Key Responsibilities

•    Create engaging employer brand content across multiple formats, including copy, visuals, short‑form video and digital assets
•    Work confidently within the framework of a master brand, flexing tone, messaging and creative execution for different talent audiences and markets, while maintaining brand integrity
•    Translate corporate, brand and business content into compelling employer branding and recruitment marketing for attraction.
•    Create content for a variety of campaign types, including hiring campaigns, diversity and inclusion initiatives, early careers programmes and priority talent roles.
•    Tailor content to different audience personas, ensuring relevance for distinct talent segments across regions, functions and career stages
•    Develop content for use across the career’s website, digital brochures, CRM journeys, job boards and social channels.
•    Support the creation of employer brand video and photography content, including storyboarding, filming support and basic editing.
•    Deliver administrative and project support to the Employer Branding team, ensuring accurate finance tracking, clear project oversight and smooth co-ordination across stakeholders.

•    Support internal communications for the Talent Acquisition function, including writing engaging content and updates
•    Manage and maintain the TA internal communications channel (Pulse), ensuring content is timely, relevant and aligned to priorities
•    Review and refine content targeted at internal audiences, including hiring managers and colleagues, ensuring clarity, relevance and alignment to recruitment and referral campaigns
•    Support content for employee referral initiatives, adapting messaging to encourage internal advocacy and participation
•    Work with global and regional stakeholders to capture authentic employee stories and bring them to life through content
•    Collaborate closely with Employer Brand and Digital teams to align content with campaign objectives and channel strategies
•    Support content planning to maintain a consistent pipeline of fresh, high‑quality material
•    Review, refresh and re‑purpose existing content to keep it current, accurate and impactful
•    Support basic reporting and insight gathering to understand content performance and inform future improvements

Risk Management
•    Brand Visual and Written.

Regulatory & Business Conduct
•    Display exemplary conduct and live by the Group’s Values and Code of Conduct.
•    Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across 
     Standard Chartered. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
•    Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders

•    Employer Brand
•    Talent Acquisition Team
•    Corporate Brand and Marketing Team
•    HR Team

Skills and Experience

•    Proven experience in a content creation, employer branding, recruitment marketing or brand storytelling role
•    Demonstrated experience working within a master brand framework and adapting content for different audiences without diluting brand consistency
•    Strong writing and editing skills, with the ability to reshape corporate content into candidate‑focused and internal employer brand narratives
•    Confidence creating content for different campaign types and tailoring messaging for diverse audience personas
•    Experience creating visual content using tools such as Adobe Creative Cloud software (or equivalent)
•    Experience editing video content for digital channels, including short‑form and social‑first formats
•    Experience working with social media channels as part of recruitment marketing or employer branding activity, including region‑specific platforms such as WeChat
•    Experience working with internal teams or external agencies to localise and translate content for different markets and languages
•    Comfortable working with content publishing, social and digital management tools. Experience with Turtl and Beamery is highly desirable
•    Strong eye for storytelling, detail and brand quality
•    Able to work hands‑on while managing multiple briefs in a fast‑paced, global environment
•    Clear, collaborative communicator, comfortable working with creative, technical and non‑technical stakeholders across regions
•    Copy writing in English, to a governed brand tone of voice.
•    Ability to adapt content to different audiences (internal, external) and persona’s (internal teams and leaders, external talent groups – students, experienced professionals)
•    Experienced writing long form and short form content for different channels.
•    Languages – English, written and verbal.

Qualifications

•    English

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.