Job Summary

The Adobe Campaign Manager Specialist plays a pivotal role in the execution of innovative and impactful marketing campaigns within our Wealth Management division. This role demands a high level of technical expertise to translate strategic campaign requirements into effective, multi-channel outbound journeys leveraging Adobe Campaign Manager. The specialist will be responsible for audience segmentation, workflow design and optimisation, dynamic content configuration, and delivering campaigns across email, push notifications, and SMS channels.

Successful candidates will collaborate closely with cross-functional teams including CRM strategy, product management, data analytics, and customer insights to operationalise targeted marketing use cases that resonate with our diverse client base. This position is hybrid-based in Bukit Jalil, Malaysia, enabling a flexible work approach combining both remote and office environments.

The Adobe Campaign Manager Specialist will be instrumental in enhancing customer engagement through precise targeting and personalised content, playing a critical role in driving business outcomes aligned with our commitment to delivering outstanding client experiences.

Key Responsibilities

• Design, build, and optimise comprehensive outbound campaigns using Adobe Campaign (Classic/Standard), overseeing workflow creation, delivery orchestration, and scheduling to ensure timely execution.
• Implement sophisticated audience segmentation strategies, develop suppression rules, and create personalised content configurations in alignment with detailed campaign briefs.
• Develop and update responsive email and messaging templates incorporating HTML, CSS, and JavaScript to support dynamic content needs across multiple devices and platforms.
• Configure rules for dynamic content inclusion, conditional rendering, and personalisation tokens to tailor communication to individual customer profiles.
• Manage and execute A/B testing initiatives, recurring journey deployments, event-triggered campaigns, and relevant optimisations to maximise campaign effectiveness.
• Conduct thorough self-audits on campaign setups including data validation, logic testing, and content previews prior to Quality Control review to minimise errors.
• Provide ongoing support during campaign execution phases, including handling reruns, addressing post-launch fixes, and collaborating with IT and analytics teams to resolve issues.
• Maintain comprehensive documentation detailing campaign logic, segmentation methodologies, and configuration settings to ensure consistency and knowledge retention.
• Engage proactively with CRM strategy, product teams, and data analysts to translate evolving business requirements into scalable campaign solutions, fostering continuous innovation.

Qualifications

• Minimum of 3 to 5 years of hands-on experience with Adobe Campaign Manager, including both Classic and Standard versions.
• Proficient knowledge of executing multi-channel marketing campaigns encompassing email, push notifications, and SMS.
• Strong technical skills in HTML, CSS, JavaScript, and SQL, with practical experience creating and maintaining templates and scripts for campaign workflows.
• Demonstrated expertise in audience segmentation, personalization strategies, and data handling to deliver precise and effective marketing communications.
• Prior experience within the financial services or wealth management sectors is highly preferred to understand industry-specific communication standards and compliance requirements.
• Excellent organisational and documentation skills to ensure campaign logic and configurations are accurately recorded and maintained.

About Standard Chartered

Standard Chartered is a leading international bank with a heritage spanning over 170 years, committed to making a meaningful impact across the communities we serve. We pride ourselves on our agility and scale, offering an empowering environment where innovation and integrity drive our decisions and actions.

Our culture celebrates diversity and inclusion, fostering an atmosphere where every individual can express their unique talents and perspectives. This accord is embedded in our purpose — to drive commerce and prosperity through our unique diversity — and is reflected in our brand promise to be here for good.

We live by a set of valued behaviours that guide us daily:

• Do the right thing: Act with integrity, challenge constructively, and keep the client at the heart of everything we do.
• Never settle: Embrace a mindset of continuous improvement and innovation, learning from successes and setbacks alike.
• Are better together: Foster inclusiveness, encourage collaboration, and build lasting relationships for collective growth.

Joining Standard Chartered means contributing to a values-driven organisation dedicated to sustainable growth and social impact globally.

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.