Job Summary

The Sr Manager Content will be part of our Design Studio team that offers content and design services to the Bank. Design Studio is part of Group Enablement Services at Standard Chartered GBS. You will be responsible for crafting and enhancing content and communications that will be leveraged globally by our journey leaders (business heads) and management team across internal and external communications. 
The expert should have expertise in all or either of these areas social media / web /emailer writing/long form/ and brand-centered storytelling/ customer experience/ UI UX. They will craft various content types — including website copy, blog posts, social posts, leadership communication and product descriptions that address our target audiences and promote our brand. Research industry topics and trends, revise and edit pieces. The ideal candidates will be creative, strategic, detail-oriented, and able to meet deadlines and manage and lead teams.

Key Responsibilities

- 9+ years of experience in content strategy, e-learning or curriculum design and UI/UX writing, with experience in a leadership role.
- The candidate should have a proven track record of building impactful training programs from scratch.
- Develop structured, engaging programs tailored to various functions and roles.
- Translate ambiguous briefs, scattered knowledge into actionable learning journeys.
- Strong understanding of adult learning principles and curriculum architecture.
- Work closely with department heads and leaders to identify skill gaps and learning needs aligned to business goals and vision.
- Ensure each piece of communication contributes to the learner’s growth and the bank’s business objectives.
- Build, lead and mentor managers on how to structure, write and shape content that fits within curriculum framework.
- Establish metrics to measure training programme effectiveness, skill application, and impact on business outcomes.
- Ability to evaluate program effectiveness and refine content based on insights from surveys.
- Excellent written English with strong grammar, structure and tone control. Ability to write clearly and concisely for multiple audiences (clients, internal stakeholders, senior leaders)
- Exceptional writing skills with impeccable grammar, spelling, and punctuation, along with the ability to craft compelling business communication (internal communications emailers, blogs and newsletters) for the organisation and engaging marketing copy across various platforms including client pitch collaterals
- Good to have experience in other short/ long form copy that drives engagement, conversion, and brand awareness across different channels such as websites, advertisements, brochures, and newsletters.

Skills and Experience

Good to have experience in crafting engaging copy for email campaigns, captivating subject lines, persuasive body content, and effective calls-to-action to optimise open rates, click-through rates, and conversion rates. 
- Ability to adapt writing style and tone to suit different communication channels, target audiences, and brand voices, including but not limited to formal business communication, conversational marketing copy, and creative storytelling. 
- Work closely with cross-functional teams including marketing, design, and sales to brainstorm ideas, develop content calendars, and ensure consistency in messaging across all touchpoints.
- Capable of managing multiple projects simultaneously and delivering high-quality content within tight deadlines, while maintaining attention to detail and accuracy. 
- Familiarity with basic analytics tools to track and analyse the performance of content campaigns, and the ability to use insights to refine content strategies and optimize future content efforts. Stay abreast of industry trends, best practices, and emerging technologies in content marketing and copywriting to continuously improve skills and contribute innovative ideas to the team. Constructively challenges business on assumptions and goals; asks the relevant questions that effectively lead to deeper understanding of the task at hand so that best outcomes can be arrived at

Adobe PremierMS Office tools (PPT, Excel, Word)

Adobe Photoshop

Adobe Illustrator 

Adobe InDesig

Adobe Premier 

Adobe After effects 

Qualifications

Any Under Graduate 

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.