Job Summary

•    Develop and implement a marketing strategy aligned with the business strategy.
•    Drive marketing initiatives to enhance online acquisition,  channel utilization, and brand awareness.
•    Manage campaigns in collaboration with Wealth & Retail Banking Team, and marketing agencies.
•    Optimize and utilize owned media properties to achieve business KPIs (Key Performance Indicators).
•    Supervise and enhance website content, usability, and design. 
•    Manage online communications and social media channels, ensuring effective campaign and content strategy.
•    Champion integration in revenue, product, and communication activities.
•    Collaborate with Segment/Product teams to understand customer needs and behaviour.
•    Support development and implementation of marketing campaigns.
•    Ensure compliance with all regulations and controls, and support the team in achieving good audit ratings.
•    Support in planning & execution of offline & online events

Key Responsibilities

•    Support the development and implementation of a marketing strategy consistent with the business strategy.
•    Drive  marketing initiatives that will drive online acquisition,  channel utilisation as well as brand awareness.
•    Develop and manage end to end  Marketing campaigns working closely with the Retail Products’ and  Banking teams and agencies.
•    Understand the levers and drive the performance of owned media properties and optimise to drive business KPIs(Key Performance Indicators)
•    Understand and supervise SEO ( Search Engine Optimisation) implementation and improvements to    the site content, usability and design.
•    Drive implementation and tracking of social media campaigns and drive fan base across platforms such as Facebook, LinkedIn and Twitter.
•    Develop a comprehensive content strategy to advance the Bank’s agenda. 
•    Responsible for online communications, social media channels management, campaign and content strategy.
•    Requires close interaction with CMT (Country Management Team ) / Ex. Segment/ Product Heads, Group  Marketing teams and others to identify opportunities to  leverage business wins in the media, to anticipate and prepare for reputational issues/crises.
•    Maintain a tight control on social media channels of all issues that have the potential to cause reputational damage to the Bank in-country. Manage crises and proactively deal with threats to the Bank’s reputation.

Key stakeholders
Country:  UAE
•    Product Heads, Business heads, Heads of Compliance, Legal
•    Country/cluster CEO(Chief Executive Officer)
•    Media and creative agencies, bloggers and online content creators
•    Vendors and suppliers
•    Develop profile with relevant  platform organisations and influencers
•    Network with peers in the industry and other sectors

Group/ AME
•    Group Communications
•    Regional Head Communications

Skills and Experience

•    Brand Management
•    Creativity
•    Data Gathering and Analysis
•    Marketing Channels
•    Key Performance Indicators
•    Social Media Management

Qualifications

•    University graduate and MBA would be an advantage
•    Marketing experience is required , preferably in the banking sector .
•    Experience/exposure to strategy development and change management projects
•    Project/campaign management skills with proven track record
•    Good knowledge of customer segments and products
•    Knowledge of advertising and media agencies functionalities to draw their best
•    Use of Google Adwords and Facebook Blueprint

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.