JOB SUMMARY

We are seeking a Digital Sales Manager to drive the growth of online and mobile sales channels across our banking ecosystem. The ideal candidate will combine strong digital marketing and data analytics expertise with a deep understanding of banking products and customer journeys. This role is responsible for developing, executing, and optimizing digital acquisition, engagement, and conversion strategies that drive digital sales growth.

RESPONSIBILITIES

1. Digital Marketing Planning & Execution

• Develop and implement digital marketing strategies to achieve digital sales targets across retail and wealth products.
• Identify digital sales growth opportunities through analytics, customer insights, and competitive benchmarking.
• Collaborate with product, marketing, and tech teams to develop customer-oriented digital campaigns.
• Serve as a digital leader providing guidance on digital sales best practices from peers, different industries, and emerging trends

2. Channel Optimization

• Track digital channels (website, app, online banking, LINE, etc.) to improve lead generation, conversion, and retention.
• Implement A/B testing, personalization, and customer journey mapping to enhance digital conversion performance.
• Ensure seamless integration of MarTech tools for end-to-end campaign execution and measurement.

3. Data-Driven Sales Enablement

• Utilize data analytics and performance dashboards to track digital sales KPIs.
• Leverage BI tools and analytics methodology to identify digital sales opportunities and design actionable insights
• Conduct funnel analysis to identify drop-off points and drive continuous improvement.

Key Stakeholders

•    Business Process Owners
•    Business Unit Heads
•    Country stakeholders: Retail and Wealth Products, Marketing, Affluent and etc.  
•    Technology Teams

Qualification
•    Education - A bachelor’s degree in any discipline
•    Minimum 5+ years of experience in digital sales, e-commerce, or digital marketing—preferably in banking or financial services.

•    Strong understanding of digital marketing funnels and banking product sales cycles.

•    Analytical mindset with ability to translate data into commercial decisions.

•    Excellent project management and stakeholder communication skills.

•    Languages - Chinese & English

Role Specific Technical Competencies
•    Data Analysis
•    Client Experience
•    Adobe Analysis / Google Analysis / Adobe Target

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.