Job Summary

Lead the design and orchestration of AI enhanced, insight driven campaigns that elevate the sales experience across digital channels, turning product pushes into behaviourally informed, personalized journeys. Operate as a core member of the regional Campaign Hub to scale best practice campaign architecture, experimentation, and mar Tech enabled production, improving STP, NNM, and product uptake while protecting customer experience and compliance. This remit is aligned to the Digital AI Campaign Hub scope (markets, channels, products) and operating model described in our internal playbooks.

Key Responsibilities

Sales Experience Campaign Architecture
•    Translate commercial objectives into full funnel, experience led campaign blueprints (audience, offer, creative, channels, cadence) for priority products and segments.
•    Define journey hypotheses and behavioral triggers that guide targeting, sequencing, and next best action across App, Web, Email/SMS, and Paid.
•    Maintain a persona & treatment library and reusable campaign patterns for cross‑market reuse.

Orchestration & Execution at Scale
•    Partner with Country Marketing, Product, Data, and MarTech to operationalize campaigns via the Hub’s orchestration workflows and playbooks. 
•    Use the bank’s Adobe Experience Cloud stack (incl. Workfront) and GenAI (e.g., Firefly/agents) to scale creative variants, accelerate setup, and improve throughput. 
•    Ensure campaign governance and quality standards are met consistently across markets. 

Performance, Experimentation & Optimization
•    Own a rigorous test‑and‑learn cadence (A/B and multivariate) for creative, audience, and journey design, instrument funnel diagnostics and performance dashboard.
•    Drive continuous conversion rate optimization and friction removal to lift STP, reduce cost per acquisition, and improve engagement. 
•    Socialize insights via cross market benchmarking and reviews; codify learnings into the playbook.

Stakeholder Leadership & Ways of Working
•    Act as day to day squad lead for assigned market use cases; coordinate with Country teams through the phased engagement model. 
•    Facilitate Campaign Hub ceremonies (prioritization, performance reviews) and manage agency/partner contributions where needed. 
•    Uphold responsible marketing practices and regulatory requirements.

Regulatory & Business Conduct
•    Display exemplary conduct and live by the Group’s Values and Code of Conduct. 
•    Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
•    Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders
•    Country WRB Product / Segment / Channels Owners
•    Country WRB Digital Sales & Marketing Team
•    Group & Country Digital Tech and Data Teams

Qualifications

•    Professional Background
•    5 years’ experience in digital marketing, campaign strategy, marketing automation, or digital sales enablement, ideally in multi market or regional environments.
•    Background in banking, fintech, e commerce, telecom, or other data driven organizations is advantageous.
•    Campaign Strategy & Digital Experience
•    Strong ability to define full funnel campaign strategies, integrating audience insights, offer positioning, creative direction, and journey design.
•    Comfortable shaping experience led, personalized campaigns that connect commercial priorities to customer needs.
•    ACM & Adobe Experience Cloud Awareness
•    (Strategic + functional understanding without implying executional hands on work)
•    Solid understanding of ACM (Adobe Campaign / Adobe Campaign Manager) capabilities, including: 
•    How segmentation, journey logic, and workflow automation support scaled campaign delivery.
•    The role of ACM in orchestrating triggered, recurring, and personalized communications across channels.
•    Familiarity with the broader Adobe Experience Cloud ecosystem, such as: 
•    AEP / CDP for audience management
•    Adobe Journey Optimizer (AJO) for journey orchestration
•    Adobe Target for experimentation and personalization
•    Adobe Workfront for campaign workflow, governance, and intake
•    Ability to collaborate with MarTech, Data, and Product teams to translate campaign requirements into Adobe enabled execution.
•    Performance, Analytics & Optimization
•    Strong grasp of funnel analytics, A/B testing frameworks, and experiment design.
•    Ability to interpret performance data, extract insights, and guide iterative optimization to drive engagement, conversion, and sales outcomes.
•    Experience leading structured test and learn cycles and embedding performance governance.
•    Operational Excellence in Campaign Hub / CoE Models

•    Experience working within (or partnering with) a centralized campaign hub, Center of Excellence, or shared marketing operations model.
•    Skilled at managing campaign pipelines, prioritization routines, performance reviews, and cross market alignment.
•    Understanding of campaign governance, quality standards, compliance, and customer data protection principles.
•    Stakeholder Leadership & Communication
•    Proven ability to influence senior stakeholders across Business, Product, Marketing, mar Tech, and Data teams.
•    Strong communication and storytelling ability — comfortable articulating campaign logic, insight narratives, and strategic recommendations.
•    Ability to guide and mentor campaign managers or planners to raise standards across markets.
•    Mindset & Behaviours
•    Customer centric, insight driven, creative yet structured in thinking.
•    Thrives in a test and learn, data driven, iterative environment.
•    Collaborative, pragmatic, and able to operate within evolving, fast paced operating models.

Competencies

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website www.sc.com/careers