Job Summary

Join our bank as a Head, Group Socila Media.

Please learn more details below:

Strategy
•    Develop and implement the global social media strategy aligned with the Bank's overall marketing and business objectives.
•    Identify and analyse industry trends, audience insights, and competitive landscape to shape social media initiatives and identify opportunities for innovation and growth.
•    Collaborate with cross-functional teams to integrate social media efforts into broader marketing campaigns.

Business
•    Manage and oversee the day-to-day running of the social media channels.
•    Support the markets with strategic alignment, assets, and standards to ensure a consistent visual execution, brand voice and experience, aligned to CABM’s Social Media Strategy.
•    Disseminate the global strategy, governance framework, standards, and guidelines to country teams in alignment with the Group social media and web strategy. 
•    Manage the relationship with all relevant local market social media managers and provide expert social knowledge and feedback to ensure the effective implementation of impactful content and channel strategies. 
•    Collaborate with content owners to provide advice to select the optimal media mix & develop and publish high-performing social content. 
•    Monitor and report on the performance of social channels & adjust the strategy as required.
•    Keep abreast of new industry developments, best practice, and vendor opportunities, to drive relevancy and retain competitiveness.

Key Responsibilities

People & Talent
•    Lead, mentor and manage the social media team by example and build the appropriate culture and values, ensuring collaboration & an innovation mindset. Set appropriate tone and expectations for the wider team and work in collaboration with risk and control partners.
•    Upskill and develop team members to ensure effective delivery of the team’s short and longer-term objectives, with a focus on developing best-in-class digital channels and content marketing expertise.
•    People management and subject matter advisory to stakeholders across CABM and other functions and business areas
•    Set and monitor job descriptions and objectives for direct reports and provide feedback and rewards in line with their performance against their responsibilities and objectives.

Risk Management
•    Lead on reputational risk management, working closely with the Reputational Risk Management team and Media team, as required.
•    Ensure all social media activities comply with industry regulations and the Bank's policies, to mitigate risks associated with social media use, including reputational risks.

Governance
•    Oversee the management of the social media governance across markets and function, ensuring compliance, mitigating risks & maintaining brand integrity, to ensure that Group Social can discharge its responsibilities under the Social Media Standards.

Skills and Experience

•    Social Media Strategy
•    Channel optimisation /
•    Digital Marketing Channels
•    Account Management 
•    Content Management skills
•    Crisis Management
•    Data & Insights
•    Campaign Evaluation skills
•    Reporting & Analytics
•    Campaign Management Skills
•    Customer Service skills
•    Sales skills
•    Training skills
•    Personal data management
•    Financial analytics
•    Brand Management
•    Project management

Qualifications

Education     Bachelors Degree, Masters Preferred
Languages    English

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.