Job Summary

We are seeking a highly skilled and motivated Digital Campaign Manager to join our marketing team. The ideal candidate will be responsible for planning, executing, and optimizing our digital marketing campaigns across various channels. This role requires a strategic thinker with excellent analytical skills and a deep understanding of digital marketing trends and technologies. You will play a crucial role in enhancing our customers' digital experiences and driving customer growth within various market segments through digital channels.

Key Responsibilities

Develop, implement, and manage digital marketing campaigns to promote SCB products and services.
•    Coordinate with internal teams to create marketing content and ensure consistency across all digital platforms.
•    Analyze and report on campaign performance, providing insights and recommendations for improvement.
•    Manage the budget for digital marketing campaigns and ensure cost-effective strategies.
•    Conduct market research and competitor analysis to identify opportunities and trends.
•    Collaborate with external agencies and vendors to optimize campaign performance.
•    Use data-driven insights to refine targeting, messaging, and creative strategies.
•    Stay up-to-date with the latest digital marketing trends, tools, and best practices.
•    Develop and manage strategic digital propositions, partnering with product owners to achieve critical performance goals and maximize the leverage of digital channel capabilities to deliver client-centric value.
•    Drive digital sourcing initiatives that deepen customer engagement leveraging cross-sell, up-sell, and acquisition campaigns, while continuously enhancing the digital customer journey through data-driven performance benchmarking.
•    Steer cross-functional collaboration to align strategies, secure stakeholder buy-in, and implement digital sales management (DSM) campaign activities that resonate with customers and achieve measurable business objectives.
•    Continuously optimize digital performance and user experience by evaluating UI/UX and digital touchpoints against industry best practices, proposing enhancements for greater efficiency and customer satisfaction.
•    Balance operational risk management with customer convenience and security by working closely with Operational Risk, Compliance, and related functions to define effective processes and controls.
•    Oversee project management activities including scope, schedule, quality assurance, resource allocation, budget oversight, risk identification and mitigation within the digital channel scope, ensuring delivery of roadmap initiatives.
•    Maintain ongoing risk assessments aligned with evolving economic, regulatory, and technological landscapes to safeguard operational integrity.
•    Uphold exemplary regulatory and business conduct, embedding the highest standards of ethics and compliance throughout all activities associated with this role.

Regulatory & Business Conduct

•    Display exemplary conduct and live by the Group’s Values and Code of Conduct. 
•    Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
•    Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
Key stakeholders
•    Country WRB Product / Segment / Channels Owners
•    Country WRB Digital Sales & Marketing Team
•    Group & Country Digital Tech and Data Teams

Skills and Experience

•    Minimum 8+ years working experience in Digital Sales, eCommerce, or Performance Marketing
•    Bachelor’s degree in Marketing, Business, or a related field.
•    Proven experience in managing digital marketing campaigns
•    Strong understanding of digital marketing channels including SEO, PPC, social media, email marketing, and content marketing.
•    Proficiency in marketing analytics tools such as Google Analytics and Adobe Campaign Manager
•    Excellent written and verbal communication skills.
•    Strong project management skills with the ability to handle multiple campaigns simultaneously.
•    Creative thinker with a data-driven approach to problem-solving.
•    Ability to work collaboratively in a team environment.

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.