Role Summary
Anchorpoint is seeking a Marketing, Branding and Communication Lead to drive the development and execution of our marketing, brand positioning, and corporate communications strategy as we launch and scale our business.
This is a high-impact, front-facing role with a broad mandate to shape our core narratives, establish a strong and consistent brand identity, and build market awareness for Anchorpoint, our stablecoin, and the wider ecosystem. Reporting directly to the Chief Commercial Officer, the role will work closely with internal stakeholders—including the Standard Chartered Corporate Affairs, Branding & Marketing function (SCB CABM) — as well as external partners to deliver effective, integrated marketing and communication initiatives.
The ideal candidate is a high-agency, fast-learning and resourceful individual with strong attention to detail and excellent communication skills, capable of representing the franchise with credibility across a diverse set of stakeholders.
Role Responsibilities
- Define and execute the overall marketing strategy, content pipeline, and brand positioning
- Ensure consistent tone of voice, core narratives, and targeted messaging across key audience segments
- Lead end-to-end delivery of marketing campaigns and go-to-market initiatives with partners and distributors
- Drive content strategy across digital channels, including social, website, and thought leadership
- Build and manage strategic partnerships to amplify brand awareness and ecosystem growth
- Plan and deliver high-impact events and industry engagements
- Collaborate closely with internal stakeholders (including SCB CABM, product, risk, and compliance) to ensure alignment
- Establish marketing processes, governance frameworks, and performance tracking mechanisms
- Build, scale, and lead a high-performing team with a strong culture of accountability and execution
- Proactively manage reputational risk, media engagement, and compliance with regulatory and conduct standards
Role Requirements
- Bachelor’s degree with 10+ years of experience in marketing, corporate communications, media, or related fields
- Proven experience in regulated financial institutions, listed companies, and/or digital asset environments
- Strong track record in managing multi-stakeholder collaborations, including co-marketing campaigns and events
- Experience leading execution through in-house teams and/or external agencies
- Solid understanding of media platforms, digital channels, and content strategies
- Strong judgement, organization, and ability to operate in a fast-paced environment
- Excellent communication skills (written and verbal) and stakeholder management capabilities
- Analytical, problem-solving mindset with ability to manage multiple priorities
- Collaborative team player with a proactive, positive, and resilient attitude
- Fluent in English and Mandarin; native Cantonese preferred
About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.
Together we:
- Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
- Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
- Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
What we offer
In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
- Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
- Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
- Flexible working options based around home and office locations, with flexible working patterns.
- Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
- A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
- Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
