Job Summary

The Head of Bumi Affluent Segments is a critical role that will lead the pivot of the franchise to Bumi affluent through development of a holistic Shariah Compliance affluent segment offering. 
This will involve building a best-in-class client value proposition (CVP) with a key focus on international banking solutions, managing the affluent portfolio and leading initiatives for sales coverage and frontline enablement.

Key Responsibilities

Strategy

•    Build a best-in-class, Shariah compliance wealth-led affluent client value proposition. Lead implementation, delivery & monitoring of the CVP
•    Drive affluent portfolio quality and growth in portfolio metrics – net new money, qualified clients and wealth activation
•    Lead design of a comprehensive International Banking proposition across key corridor markets of the Bank
•    Design & manage Affluent RM sales coverage strategy and drive frontline enablers to realise business aspirations 

Business

CVP
•    Build a Shariah compliance wealth-led affluent CVP – leverage market insights, competition offerings and current product suite to assess gaps and recommend suitable solutions
•    Build partnerships & alliances with providers across travel, hospitality, lifestyle management, professional consultancies etc to enhance CVP
•    Identify and solve for key affluent client product requirements across advisory, bespoke wealth solutions, deposits, cards and lending
•    Enhance and scale the rewards, privileges & experiences offered to affluent clients. Deliver premium concierge offerings & bespoke experiences
•    Marketing & Brand: Work to launch and develop high-visibility marketing campaigns to enhance the Standard Chartered affluent brand
•    NPS: Drive best-in-class Net Promoter Scores across affluent segment proposition, products and platforms
Portfolio Management
•    Drive affluent portfolio quality and growth in portfolio metrics: Net new money, % of AUM qualified clients, % of wealth active clients, wealth needs met and new to wealth 
•    Monitor portfolio profitability and client level revenue and costs
•    Design a continuous upgrade / downgrade programme, employing analytics to uncover ‘hidden’ Priority and Private clients
•    Define optimal client mix in Priority RM portfolio, with process for continuous client regrades between RM channels and segments basis client behaviour and product uptake

•    Define an attrition management strategy: analyse trends and insights on qualified to unqualified slide backs, AUM drop, segment and wealth attrition. Implement initiatives in partnership with marketing and analytics for pro-active management of attrition and win back
Sales Coverage & RM Enablement
•    Design Bumi Affluent sales coverage strategy including RM-client loading, scorecards, productivity. Monitor sales performance, productivity & participation to align with business goals
•    Design enablers to drive upskilling and retention of RMs. Design new RM onboarding strategy and strategy for upskilling existing RMs covering training, management development programmes and building bench strength
•    Design a client continuum for high-end affluent clients through sales coverage
•    Implement and drive adoption of RM facing tech platforms across CRMs and transaction execution. Assess gaps in implementation, benchmark with competition and lead tech-led client engagement through RMs

Processes

•    Ensure regulatory compliance and streamline operational procedures
•    Implement efficient processes for tracking engagement and performance

People & Talent

•    Work with cross-functional teams to deliver Bumi Affluent Segment Agenda
•    Nurture & build team talent

Risk Management

•    Identify and mitigate risks 
•    Ensure adherence to regulatory standards and internal risk frameworks
•    Monitor market trends and client feedback to proactively address potential risks

Governance

•    Maintain robust governance practices 
•    Regularly review segment offerings to ensure alignment with client needs and regulatory requirements
•    Monitor performance and risk metrics 

Regulatory & Business Conduct

•    Display exemplary conduct and live by the Group’s Values and Code of Conduct. 

•    Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
•    Lead Affluent Segment and Investment Products to achieve the outcomes set out in the Bank’s Conduct Principles. 
•    Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders

•    Wealth and Affluent Teams
•    Saadiq Team
•    Brand & Marketing
•    Analytics
•    Alliance and Concierge Partners
•    Country & Group Legal, Compliance
•    Affluent & Wealth Distribution
•    Wealth Products
•    Group Segments

Other Responsibilities
•    Embed Here for good and Group’s brand and values in Bumi Affluent Segments Team. 
•    Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures

Skills and Experience

• Understanding of Affluent segments and market landscape
• Understanding of Wealth Management & Advisory
• Ability to analyse data and financial insights
• Project Management Skills
• Cross border experience

Qualifications

•    Academic Or Professional Education/Qualifications – Relevant Degree
•    Licenses And Certifications/Accreditations – As Required By Role Remit And Responsibility 
•    Professional Memberships – As Required By Role Remit And Responsibility
•    Bank Training, I.E., Mandatory & Developmental – As Per Below
•    Languages – Fluency In Business English 

Group/Country Mandatory Learning

•    Right Start
•    Anti-Money Laundering, Counter Terrorist Financing & Sanctions 
•    Fighting Bribery & Corruption - A Practical Guide
•    Global Privacy Awareness
•    Group Code Of Conduct
•    Health, Safety And Environment
•    (Isafe) Information Security Awareness For Everyone
•    Introduction To Operational Risk In Standard Chartered Bank
•    Reputation Risk

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.