Job Summary

We are looking for an experienced Adobe Campaign product specialist to join a high-performing squad of campaign specialists and engineers in designing & building data-driven digital marketing campaigns for the bank. You will be the technical and functional lead for running Campaigns using Adobe Campaign Classic (ACC), driving both the craft excellence of your chapter members and the end-to-end delivery of outbound campaigns.

Key Responsibilities

Key Responsibilities
 
Solution Design & Build

• Architect and build automated, data-driven cross-channel marketing campaigns (Email, SMS, and Push) for a database of over millions of active profiles.
• Extend out-of-the-box data schemas and build custom targeting dimensions in Adobe Campaign Classic to capture granular customer attributes.
• Design complex data management workflows to extract, transform, and load (ETL) audience lists and behavioral data from external CRM and data warehouse systems.
• Write customized JavaScript and SQL scripts within technical workflows to automate data processing, data clean-up, and real-time messaging triggers.
• Develop custom delivery and web application templates using JST (JavaScript Templates) and personalization blocks to dynamically tailor content.
• Configure and manage access management rules, operator roles, and typology rules to ensure data governance and secure marketing deployments.

Campaign Strategy & Execution

• Own end-to-end delivery of multi-channel digital marketing campaigns (email, SMS, push, direct mail) via Adobe Campaign Classic
• Translate business and marketing objectives into campaign workflows, audience segmentation strategies, and personalisation logic
• Govern the campaign calendar, ensuring on-time, high-quality delivery with zero critical defects
• Drive A/B and multivariate testing frameworks to continuously improve open rates, CTR, and conversion

Adobe Campaign Classic – Adoption

• Serve as the SME for workflows, delivery templates, typology rules, seed addresses, and control groups
• Review complex ACC workflows for data ingestion, audience selection, deduplication, and post-campaign reporting
• Troubleshoot campaign workflows — Work with Production Engineering team in diagnosing failures, identify bottlenecks, resolve data issues, and implement fixes under time pressure
• Investigate ACC delivery logs (broadLog, trackingLog, excludeLog) to produce detailed delivery reports covering deliverability, bounce analysis, exclusion reasons, and recipient-level activity
• Review & feedback on schema design, data model relationships, and ETL pipelines feeding ACC

Strategy

• Responsible for contributing to the organization’s strategic objectives by applying specialized skills to deliver high-quality work

Business

• Responsible for collaborating with squad members to deliver value-driven solutions that meet customer needs and business objectives
• Accountable for understanding business requirements and translating them into technical solutions within their area of expertise
• Provide domain expertise to support decision-making and problem-solving within the team

Processes

• Adhere to established processes, methodologies, and best practices within the chapter and the organization. Actively towards continuous refinement of the same
• Responsible for ensuring work items are accurately tracked and updated in ADO

People & Talent

• Actively engage in chapter meetings, workshops, and training sessions to enhance skills and capabilities
• Collaborate with other chapter members to share knowledge, insight and best practices to foster a culture of innovation

Risk Management

• Identify potential risks within their domain and communicate them to squad and chapter leads. Work collaboratively to mitigate identified risks

Governance

• Technology Governance
• Comply with System Delivery controls and attest for it with every (technical) release to production

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group’s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
• Exercise authorities delegated by the Board of Directors and act in accordance with Articles of Association

Skills and Experience

• Adobe Campaign Classic
• Java Script, HTML, CSS
• Rest API, SAML
• ADO DevOps CI/CD
• Adobe Experience Cloud Products
• Experience with integrating AEP SDK for Mobile and Push Notification configuration    

Qualifications

• Atleast 10 years of experience in the Adobe Campaign product with expertise in architecting and building automated, data-driven cross-channel marketing campaigns (Email, SMS, and Push) .
• Expertise in workflows, JS scripting, delivery configuration, typology rules
• Proven ability to diagnose and resolve complex ACC workflow failures; Drive root cause analysis under production conditions
• Hands-on experience investigating broadLog, trackingLog, and excludeLog tables to produce actionable delivery and exclusion reports
• Strong understanding of ACC's out-of-the-box schema model; experience extending schemas, managing custom tables, and mapping data relationships
• Deep understanding of lifecycle marketing, segmentation, and personalisation at scale
• Proficient in SQL for audience queries, log investigation, and data reconciliation.
• Solid understanding of retail or corporate banking products, customer journeys, and regulatory communication requirements in financial services
• Familiar with squad-based delivery models, backlog management, and PI planning
• Experience with campaign reporting tools (Adobe Analytics)
• Working knowledge of GDPR, PDPA, or equivalent data privacy frameworks
• Knowledge on IP Warming, Audit Logs, Deliverability Optimization, Technical Workflows
• Strong stakeholder communication skills — able to translate technical constraints into business language
• A continuous improvement mindset — always looking to raise the bar on quality, speed, and impact
• Comfortable operating in a matrixed organisation with multiple stakeholders and competing priorities
• Exposure to CDP platforms (Adobe RTCDP), Adobe Workfront
• Familiarity with Azure DevOps or similar project tracking tools

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.