Job Summary

• The Sr Manager Content will be part of our Design Studio team that offers content and design services to the Bank. Design Studio is part of Group Enablement Services at Standard Chartered GBS. You will be responsible for crafting and enhancing content and communications that will be leveraged globally by our journey leaders (business heads) and management team across internal and external communications. 
• The expert should have expertise in all or either of these areas social media / web /emailer writing/long form/ and brand-centered storytelling/ customer experience/ UI UX. They will craft various content types — including website copy, blog posts, social posts, leadership communication and product descriptions that address our target audiences and promote our brand. Research industry topics and trends, revise and edit pieces. The ideal candidates will be creative, strategic, detail-oriented, and able to meet deadlines and manage and lead teams.

Key Responsibilities

• Looking for a candidate with 9+ years of relevant experience in content development/content creation.
• Excellent written English with strong grammar, structure and tone control. Ability to write clearly and concisely for multiple audiences (clients, internal stakeholders, senior leaders)
• Exceptional writing skills with impeccable grammar, spelling, and punctuation, along with the ability to craft compelling business communication (internal communications emailers, blogs and newsletters) for the organisation and engaging marketing copy across various platforms including client pitch collaterals
• Showcase previous experience in creating effective marketing copy that drives engagement, conversion, and brand awareness across different channels such as websites, advertisements, brochures, and newsletters.
• Should have experience in content creation of artefacts eg RM flyers, Sales talking points, client-facing emails customised to senior client leaders, copy vetting and strategic realignment of product FAQs, tech specs, product features, uses, why it is important, and any other resource materials 
• Experience in crafting engaging copy for email campaigns, captivating subject lines, persuasive body content, and effective calls-to-action to optimise open rates, click-through rates, and conversion rates. 
• Creating attention-grabbing social media posts across various platforms is good to have (e.g., Facebook, Twitter, Instagram, LinkedIn) that drive user engagement, foster brand loyalty, and support overall marketing initiatives. 
• Ability to adapt writing style and tone to suit different communication channels, target audiences, and brand voices, including but not limited to formal business communication, conversational marketing copy, and creative storytelling. 
• Work closely with cross-functional teams including marketing, design, and sales to brainstorm ideas, develop content calendars, and ensure consistency in messaging across all touchpoints.
• Capable of managing multiple projects simultaneously and delivering high-quality content within tight deadlines, while maintaining attention to detail and accuracy. 

• Familiarity with basic analytics tools to track and analyse the performance of content campaigns, and the ability to use insights to refine content strategies and optimize future content efforts. 
• Stay abreast of industry trends, best practices, and emerging technologies in content marketing and copywriting to continuously improve skills and contribute innovative ideas to the team.
• Constructively challenges business on assumptions and goals; asks the relevant questions that effectively lead to deeper understanding of the task at hand so that best outcomes can be arrived at

Regulatory & Business Conduct 
• Display exemplary conduct and live by the Group’s Values and Code of Conduct. 
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Lead to achieve the outcomes set out in the Bank’s Conduct Principles: [Fair Outcomes for Clients; Effective Financial Markets; Financial Crime Compliance; The Right Environment.]
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
• Serve as a Director of the Board
• Exercise authorities delegated by the Board of Directors and act in accordance with Articles of Association (or equivalent) 

Key stakeholders
• Internal stakeholders

Other Responsibilities
• Banking / Global Business Services domain knowledge is good to have but not a necessity
• Experience of running and managing large creative/design initiatives/teams
• Excellent communication, presentation and documentation skills
• Stakeholder management skills and project management skills
• Proficiency in softwares like MS PPT, Word, Excel.
• Strong understanding of design/ brand/ marketing.
• Excellent attention to detail and ability to deliver high-quality work under tight deadlines.
• Strong communication and teamwork skills.

Skills and Experience

• MS Office tools (PPT, Excel, Word)
• Adobe Photoshop
• Adobe Illustrator 
• Adobe InDesign
• Adobe Premier
• Adobe After effects

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.