Job Summary

Trust is backed by a unique partnership between Standard Chartered, one of the world's most trusted banks with more than 160 years of experience in Singapore, and FairPrice Group, the nation’s leading grocery retailer for almost 50 years.
We were born in the cloud and use the best and latest technology to deliver a world-class customer experience and cutting-edge security.
Blending our heritage with digital innovation, we are here to delight our customers with an easy-to-use and transparent banking experience.
We’re seeking a talented and dynamic MarTech Analyst to join our team. The ideal candidate will play a crucial role in optimizing our marketing technology stack, performing digital data tagging QA and ensuring seamless integration to deliver the best customer experience and drive effective marketing campaigns.

Role Overview:
As a MarTech Analyst at TrustBank, you will be at the heart of our digital marketing and analytics initiatives. You’ll work with a talented team to optimize our marketing technology stack, ensure data quality and accuracy, and leverage the power of digital analytics to improve our customer experience. Your insights will help shape marketing campaigns, enhance user engagement, and drive conversions across our mobile app and website platforms.
You’ll be part of an agile team focused on continuous innovation, and you’ll have the opportunity to make a direct impact on TrustBank's marketing success through your expertise in digital data, user behavior analysis, and MarTech optimization. 
 

Key Responsibilities

Marketing Technology Stack Management:
o    Evaluate, implement, and optimize marketing technology solutions that drive campaign performance and efficiency.
o    Collaborate closely with cross-functional teams (Marketing, Product, Analytics, IT) to integrate tools such as Google Analytics, AppsFlyer, BigQuery, and LookerStudio into our existing MarTech ecosystem.
o    Continuously monitor, troubleshoot, and enhance the marketing tech stack to ensure optimal performance.
Data Analysis & Insights:
o    Analyze large datasets from various digital marketing platforms to derive actionable insights.
o    Generate comprehensive reports on key performance metrics (KPIs), user behavior, and campaign effectiveness.
o    Use LookerStudio for advanced data visualization, creating real-time dashboards that deliver actionable insights to stakeholders and support data-driven decision-making.
Campaign Optimization & A/B Testing:
o    Collaborate with the marketing team to design, implement, and optimize marketing campaigns using data-driven insights.
o    Lead A/B testing and other optimization strategies to improve the performance of campaigns across multiple channels.
o    Recommend strategies to enhance engagement, retention, and conversion based on detailed performance analysis.
User Segmentation & Targeting:
o    Leverage marketing technology platforms to identify key customer segments for personalized campaigns.
o    Use data insights to target specific audiences with tailored messaging, improving customer engagement and driving higher retention rates.
o    Support the creation of personalized journeys that enhance the overall user experience.
Digital Analytics & User Behavior Analysis:
o    Conduct in-depth analysis using Google Analytics, AppsFlyer, and BigQuery to understand user behavior and app/web performance.
o    Provide actionable insights to improve the app and website user experience and optimize conversion rates.
o    Track, analyze, and report on customer journeys to uncover areas for optimization.
•    Tagging & Data Quality Assurance:
o    Implement and manage effective tagging strategies for TrustBank’s digital assets across mobile apps and websites.
o    Conduct thorough data quality assurance to ensure accuracy and reliability of marketing data, ensuring all digital assets are tagged correctly for consistent tracking.
 Collaboration & Training:
o    Work closely with internal teams to ensure smooth integration and utilization of MarTech tools and processes.
o    Provide training, guidance, and ongoing support to stakeholders and team members on marketing technology best practices, tools, and processes.
Stay Ahead of Industry Trends:
o    Keep up with the latest trends, technologies, and best practices in digital marketing, analytics, and MarTech.
o    Proactively recommend new tools, technologies, and methodologies to enhance TrustBank’s marketing efforts and align with emerging business goals

Skills and Experience

Education & Experience:
o    Bachelor’s degree in marketing, Business, Technology, or a related field.
o    2-4 years of hands-on experience in digital marketing, marketing technology, data analysis, or user experience.
o    Familiarity with Google Analytics, AppsFlyer, BigQuery, LookerStudio, and data tagging best practices.
Technical & Analytical Skills:
o    Strong analytical mindset with the ability to interpret complex data and provide actionable insights.
o    Proficiency in data tagging and ensuring data accuracy and integrity across digital marketing platforms.
o    Hands-on experience with Google Analytics and AppsFlyer, with the ability to perform in-depth analysis of user behavior and campaign performance.
o    Experience with BigQuery and LookerStudio for data visualization and reporting.
•    Problem-Solving & Communication:
o    Strong problem-solving skills, with a keen attention to detail.
o    Excellent written and verbal communication skills, with the ability to convey technical insights to non-technical stakeholders.
o    Ability to collaborate effectively with diverse teams, managing multiple priorities and deadlines in a fast-paced environment.
•    Passion for Digital Marketing & Technology:
o    Passionate about the evolving digital marketing landscape and the use of technology to drive business outcomes.
o    A keen interest in understanding user behavior and using data to optimize digital experiences.

Qualifications

• Google Analytics    
• AppsFlyer    
• BigQuery    

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.