Job Summary

About SC Ventures
SC Ventures is Standard Chartered ’s innovation, fintech investment and ventures arm. We were established to reinvent banking, as the significant technological disruptions to the industry was impacting its ability to serve clients and customers, in the ways they needed to be served.

We are a unique ecosystem of innovators, banking experts, business builders and partners who are focused on rewiring the DNA in banking and bringing breakthrough ideas to scale, together.

We are building ecosystems around four high conviction themes: Online Economy & Lifestyle, SMEs & World Trade, Digital Assets, and Sustainability & Inclusion.

We are a global team of "Members" (excluding individual ventures), including dedicated colleagues from the Group's support functions, based in Singapore, Hong Kong, London, and the United Arab Emirates

About HAL
HAL is a B2B domestic and cross border marketplace being built for SMEs in the UAE. Incubated by SC Ventures, the ventures arm of Standard Chartered Bank, the platform will enable digital commerce and access to financial & value-added services. HAL ‘s vision is to act as a super glue connecting multiple partners & ecosystems by bringing together buyers, sellers, financial institutions, logistics partners under one roof. We are building this as an agentic AI native stack along with a number of strategic partners in the UAE who bring different  capabilities into the platform.  

SMEs are the backbone of the UAE economy and vital for economic growth and diversification. We want to help SMEs grow profitably, safely and with ease. Hal is being built for scale with the latest technologies and with a vision to truly become the one stop shop for SMEs. We are looking to launch later in the year.

Key Responsibilities

About The Role
This is a dedicated, fully functional role – not something that can be double hatted alongside another job. You are the person who makes HAL’s partner ecosystem visible, activated, and commercially productive through marketing. You will own joint marketing with HAL’s financial services, technology, and ecosystem partners – co branded campaigns, partner enablement, paid performance, evangelism, and SME activation. You work at the intersection of partnerships and marketing, coordinating closely with the Head of Partnerships and Head of Marketing to ensure every partner relationship has a marketing engine behind it. As HAL scales, this role will also flex to support buyer and seller marketing on the platform. 

Strategy
•    Develop and own the partner marketing strategy across HAL’s Priority Partner ecosystem – aligned to the partnership roadmap and HAL’s overall GTM priorities.
•    Define the marketing approach for each partner: what co-branded activity, what enablement, what paid performance, and what evangelism is appropriate at each level.
•    Identify and prioritise marketing opportunities across the partner portfolio – highest SME activation potential, strongest partner commitment, most aligned GTM objectives.
•    Stay current on what partner marketing looks like in comparable fintech and B2B platform businesses in GCC / India; bring best practices in, not just internal thinking. 
•    Feed partner marketing intelligence into the Head of Partnerships strategy – what is resonating with SMEs, what partners are investing in, where co – marketing budget opportunities exist to unlock.

Business
•    Own the planning and execution of joint marketing programs with financial services, technology, and ecosystem partners – co branded campaigns, referral activation programs, bundled product launches, and co-sponsored events.
•    Drive SME acquisition and activation through partner channels: design and run campaigns that convert partner distribution into active HAL users, not just leads. 
•    Manage paid performance for and with partners – plan, execute, optimize, and report on paid channels used in joint campaigns; own the performance numbers, not just the creative. 
•    Build and maintain co-marketing budget frameworks with partners – agree what each side contributes, track spend and demonstrate return. 
•    Support the commercial case for new partnerships by articulating HAL’s marketing reach and SME activation capability – this is a selling tool as much as an execution tool.
•    As the platform scales and seller number grows, support buyer and seller marketing on the HAL platform – helping partners and HAL differentiate their offering to SMEs.

Processes
•    Own the partner enablement library – sales deck, one-pager, product explainers, WhatsApp activation kits, co-branded digital assets – keep it current, accessible, and actually used by partners.
•    Maintain a partner marketing calendar across all active partners – campaign, launches, events, and activations; nothing falling through gaps because no one owned the timeline.
•    Manage the production and delivery of all co-branded marketing material across partners; brief, review, approve, distribute, track usage.
•    Programs manage co marketing workstreams across partners with clear milestones, named owners, and regular check – ins.

People & Talent
•    Work as the connective tissue between the partnerships team and the marketing team – translate what partnerships needs into marketing execution and translate what marketing can deliver into partner – facing commitments.
•    Build strong working relationships with marketing counterparts inside partner organisations – understand their constrains, their approval process, and their brand guidelines, and their internal priorities.
•    Represent HALs marketing capability credibility in partner – facing conversations; build confidence that HAL will show up as a serious, organised co – marketing partner. 
 
Risk Management
•    Ensure all co-branded marketing materials are reviewed and approved by both HAL and the relevant partner before publication – no assets going live without sign off on both sides
•    Maintain brand consistency across all partners – facing materials.
•    Identify and escalate partner commitments risk early – champion departure, budget reallocation, falling engagements etc.

Governance
•    The Partnership Manager should ensure that the partnerships adhere to the business rules and legal standards.

Regulatory & Business Conduct
•    Display exemplary conduct and live by the Group’s Values and Code of Conduct. 
•    Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
•    Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders
Internal
•    Head of Partnerships, Product and Business development

External
•    Relevant external regulator

Other Responsibilities
•    Embed Here for good and Group’s brand and values in the business and SC Ventures; 
•    Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures.

Skills and Experience

•    B2B Marketing
•    Cross functional collaboration
•    Event planning and execution
•    Field Marketing
•    Strategic planning
•    Content strategist

Qualifications

Education     Minimum of Degree or other advanced education.
Languages     English

•    4-76 years in partner marketing, field marketing, or B2B marketing in fintech, SaaS, or platform business – you have done this before, not just something adjacent to it.
•    You have run co-branded campaigns end to end – negotiated the co-marketing budgets, managed the partner marketing teams, tracked the performance, and reported and owned the outcome. 
•    Comfortable with paid performance marketing – you understand how to plan, execute, and optimise paid channels in a partner context.
•    Strong creative and production instincts – what good looks like for an SME facing co – branded asset, a paper enablement deck, or a WhatsApp activation kit, and you will push back when it is not there yet. 
•    A genuine belief in what HAL is building – you will be evangelising this to partners and SMEs, and that is much easier when you mean it. 
•    Arabic language is a strong plus. 
•    Bring genuine empathy to every partner relationship – understand what success looks like from the partner’s side, what pressure they are operating under, and what HAL needs to do to make this easy for them; partners who feel understood stay engaged.
•    Excellent communication skills and ability to translate business needs into technical requirements
•    Experience working with lean teams in a fast-paced environments.

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.