Digital Sales Journey Product Owner

Job ID: 21319
Location: Bangalore, IN
Area of interest: Private Banking & Wealth Management
Job type: Regular Employee
Work style: Office Working
Opening date: 7 Mar 2025
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Title:  Digital Sales Journey Product Owner

21319

Bangalore, IN

Private Banking & Wealth Management
Regular Employee
Office - Full Time
7 Mar 2025

Job Summary

  • We are seeking a Product Owner to create and optimize digital sales journeys for our wealth, retail and business banking products. This role is pivotal for achieving business growth through superior digital experiences on all digital sales journeys through website and mobile for new and existing customers. The ideal candidate will have a strong background in digital product management, customer experience optimization, and digital sales funnel improvement. 

Key Responsibilities

Design and delivery of Digital Sales Journeys

  • Work with various product and digital stakeholders and document a unified systematic and functional view of the digital journeys.
  • Supervise a squad of cross functional resources from technology and business to design and deliver cross channel digital sales customer journeys across customer lifecycle(acquisition, activation, cross-sell to retention). Coordination with stakeholder from platform, product, technology and operations for end to end functional requirement gathering.
  • Ensure seamless and intuitive customer user experiences of the journeys while achieving digital sales and business growth KPIs.

Customer Experience Expertise

  • Develop and implement strategies to create world-class customer experiences.
  • Benchmark against industry leaders and leverage insights to continuously improve.

Data-Driven Insights

  • Create and maintain digital sales funnels for performance monitoring 
  • Use tools like Adobe Analytics and other data sources to review performance metrics, extract actionable insights, and measure the effectiveness of sales journeys.
  • Translate data insights into prioritized product improvements.

Search Engine Optimization (SEO)

  • Implement best practices in SEO to maximize visibility and traffic to digital sales channels.
  • Monitor and enhance organic search performance.

 

Risk Management

Conversion Rate Optimization (CRO):

  • Drive initiatives to improve funnel performance and conversion rates through A/B testing, multivariate testing, and personalization.
  • Collaborate with UX/UI designers and developers to execute optimization strategies.

Stakeholder Collaboration:

  • Partner with cross-functional teams including marketing, technology, data, and operations to deliver cohesive and effective digital products.
  • Communicate effectively with stakeholders to prioritize and align on business objectives.

Independent Research & Benchmarking:

  • Conduct competitor analysis, market research, and trend assessments to stay ahead in the digital landscape.
  • Present recommendations for innovative features and capabilities.

Strategy

  • Awareness and understanding of the Group’s business strategy and model appropriate to the role. 

Business

  • This person combines an in-depth knowledge of business objectives, digital strategies, and the competitive landscape with a rich background in the digital banking industry to deliver a compelling digital banking roadmap. 

Processes

  • Responsible for ensuring that department and division processes and procedures are followed.  

People & Talent

  • Lead through example and build the appropriate culture and values. Set appropriate tone and expectations from their team and work in collaboration with risk and control partners. Ensure the provision of ongoing training and development of people, and ensure that holders of all critical functions are suitably skilled and qualified for their roles ensuring that they have effective supervision in place to mitigate any risks. 

Risk Management

  • Responsible for identifying, assessing, monitoring, controlling and mitigating risks to the Group as well as managing them. 

Other Responsibilities

Governance

  • Awareness and Understanding of the regulatory framework in which the Group operates, and the regulatory requirements and expectations relevant to the role. Collaboratively work with internal stakeholders and local regulators to address governance issues 

Regulatory & Business Conduct

  • Display exemplary conduct and live by the Group’s Values and Code of Conduct. 
  • Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
  • Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
  • Manage the [country / business unit / function/[team] to achieve the outcomes set out in the Bank’s Conduct Principles: [Fair Outcomes for Clients; Effective Financial Markets; Financial Crime Compliance; The Right Environment.] 

    

Skills and Experience

  • Product Development
  • SEO/CRO
  • Analytics
  • Stakeholder management
  • Martech
  • ADO
  • User experience 

Qualifications

Experience

  • 5-8 years of experience in product management on mobile and web, digital sales, customer experience roles, preferably in banking or financial services in an agile team. Experience with agile methodologies and product lifecycle and backlog managmenet using Azue Devops(ADO).

Technical Proficiency: 

  • Having experience working with Martech tools such as Adobe Experience Platform, PEGA RTIM, Adobe AEM, Apps Flyer and Wordpress would be a plus. Expert in sales funnel and conversion rate optimisation on mobile and web.

Reasoning Skills

  • Strong ability to interpret data and derive actionable insights to drive business outcomes.

Customer-Centric Mindset

  • Deep understanding of customer behaviours and expectations in digital channels. Ability to map and optimize customer journeys.

Communication

  • Excellent written and verbal communication skills to engage with stakeholders at all levels.

Education

  • Bachelor’s degree in Business, Marketing, Computer Science, or a related field. MBA or equivalent is a plus.

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love an opportunity and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

  • Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
  • Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
  • Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a market standard pay and benefits to support your mental, physical, financial and social wellbeing.

  • Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
  • Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
  • Flexible working options based around home and office locations, with flexible working patterns.
  • Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
  • A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
  • Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website www.sc.com/careers

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