Job Summary

The Manager, Private Bank Marketing, Greater China & North Asia plays a pivotal role in shaping and delivering high-impact marketing initiatives that support the Private Bank’s strategic priorities across the region. With responsibility spanning end-to-end marketing delivery, the role focuses on strategic marketing and client communications, digital engagement across platforms, and the curation and execution of distinctive client events and experiences.

Working closely with regional frontline teams, product specialists and key functions, the role translates business priorities into compelling marketing initiatives that reinforce the Private Bank’s brand positioning and adhere to relevant regulatory requirements. A key focus is creating differentiated, client-centric content and experiences that deepen engagement with high-net-worth and ultra-high-net-worth clients and support broader business objectives.

Key Responsibilities

Marketing Strategy and Planning
•    Demonstrate a strong understanding of the Group and Regional Private Banking business and marketing strategies, and translate these into effective marketing solutions across Greater China & North Asia.

Marketing Communications & Digital Content 
•    Support the development and delivery of integrated client communication strategies that reinforce brand positioning, promote investment and wealth planning themes, and deepen engagement with Private Banking clients and prospects across Greater China & North Asia.
•    Manage content strategy and execution, including editorial planning, content development, localisation, publishing and performance tracking across relevant channels.
•    Leverage digital platforms to amplify thought leadership, extend content reach and enhance brand visibility and engagement among target client segments.
•    Partner with product specialists and relevant functions to translate complex investment and wealth management insights into clear, compelling and client-ready content.
•    Drive targeted and segmented client communications across channels, ensuring consistency, relevance and timeliness while responding to evolving business and client priorities

Events Marketing
•    Support the development and execution of the regional events marketing strategy and calendar across Greater China & North Asia, aligned with business priorities and client engagement objectives.
•    Drive the development of differentiated event concepts, thematic positioning and audience strategies, working closely with frontline and product teams to address specific client and business priorities.
•    Manage the end-to-end delivery of bespoke client events and experiences, including budgeting, agency and vendor management, speaker coordination, logistics and on-site execution.
•    Deliver a consistently high standard of client experience, with clear metrics to assess client engagement, event effectiveness and contribution to business objectives.
•    Uphold brand standards and ensure event communications, materials and execution comply with relevant internal governance and regulatory requirements.

Stakeholder & Partner Management
•    Collaborate closely with Global and Regional Private Banking Marketing and Business teams, including COO and Business Planning & Management, Wealth Solutions, Legal & Compliance and other relevant functions, to deliver integrated and commercially aligned marketing solutions.
•    Manage external partners, including agencies, digital platforms and venues, ensuring quality, cost effectiveness, timeliness and consistency of execution.
•    Maintain effective coordination across internal and external stakeholders to ensure marketing initiatives are delivered seamlessly and in line with agreed objectives, timelines and governance requirements.

Business
•    Maintain a strong understanding of the wider Private Banking and Wealth Management business, as well as the economic, market and competitive environment in which the Group and Region operate, and apply these insights to relevant marketing strategies and initiatives.
•    Act as a trusted marketing partner to Private Banking leadership and frontline teams, aligning marketing priorities and initiatives with business objectives, client coverage priorities and evolving client needs.
•    Bring a client- and business-led perspective to marketing planning, identifying opportunities where marketing can deepen client engagement, strengthen brand positioning and support business growth.

Processes
•    Responsible for executing the Marketing approval and budget management processes
•    Embed Here for good and Group’s brand and values in Hong Kong Brand and Marketing team; Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures; 
•    Ensure all marketing activities comply with internal policies, brand guidelines, and local regulatory requirements across the region
•    Maintain robust approval workflows, documentation standards, and audit readiness for all client-facing materials
•    Contribute to the ongoing enhancement of marketing frameworks, templates, and best practices

Risk, Regulation and Governance
•    Responsible to identify, assess, monitor, control and mitigate risks to the Group/Region, as well as an awareness and understanding of the main risks facing the Group/Region and the role the individual plays in managing them. 
•    Responsible to follow the direction, planning, structure, frameworks (e.g. processes and policies) and oversight on the related disciplines. Responsible for assessing the effectiveness of the Group's arrangements to deliver effective governance, oversight and controls in the business and, if necessary, oversee changes in these areas; Awareness and understanding of the regulatory framework, in which the Group/Region operates, and the regulatory requirements and expectations relevant to the role.
•    Display exemplary conduct and live by the Group’s Values and Code of Conduct. 
•    Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
•    Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Skills and Experience

Priority Skills
•    Customer Experience Management
•    Display Advertising
•    Impact Evaluation
•    Integrated Marketing
•    Marketing Technology

Other skills
•    Strategic Agility
•    Brand Strategy
•    Business Acumen
•    Cost Management
•    Data Analysis and Interpretation
•    Emerging Technologies
•    Partner Management
•    Project Management
•    Reputation Management

Qualifications

•    University degree holder with 7 to 10+ years of experience in financial services marketing, ideally within Private Banking or Wealth Management and / or with agency background
•    Proven expertise in media and client communications, digital content management and events marketing
•    Strong understanding of client segmentation, media and event planning, and multi-channel execution
•    Demonstrated ability to manage complex stakeholder environments and deliver under tight timelines
•    Solid understanding of regulatory and compliance considerations in financial marketing
•    Strong project management discipline with excellent attention to detail
•    Exceptional written and verbal communication skills, with the ability to craft senior-level, client-ready messaging in English, Traditional and Simplified Chinese
•    Data-driven mindset with experience using analytics to enhance marketing performance
•    Ability to operate effectively across a multi-market, culturally diverse environment
•    Proactive, collaborative, and solutions-oriented, with strong influencing capabilities

About Standard Chartered

We're a global bank connecting clients to our differentiated network, offering growth opportunities in the world's most dynamic markets. Our strategy, which combines cross-border capabilities and leading wealth management expertise, helps us deliver our purpose - to drive commerce and prosperity through our unique diversity.

Over our 170-year history, and across a unique geographical footprint connecting Asia, Africa and the Middle East to each other and the world, we've built a bank like no other, with diverse capabilities and partnerships that set us apart.

What We Offer

• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions, and geographies.
• In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global employee assistance programme, sick leave, mental health first-aiders and self-help toolkits.
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual, and digital learning.

Visit our careers website to learn more about us: www.sc.com/careers.