Job Summary

Strategy
•    Define and deliver the marketing strategy for Corporate & Investment Banking (CIB) in order to increase visibility, awareness and commercial impact for CIB.
•    Be a key contributor to the annual strategic marketing planning exercise in conjunction with the business and Region/Group CABM team to ensure key deliverables are met.

Business
•    Drive end-to-end segment activity plans led by business segmentation and prioritisation and in close collaboration with country stakeholders as well as the regional Marketing teams. 
•    Responsible for marketing budget/spend related to Corporate segment marketing activities,
•    Build relationships and networks across the business and liaise with key business stakeholders on a regular basis to understand their specific needs, the clients they serve, and the opportunities that exist.
•    Drive impactful engagement between Corporate Affairs, Brand & Marketing (CABM) central teams and the regional teams, ensuring regional plans roll up to support the overall global business goals for CIB
•    Drive continuous improvement in marketing programs as market conditions evolve. 
•    Develop and foster strong relationships with internal and external stakeholders, especially media.
•    Support the CEO and senior executives of the Bank in various media engagements in terms of speaking points, media FAQs and media handling.
•    Focus on proper and consistent utilization of digital channels. Leverage social media and other digital media channels to drive engagement and to interact with external stakeholders. 
•    Support the Bank’s external profile building by lining up interviews, drafting press release and media statements.
•    Drive Bank’s award applications to maximise brand value.

Processes
•    Identify areas for process improvement and recommend ways to increase functional and operational effectiveness.
•    Work with Supply Chain Management, and Legal and Compliance teams to effectively manage external stakeholders (e.g., vendors, agencies), and supplier panels, partnership agreements, and monitoring.
•    Support, uphold and embody global standards for Sponsorships, Donations, Communications strategy and planning, which constitutes a key aspect of overall CABM processes.

Key Responsibilities

Risk Management
•    Implement a full range of external communications strategies, including corporate, business and crisis communication, in order to enhance the Bank’s reputation and brand.
•    Provide support on issues management and crisis situations. Mitigate reputational risk by monitoring/managing mainstream media.

Governance
•    Ensure strict compliance with Group Sponsorships and Donations Standards
•    Ensure strict compliance with all internal and external communications and communications-adjacent policies and procedures
•    Maintain timely reporting for all governance related issues, and make sure all processes are carried out accurately and appropriately

Regulatory & Business Conduct
•    Display exemplary conduct and live by the Group’s Values and Code of Conduct. 
•    Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
•    Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders
•    Standard Chartered Bangladesh Country Management Team and other relevant senior executives
•    Head of Corporate Affairs, Brand & Marketing, Standard Chartered Bangladesh 
•    Media
•    All Marketing, Digital, Events, and Media Agencies
•    Bangladesh CABM Team Members
•    Regional CABM Team Members

Other Responsibilities
•    Embed Here for good and Group’s brand and values in Bangladesh; Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures; Multiple functions (double hats); Brand & Marketing, CIB; Communications

Skills and Experience

•    Writing
•    Media Management
•    Event Management
•    Negotiation
•    Adaptive & Strategic Planning
•    Strategic Communications
•    Business Acumen

Qualifications

•    Education      Master’s degree in Marketing, Business, Communications or Media studies
•    Languages    English (native proficiency); Bengali (spoken proficiency)
•    Experience    Minimum 8 years work experience in similar role

Competencies

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website www.sc.com/careers