Job Title Here Experience Director
Title: Associate Director, Digital Platforms & Innovation
Kwun Tong, HK
Job Summary
- Our Channel Managers are excited about customers and believe that digital channels should deliver memorable experiences. They're the gatekeeper to ensuring our digital channels are widely adopted and fully utilised by clients when using our banking products and services globally.
About our Digital Channels & Data Analytics (DCDA) team
- They support our corporate clients, by creating a more equitable, sustainable, and prosperous future for clients and global communities through technology, data and digital. They’re responsible for being an expert in digital products and services and partner with our sales and coverage teams.
About Corporate & Investment Banking (CIB)
- For more than 170 years we’ve support clients with their transaction banking, financial markets, corporate finance and borrowing needs and provide solutions to nearly 20,000 clients in the world’s fastest-growing economies and most active trade corridors.
Responsibilities
- Develop and execute client programmes that positively impact our digital business goals.
- Oversea the client lifecycle journey from prospecting, onboarding, to deepening adoption.
- Project manage high priority client acquisitions, utilisation, and growth campaigns by using insights from different data streams to recommend the most effective client touchpoints.
- Partner with internal functions to influence the most appropriate and consistent user experience with effective messaging across multiple channels and devices to improve the platform, service adoption and conversion.
- Partner with research, analytics, client UI/UX teams, product, sales, service, and coverage colleagues to drive and manage impactful campaigns and tracking their effectiveness and feedback channels, using insights to make recommendations to improve strategies and tactics.
- Grow client adoption of our products and services through campaigns, including B2B and B2B2C toolkits, to build internal frontline colleague and client awareness.
- Use data, insights and key performance indicators to drive business goals and manage channel performance.
- Support key performance indicators for digital transformation and automation through reporting, analysis, and budget management.
- Lead channel campaigns and client migrations for our Straight2Bank, web, mobile, API banking and data platforms.
- Strategise and execute value creation for our digital capabilities with a global perspective, including taking them into markets, driving adoption, realising benefits in revenue growth and optimising client satisfaction.
- Drive digital commercialisation for flagship platforms across the cash, trade, and financial management teams, with a roadmap for continuous platform optimisation.
- Define the channel strategy and customise targeted programmes aimed at driving specific user behaviours to drive digital acquisition and growth across markets and segments.
- Create and use market intelligence to drive innovation and maintain a leading competitive edge.
Requirements
- Strategic thinker, solving complex problems and develops creative solutions with a strong attention to detail.
- Excellent communication skills (written and verbal), and ability to present and advocate concepts to key stakeholders and leadership.
- Team player comfortable shifting from strategic planning, to executing tactically.
- Organised and able to manage multiple projects and competing priorities.
- Experienced in leading client lifecycle marketing and sales across email, apps, platforms, and devices.
- Invests time to build excellent product knowledge to confidently advocate.
- Adapts approach for stakeholders, including executives and working teams.
- Collaborative approach to working with colleagues in a region and globally.
- Quantitative and qualitative client research workshops, using multiple data sources to understand client insight and develop products, services, and campaigns.
About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.
Together we:
- Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
- Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
- Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
What we offer
In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
- Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
- Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
- Flexible working options based around home and office locations, with flexible working patterns.
- Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
- A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
- Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.