Job Summary

This role is responsible for leading all communications and marketing activities for Sri Lanka market at the same time as acting as a strategic advisor to the CEO and members of the country management team. 

RESPONSIBILITIES

Strategy
•    Work closely with Country Client Business Heads to define and implement Corporate Affairs and Brand & Marketing (CABM) strategies for the country while ensuring alignment to Group and Region Strategy.
•    Ensure understanding and effectively communicate the Group and Regional strategy to country teams by having a clear governance framework.
•    Responsible/Accountable for the management and implementation of key strategical & tactical projects and ensure that these are on time, on budget and within the agreed scope while working with function teams and their management across the Bank.
•    Ensure that Brand strategy framework is well integrated by all teams (e.g., brand positioning, brand architecture), notably by internal and external communications team, and the correct usage of communications platforms to reinforce the overall SC brand positioning through consistency in tone, manner, look and feel.
•    Have ambitious targets for the markets in scope (e.g., increase Brand awareness and consideration, Brand positioning, etc.). 

Business
•    Accountable to the Country CEO, and Country Client Business Heads to drive their strategies, whilst maintain and balancing Group wide standards.
•    Lead the function to develop plans for Corporate Affairs and Brand & Marketing disciplines, delivering quality activities to drive exceptional client and corporate level experience backed up by well-designed actionable metrics that are used for future decision making.
•    Drive digital strategy and effective use of digital platform across the Bank.

Processes
•    Ensure that controls (e.g., KCSA - Key Control Self Assessments) and CABM operational risk standards are well documented and that these are in line with Group’s guidelines.
•    Follow key trends and leverage on best market practice solutions to ensure productivity of teams and efficiency of processes. 

Other Responsibilities
Perform other responsibilities assigned under Group, Country, Business or Functional policies and standards

Key Responsibilities

People & Talent
•    Follow CABM people & talent framework to build a dynamic and strong team of CABM professionals.
•    Enhance leadership skills and create a culture of talent development and empowerment within the different teams and across countries. 
•    Promote a culture of mentoring/coaching in order to have a cohesive team and continuously develop management and soft skills required for the different roles. 

Governance & Risk Management
•    Acting as First Line of Defence to ensure that Risk Management Framework is proactively followed by all teams (i.e., Group and local policies and standards) so that potential reputational and operational risks are dully identified, escalated and mitigated.
•    Set the right tone and expectations for the team and their area of responsibility for the risk management culture and conduct, and proactively seek regular assurance that their area of responsibility is being performed to an acceptable risk and control standard.  
•    Coordinate issues and crisis communications at country level.

Regulatory & Business Conduct
•    Maintain high awareness and understanding of global regulatory framework in which the business operates, and the regulatory requirements and expectations relevant to the role.
•    Display exemplary conduct and live by the Group’s Values and Code of Conduct. 
•    Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
•    Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders
Corporate Affairs, Brand & Marketing – Group 
•    Chief Strategy & Talent Officer
•    Group Head of Corporate Affairs, Brand & Marketing
•    Group Corporate Affairs, Brand & Marketing Team members 
Internal – Market level
•    Co Heads-CABM
•    Global Head, CABM India & SA
•    CABM LT 
•    Market CEO Office
•    Market Client Business Heads 
•    Market Functions Heads

External 
•    Advertising agencies
•    Media agencies
•    Vendors and suppliers
•    Newspaper editors and journalists
•    Non-Governmental Organisations
•    Representatives in Central Government departments
•    Develop profile with relevant professional PR bodies in key regions
•    Network with regional peers in the industry and other sectors

Skills and Experience

Strategic Communications
Brand Strategy & Management
Client Experience, Behaviours & Preferences
Crisis Management
Business Acumen
Partnership Management
Reputational Risk

Qualifications

LANGUAGES     English, Sinhala/Tamil

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.