Job Summary

•    Lead integrated digital, performance marketing and MarTech strategies that strengthen brand equity, differentiate the Bank’s card propositions, and accelerate new-to-bank and card acquisition.
•    Translate business priorities and customer insights into measurable, compliant and cost-effective marketing programmes, leveraging data, media, creative optimisation and the Bank’s marketing technology stack.
•    Connect business, Brand & Marketing, Digital, Group, regional and external partners to deliver high-quality campaigns, improve marketing effectiveness and pilot scalable innovations for Hong Kong and other markets.

Key Responsibilities

Strategy, Brand and Business Growth
•    Develop and execute an integrated digital marketing strategy that builds brand equity, differentiates the Bank’s card propositions, and drives measurable card acquisition within approved budgets.
•    Partner with business stakeholders to translate commercial priorities into clear briefs, holistic marketing plans and effective customer propositions.
•    Act as a brand guardian, ensuring all communications consistently deliver the Bank’s brand promise, values and standards.
•    Contribute to the Hong Kong retail marketing agenda and adapt Group and regional campaigns for effective local execution.
•    Track market trends, competitor activity and customer behaviour to shape timely marketing responses and identify new growth opportunities.
Performance Marketing, Insights and Partnerships
•    Drive performance marketing for card acquisition, with clear accountability for application volume, approval quality, acquisition efficiency and business outcomes.
•    Monitor, analyse and report campaign performance in a timely manner, converting data into actionable recommendations for investment and optimisation decisions.
•    Improve return on marketing investment through media, audience, channel and creative optimisation while maintaining customer and brand quality.
•    Use market research, pre- and post-campaign tracking, and social listening to identify customer insights, inform propositions and manage relevant positive or negative brand conversations.
•    Build strategic relationships with key digital and social platforms and agency partners to strengthen capability and maintain leadership in marketing innovation.

MarTech, Data and Innovation
•    Serve as a core contributor to MarTech initiatives that improve marketing operating rhythms, campaign personalisation and end-to-end measurement.
•    Ensure reliable data tracking across the marketing technology stack by coordinating internal and external teams working with platforms such as Google, Adobe, Pega and AppsFlyer.
•    Maximise adoption and value from the Bank’s MarTech capabilities to improve card acquisition, personalisation and conversion.
•    Collaborate with Group Digital and Group Digital Marketing on initiatives such as Acquisition Pod, piloting new approaches that can be scaled across markets.
•    Explore and test emerging marketing techniques and technologies to raise digital marketing standards and establish replicable success models.
Governance, Budget and Delivery
•    Ensure campaigns comply with internal governance, brand, procurement, outsourcing and external regulatory requirements.
•    Manage campaign expenditure within approved budgets, maintain appropriate accruals and deliver strong value for money.
•    Lead media initiatives and coordinate internal teams, agencies, platforms and other partners to deliver agreed business targets on time and to a high standard.
•    Manage marketing vendors as contract owner, including controls, service-level reviews and performance management.
•    Continuously improve processes, simplify workflows and support the evaluation of relevant sponsorship opportunities.

Role scope:

•    This is an individual-contributor role that leads through expertise, influence and cross-functional collaboration rather than formal people management. The role holder is expected to take ownership, manage ambiguity, communicate clearly and align stakeholders across functions and regions.

Motivations

•    Motivated by delivering high-quality operational outcomes while ensuring compliance with regulatory requirements and internal policies. 
•    Energised by identifying opportunities for process improvement, driving operational efficiency, and enhancing customer and stakeholder experiences. 
•    Thrives in a fast-paced, results-oriented environment that requires problem-solving, critical thinking, and effective decision-making.

Skills and Experience

Must-have Skills
•    Adobe Analytics
•    Appsflyer
•    Campaign Manager 360

Qualifications

Key Experiences
•    Positive attitude, & strong interest in continued personal growth and learning. 
•    Primarily business-minded, with ability to take on customer perspectives as required.
•    6+ years of experience in MarTech / AdTech / Campaign Personalization / Financial industry
•    Experience in implementing MarTech (Adobe Experience Cloud suite, Pega, Appsflyer, etc..) platforms to work well within a stack, advocating usage, & creating value out of use cases.
•    Experience managing stakeholders across cross-functional and cross-region teams
•    Be accountable, able to manage ambiguity, and able to lead, not necessarily with authority.
•    Strong communication skills (verbal, written, visual) and influencing skills.

Languages
•    Chinese
•    English

About Standard Chartered

We're a global bank connecting clients to our differentiated network, offering growth opportunities in the world's most dynamic markets. Our strategy, which combines cross-border capabilities and leading wealth management expertise, helps us deliver our purpose - to drive commerce and prosperity through our unique diversity.

Over our 170-year history, and across a unique geographical footprint connecting Asia, Africa and the Middle East to each other and the world, we've built a bank like no other, with diverse capabilities and partnerships that set us apart.

What We Offer

• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions, and geographies.
• In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global employee assistance programme, sick leave, mental health first-aiders and self-help toolkits.
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual, and digital learning.

Visit our careers website to learn more about us: www.sc.com/careers.