Job Summary

We are looking for a MarTech Product Owner who is highly proficient in Adobe Campaign Manager (ACM) or equivalent tool (e.g. SFMC) and can drive and manage marketing automation projects end to end.  A motivated, proactive, creative problem solver not afraid to challenge conventions and help drive positive business change, comfortable, based on circumstances, to wear both designer, business analyst and project manager hats. As a Product Owner, you will take the lead in defining and driving the capabilities that a solution must perform in support of the business needs and objectives. You will establish a collaborative relationship with Product and Segments, Digital, Marketing, Retail Analytics business and provide fully integrated solutions that tackle real world business problems.

About Wealth and Retail Banking

Wealth and Retail Banking (WRB) serves more than 11 million clients in many of the world’s fastest-growing markets. Our client continuum spans from Mass Retail to Affluent, including high-net worth clients served by our Private Bank. We leverage digital banking channels with a human touch to provide clients with differentiated products and services such as deposits, payments, financing, wealth management and personalised advice. We also support small business clients with their business banking needs.

Key Responsibilities

• Ability to translate business objectives into a product vision and comprehensive action plan. Ability to analyse and document complex business processes.
• Bridge the gap between key business objectives and technical capabilities and to provide fully integrated solutions that tackle real world business problems. 
• Establish a collaborative relationship with Product and Segments, Digital, Marketing and Retail Analytics business to support their strategic priorities.
• Ability to strategize email marketing campaign. Knowledge of best practices for email creative and templates
• Familiarity with planning, implementing and analysing online marketing initiatives across multiple online channels. Experience designing and executing online customer experiences and / or implementing online marketing programs
• Working knowledge of customer data processes and solutions (customer hierarchy, address standardization and optimization, data enrichment)
• Establish Campaign performance management framework and tracking to track business value deliver
• Subject Matter Expert for Campaign Management on Adobe Campaign Manager or equivalent tool, e.g. Salesforce Marketing Cloud
• Drive workshops to take detailed ordering briefs and clarify specific requirements of each project
• Assist in the definition of project scope and objectives, involving all relevant stakeholders and ensuring technical feasibility
• Build, manage and prioritize Squad backlog in terms of user stories to achieve business goals, continuously keep the backlog up to date
• Ensuring deliverables are of the desired quality and have appropriate endorsements/ sign-offs
• Drive Business Enablement and Change Management activities to help countries with platform onboarding and adoption
• Work with cross functional Group, regional and country teams to identify use cases. Execute those use cases as part of Agile Squad
• Manage the relationship with all stakeholders and third parties/vendors.

Skills and Experience

• Digital Transformation ,Agile Project Management     
• CRM and lead management experience    
• Banking experience    
• Digital Marketing Channels, product design and development
• Design thinking mindset, experience in Design Thinking and Human-Centered methodologies preferred
• Strong presentation and communication skills to deal with a broad set of stakeholders, ability to tell a story through data, identify opportunities and drive action plans
• Highly effective in a large virtual cross functional team aligning to/and multiple business and IT partners across different markets
• Experience in building content email templates and flows in ACM. Work on HTML, CSS, JavaScript and Amp Script to update HTML based emails. 
• Experience working in one of the areas preferred: CRM, Lead Management, Campaign Optimization
• Prior experience setting up ACM for bank is preferred but not mandatory
• Good knowledge of Confluence and JIRA to conduct above activities in enterprise agile environment

Qualifications

• Bachelors / Master’s degree holder.
• Certified Product Owner with strong understanding of the agile delivery principles and knowledge about Scrum. 3-5 years of experience in Agile Delivery as a Product Owner of MarTech or similar projects
• Adobe Campaign Business Practitioner Certificate, Level: Expert. Deep understanding of Adobe Campaign Manager capabilities and hands-on experience in executing journeys/campaigns
• Overall experience of 7-10 years of cross channel client engagement experience with at-least 3-5 years of experience in core and relevant field of setting up ACM is must 
• Certified Product Owner, e.g. ICP - APO
• Adobe Campaign Business Practitioner Certificate, Level: Expert

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.