Job Summary

Lead the Country Corporate Affairs, Brand & Marketing function. Develop and implement strategies to build on the Here for good brand promise with clients, community, staff, government and media stakeholders; coordinate crisis management strategy and reinforce the awareness and power of the Brand in the country. Work as an integral part of the team to generate publicity for the business, minimise reputational loss to the Bank, build the Bank’s image and raise its profile at the country level. Develop a holistic marketing programme for the country that can be measured in terms of its contribution to revenue, as well as focuses on delivering a world class client experience across all client touch points.

Key Responsibilities

Corporate Affairs

• Lead and Support the Regional Corporate Affairs strategy and planning process, aligning with (and challenging) Group aspirations
• Understand and implement corporate, business and internal communications and ensure appropriate training for spokesperson and access to medial is controlled
• Develop a strategy and country government regulatory relations framework engaging the key government and regulatory officials
• Understand the role of Sustainability and environment conservation in reputation management and establish/execute the Sustainability strategy that Corporate Affairs is responsible for
• Drive compliance with the sponsorship and donations policy in Nepal

Brand and Marketing

• Be the Brand Champion in the country
• Develop an integrated marketing calendar and update it regularly to deliver the country business agendas in consultation with stakeholders, align with the business priorities and execute it end to end
• Manage the country Brand and Marketing budget effectively
• Ensure all marketing campaings live up to our brand promise - Here for Good; complying with global Brand and Marketing guidelines in tone, manner, look and feel
• Leverage Regional Brand and Marketing resources to adopt/adapt existing campaigns wherever possible to save time and cost
• Build and integrated approach to leverage sponsorship assets and CSR with Corporate affairs
• Manage advertising and media agencies to achieve cost effectiveness and quality output 
• Leverage digital marketing to increase awareness and utilization of digital banking platforms

Other Responsibilities

• Health and Safety: Ensure conformity to the Group Health and Safety Management System and Proactively support the implementation of Group Health and Safety initiative
• People and Talent: Ensure that the team members comply with the local and group code of conduct; as well as local and global policies and procedures and support the development needs of the team members to help achieve their individual learning  development plans
• Risk Management: Monitor and identify potential reputational issues and advise senior management
• Governance: 
  • Undertake monitoring within the business/ activity area. Report to line management on exceptions and risks identified by compliance monitoring
  • Comply with all Group Standards, Policies, Local Laws and Regulations and report suspicious transactions
  • Be accountable to ensure a satisfactory audit rating is awarded in areas of responsibilities
• Represent Corporate Affairs Brand and Marketing effectively at Country Executive Committee and Relevant Group/ Regional Forums

Skills and Experience

Functional:

• Corporate Affairs, Brand and Marketing experience in Banking industry is preferred but not mandatory for the right candidate
• Knowledge of the country/ regional markets
• Strategic minded, creative and clear thinker
• Self driven, able to multitask, good at local implementation
• Excellent interpersonal and communication skill
• Fluent in written and spoken English and Nepali
• Creative and Resourceful
• Experience in managing advertising and media agencies is an advantage
• Exposure to strategy development and project management is an advantage

Personal

• Strong strategic acumen coupled with good execution capability
• Relationship building and influencing - able to build sting relationships across internal and external stakeholders
• Adept at working across matrix organization
• Team Leadership- able to build good bench strength in corporate affairs, brand and marketing functions and provide leadership directions in both teams
• Excellent people management, people development and communication skills
• Cultural sensitivity and awareness

Qualifications

Master's Degree holder

Application Deadline: May 7, 2025

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.