Job Summary

The Integrated Digital Campaign Manager is responsible for owning the end to end planning and execution of integrated digital marketing campaigns, combining campaign management judgment, creative direction, and marketing platform execution.
This role requires a strategic mindset to interpret business briefs, structure campaigns, make informed execution decisions, and orchestrate creative and channel elements effectively—while operating within established frameworks and platforms. 
The Integrated Digital Campaign Manager works hands on across campaign planning, creative shaping, system setup, quality assurance, and launch, while continuously applying judgment to ensure campaigns are relevant, well sequenced, and execution ready.

Campaign Planning & Orchestration
•    Own the end to end planning and execution of integrated digital campaigns, from brief interpretation through to launch and review. Translate business objectives into clear campaign plans, determining channel mix, sequencing, timelines, and execution approach. Apply judgment to prioritise, structure, and phase campaign activities within established frameworks
•    Coordinate cross functional inputs (creative, platform, approvals) to ensure cohesive and timely delivery.

Creative Direction & Content Judgment
•    Shape and guide creative execution by providing direction on messaging, formats, and variations 
•    Leverage modular assets, templates, and AI assisted tools to develop and refine campaign creatives 
•    Review and approve creative outputs to ensure they are aligned to campaign intent, channel context, and quality standards 
•    Make informed decisions on creative optimisation within campaign cycles

Key Responsibilities

Digital Platform Execution
•    Execute campaigns using existing marketing automation and campaign management platforms 
•    Select appropriate workflows and platform patterns to support campaign objectives 
•    Ensure accurate configuration, scheduling, and deployment across digital channels 
•    Partner with platform or technology teams where deeper technical changes are required

Performance Review & Continuous Improvement
•    Review campaign performance and translate results into practical insights and recommendations 
•    Identify opportunities to improve creative effectiveness, execution approach, or sequencing 
•    Apply learnings to refine future campaigns and improve repeatability and scale

Stakeholder Collaboration
•    Act as a single execution owner for assigned campaigns, providing clarity and progress updates 
•    Collaborate effectively with marketing, product, creative, and technology partners 
•    Communicate campaign logic, decisions, and outcomes clearly and confidently

Regulatory & Business Conduct
•    Display exemplary conduct and live by the Group’s Values and Code of Conduct. 
•    Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
•    Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders
•    Country WRB Product / Segment / Channels Owners
•    Country WRB Digital Sales & Marketing Team
•    Group & Country Digital Tech and Data Teams

Skills and Experience

•    End to end campaign ownership and delivery 
•    Clear campaign structure and sequencing 
•    Effective use of integrated digital channels 
•    Strong creative quality and relevance 
•    Hands on use of Adobe Firefly for creative generation 
•    Timely campaign launches with minimal rework 
•    High accuracy in setup and execution 
•    Sound judgment in campaign and creative decisions 
•    Appropriate use of marketing platforms and workflows 
•    Actionable insights derived from campaign performance 
•    Continuous improvement applied across campaigns 
•    Strong stakeholder confidence and trust

Qualifications

•    Bachelor’s degree in marketing, Business, Communications, Digital Media, or a related field 
•    4–7 years of experience in digital campaign management, integrated marketing, or performance marketing roles 
•    Proven experience owning end to end digital campaigns, from planning through execution and review 
•    Strong campaign judgment — ability to translate business objectives into structured campaign plans and execution decisions 
•    Demonstrated ability to guide and shape creative execution, not just brief or review it 
•    Hands on experience using AI assisted creative tools (e.g. Adobe Firefly or equivalent) to generate, adapt, or optimise digital creatives 
•    Working knowledge of digital marketing platforms and marketing automation tools, with the ability to decide how platforms are best applied to campaign needs 
•    Ability to interpret campaign performance data and translate insights into clear recommendations 
•    Strong stakeholder communication skills, with confidence explaining campaign logic, creative choices, and trade offs
Certifications
•    Any foundational certification in digital marketing, marketing automation, or Adobe tools is a plus

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.