across lines of businesses
•    Run daily stand ups, create and manage test backlog and troubleshoot issues on a daily basis
•    Coach the team on Agile practices & rapid execution mindset and cover them from distractions/ out of scope requests to keep laser focus on test & learn
•    Support extensive competitive analysis to inform test designs
•    Engage with data analytics to assess & report test performance and projections
•    Manage dependencies and efficiently communicate plans, issues and results with senior management on a proactive and regular basis
•    Collaborate with a range of partners, e.g., Finance, Lines of Business, global war room teams & maintain strong relationships with relevant stakeholders

Key Responsibilities

Regulatory & Business Conduct 
•    Display exemplary conduct and live by the Group’s Values and Code of Conduct. 
•    Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
•    Lead the [country / business unit / function/XXX [team] to achieve the outcomes set out in the Bank’s Conduct Principles: [Fair Outcomes for Clients; Effective Financial Markets; Financial Crime Compliance; The Right Environment.] * 
•    Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
•    [Insert local regulator e.g. PRA/FCA prescribed responsibilities and Rationale for allocation].
[Where relevant - Additionally, for subsidiaries or relevant non -subsidiaries]
•    Serve as a Director of the Board of [insert name of entities]
•    Exercise authorities delegated by the Board of Directors and act in accordance with Articles of Association (or equivalent) 

Key stakeholders
    Country Head of Retail Banking
    Country Head of Digital Banking
    Country Head of Digital Acquisition
    Country Head of Products
    Country Head of Digital Marketing
    Country Head of Compliance
    Country Retail Banking Management Team (RBMT)
    Global Head, Digital Acquisition
    Global Head, Web Management
    Global Head, Retail Marketing

Skills and Experience

Adobe Analytics

Adobe Target
Campaign Management
Performance Measurement

Qualifications

    Bachelor’s Degree required; graduate degree preferred
    8+ years of experience in running digital projects, with minimum 3+ years of hands-on experience as a Scrum Master/ Agile product manager
    Outstanding expertise in setting up and running agile tools, including but not limited to ADO, JIRA and Confluence
    In-depth knowledge of Adobe Analytics, Adobe Test & Target, Adobe Campaign Manager, Apps Flyer platforms is a necessary skill set.
    Exceptional troubleshooting, structuring and problem solving skills, to guide the team through a rigorous problem solving approach
    Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions
    Efficient and confident communicator who inspires the team and engages senior management on relevant topics in a time efficient manner

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.