Job Summary

We are seeking a highly skilled and motivated Digital Campaign Manager to join our marketing team. The ideal candidate will be responsible for planning, executing, and optimizing our digital marketing campaigns across various channels. This role requires a strategic thinker with excellent analytical skills and a deep understanding of digital marketing trends and technologies. You will play a crucial role in enhancing our customers' digital experiences and driving customer growth within various market segments through digital channels. 

Key Responsibilities

•    Develop, implement, and manage digital marketing campaigns that drive awareness, consideration, and conversion for SCB’s banking and wealth management products, ensuring alignment with segment strategies and regulatory requirements. 
•    Coordinate with internal partners—including Product, Wealth, Segment, and Marketing Communications teams—to shape compelling digital content and ensure a consistent brand experience across all digital touchpoints. 
•    Analyse campaign performance using digital analytics and wealth product performance insights, translating data into actionable recommendations that improve return on investment and customer engagement. 
•    Manage and optimize digital marketing budgets, ensuring efficient allocation across campaigns that support priority banking and wealth propositions. 
•    Conduct market research and competitor benchmarking to identify emerging opportunities, digital trends, and product gaps across retail banking and wealth management offerings. 
•    Collaborate with external agencies and platform partners to enhance media execution, improve targeting sophistication, and strengthen digital acquisition outcomes for both banking and wealth propositions. 
•    Leverage data driven insights to continuously refine audience segmentation, messaging, and creative approaches—particularly for high value customer segments relevant to Wealth, Priority, and Premium Banking. 
•    Stay current with digital marketing innovations, wealth industry developments, and evolving customer expectations to ensure campaigns remain competitive and relevant. 
•    Develop and manage digital propositions in partnership with product owners, enhancing the end to end customer journey for deposits, cards, loans, investments, and wealth advisory offerings. 
•    Drive digital sourcing initiatives across cross sell, up sell, and acquisition journeys, advancing customer engagement for both mass retail and emerging affluent/wealth segments while improving customer lifecycle performance. 
•    Lead cross functional collaboration with Product, Wealth Management, Data & Analytics, and Digital Delivery teams to secure alignment and ensure effective implementation of Digital Sales Management (DSM) activities. 
•    Continuously optimize digital performance and user experience, assessing UI/UX across web and app channels and recommending enhancements to support seamless wealth discovery, onboarding, and transaction flows. 

•    Balance customer experience with operational and regulatory risk, partnering closely with Operational Risk, Compliance, and Legal to ensure robust controls across digital wealth and banking journeys. 
•    Oversee end to end project management for digital channel initiatives, including scope definition, resource planning, delivery monitoring, and risk mitigation. 
•    Maintain ongoing risk assessments that reflect shifts in the economic, regulatory, and digital landscapes, especially those affecting wealth suitability, disclosures, and product governance. 
•    Demonstrate strong regulatory and business conduct, upholding the highest standards of ethics and ensuring full compliance with all relevant policies, controls, and the Group Code of Conduct.

Regulatory & Business Conduct
•    Display exemplary conduct and live by the Group’s Values and Code of Conduct. 
•    Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
•    Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders
•    Country WRB Product / Segment / Channels Owners
•    Country WRB Digital Sales & Marketing Team
•    Group & Country Digital Tech and Data Teams

Qualifications

•    Minimum 8+ years’ experience in Digital Sales, eCommerce, or Performance/ Digital Marketing. 
•    Strong knowledge of banking products, with preference for experience in wealth management offerings. 
•    Bachelor’s degree in marketing, Business, or a related discipline. 
•    Proven track record in planning, managing, and optimising digital marketing campaigns across multiple channels. 
•    Deep understanding of digital marketing platforms, analytics tools, and channel best practices. 
•    Excellent communication skills, both written and verbal, with the ability to convey complex information clearly. 
•    Strong project management capability, able to lead multiple concurrent initiatives and deliver within scope and timelines. 
•    Creative, analytical, and data driven problem solver with the ability to translate insights into actionable strategies. 
•    Highly collaborative, with demonstrated ability to work effectively across cross functional teams. 

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.