Job Summary

The WRB Global Digital Sales team’s objective is to partner with country, product, and technology stakeholders to create programs, content and experiences that will support acquisition and engagement of prospects and customers through SC’s Digital Assets. With a customer centric approach, the team is focused on delivering on the customer intent through its acquisition and deepening strategies while driving profitable acquisitions for the business

The Creative Writer will support multiple markets and will be responsible for developing copy that aligns with product / marketer’s objectives and brand guidelines, ensuring that all work is delivered on time. Strong writing and creative communication skills are essential, as the role involves developing copy across digital channels for High Net-Worth customers of the Bank. The ideal candidate will have a proven track record of developing high-quality advertising and marketing copy that drives business growth.

The Creative Writer is expected to engage with multiple product teams, ensuring that their insights help shape impactful marketing campaigns. This is an exciting opportunity to make a difference and drive success in a dynamic environment. 

Key Responsibilities

•    Lead and own work; conceptualizing, developing and driving creative content that will promote the SC brand and products and achieve business results for markets, with minimal oversight or creative direction. 
•    Establish relationships with key partners in markets, owning presentations and working directly with product teams on creative development
•    Write for all different forms of media, including content for Social, Search, Display Banners, Email, SMS, Push Notifications etc. 
•    Understand and appreciate the importance of strategy, and ensure that all ideas are on brief. 
•    Manage multiple markets and deliverables simultaneously. 
•    Handle all facets of production and post-production with minimal supervision. 
•    Work with all disciplines to deliver projects of creative excellence on time. 
•    Demonstrate strong presentation skills, both internally and with clients. 
•    Give and receive constructive feedback in a respectful manner. 

Skills and Experience

•    Bachelor’s Degree in English, Communications, Journalism, Marketing, or a related field.
•    Ability to write Advertising copy in English and Mandarin is a must
•    A minimum of 3 years of experience in copywriting, preferably within an advertising agency or in-house marketing team.
•    Proven track record of developing high-quality advertising and marketing copy that drives business growth.
•    Strong understanding of digital marketing channels and best practices.
•    Excellent writing, editing, and proofreading skills.
•    Ability to work independently and manage multiple projects simultaneously.
•    Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams.
•    Ability to adapt writing style to different audiences and platforms.
•    Creative thinking and problem-solving skills.

Role Specific Technical Competencies

•    Communication Design
•    AI Tools for Creative Development

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.