Job Summary

With increasing complexity and sophistication in digital campaigns, we seek a seasoned Director to lead the strategic performance, tracking, and management of our digital wealth campaigns and engagement journeys of our WRB clients. This role ensures that all efforts are fully aligned with business goals, maximising ROI through robust sales funnel management, meticulous campaign measurement, and effective budget control. We are looking for an analytical, commercially-minded leader, focused on delivering optimal results and elevating the Bank’s digital wealth engagement.

Key Responsibilities

Digital Campaign Performance & Strategic Optimisation
•    Lead development of analytics strategy for digital wealth campaigns, ensuring seamless end-to-end tracking, accurate tagging, and high-quality data flow across digital sales funnel for wealth products. 
•    Design and implement robust campaign performance frameworks – driving the team’s ability to assess campaign effectiveness, customer journey performance, and incremental sales.
•    Oversee integrity of data collection, validation and verification from multiple digital sources (e.g. PEGA-TRIM, Adobe Analytics tagging, ACM) and business sales, ensuring all metrics and attribution are correct. 
•    Deliver strategic, data-driven insights and actionable recommendations through advanced analysis of user behaviour and digital engagement, uncovering growth opportunities and driving higher conversation rates across journeys.

Budget Planning & Cost Management
•    Responsible for digital campaign contra planning, ensuring marketing budgets are allocated efficiently and aligned with business priorities.
•    Manage costs for consultant-led digital marketing projects by implementing rigorous tracking and reporting standards.
•    Drive cost efficiency initiatives without compromising campaign impact or client experience.

Stakeholder Engagement 
•    Partner with internal teams and external agencies/consultants for best-in-class digital campaign execution.
•    Present campaign performance, optimisation strategies, and ROI analytics to senior management and across business units.

Regulatory & Business Conduct
•    Display exemplary conduct and live by the Group’s Values and Code of Conduct. 
•    Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
•    Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
•    Lead to achieve the outcomes set out in the Bank’s Conduct Principles: [Fair Outcomes for Clients; Effective Financial Markets; Financial Crime Compliance; The Right Environment.] * 
•    Serve as a Director of the Board 
•    Exercise authorities delegated by the Board of Directors and act in accordance with Articles of Association (or equivalent) 

Skills and Experience

•    Campaign Management
•    Data Analytics Skills
•    Budget Management

Qualifications

•    Minimum 10 years’ experience in digital marketing, campaign management, or analytics; at least 5 years at managerial level in the financial sector preferred
•    Proven ability in campaign optimisation, digital sales funnel management, campaign analytics, with hands-on experience with MarTech tools and technologies, such as PEGA-RTIM, Adobe Analytics, ACM
•    Solid experience in budget management and cost-tracking for marketing projects involving both internal and external stakeholders.
•    Excellent analytical, strategic and problem-solving skills, including ability to translate complex data into actionable business insights.
•    Strong stakeholder management, communication, and team management skills, with the ability to influence strategy across functions.
•    University Degree or equivalent, preferably in computer science, engineering or analytical discipline, e.g. mathematics, statistics, IT, economics, finance, accounting

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.