JOB SUMMARY

Planning, executing and measuring digital sales and marketing campaigns across asset and liability products of the bank including content and SEO strategy for the same. Responsible for managing and building the end to end online sales funnel  funnel to aid business objectives and maintain a strong brand presence across the mentioned products and services. Minimum 6 years of digital marketing experience in acquisition, sales/digital sales, media buy, content creation at mid-level capacity. In-depth knowledge and experience using various digital marketing platforms and tools.

RESPONSIBILITIES

Strategy
Drive digital sales and marketing campaigns and initiatives in line with Group and business objectives. Contribute to increase in digital sales, brand awareness, consideration, and conversion via digital channels – organic, paid and social media, content generation and search engine optimisation. Media budget planning, execution, and optimisation of campaigns to maximise digital KPIs in line with overall strategy for the liability and wealth products and services. Drive sales metrics from lead generation to conversions and quality of conversions. Drive innovation, create cutting edge marketing communication across platforms and leverage new trends affecting the industry. Leverage expertise on campaign and channel analysis and reporting, including Google Analytics/Adobe Analytics experience.

Business
Focus on end to end sales funnel management, right from lead generation and performance campaigns to drive customer acquisition/conversion across asset, liability and wealth products and services, within budgets. Monitoring key KPIs that affect business metrics across website and driving growth strategies to enable paid and organic business through website. Lead and execute SEO strategy, develop SEM and paid digital/social campaigns. Develop and drive content strategy for the above-mentioned products and services. Identify and build strategic relationships and partner with brands, agencies and vendors for lead generation. Engage and collaborate with key stakeholders to meet objectives.

Processes
End to end digital campaign planning, media planning, content creation and execution along with sales funnel management. Partner with creative, performance, content, and SEO agencies to deliver KPIs as per strategy and conduct timely reviews to optimise performance. Adhere to Group standards and guidelines and work within the operational risk framework while executing campaigns. Liaison across functions to ensure seamless execution. Collaborate with other team and provide digital support to campaigns and other initiatives.

People & Talent 
Manage key internal and external stakeholders and collaborate to achieve business and role objectives. Lead through example and embody appropriate culture and values within the team.      

Risk Management
Ensure that execution is in compliance with Group and Business policies, procedures, standards and codes. Operate withing the risk management framework without exception and ensure effective processes are established and maintained to identify, manage, monitor and report risk.  

Governance 
Effectively and collaboratively identify, escalate, mitigate and resolve risk and compliance matters. Ensuring adherence to laws and regulations, internal risk and compliance policies and the Group Code of Conduct. Proactive identification of risks and concerns, including escalations. Timely mitigation of risks and resolution of issues including collaboration with all relevant stakeholders functions, and establishment of relevant controls. Prompt escalation and action upon detection of risk and compliance weaknesses. Working on actionable /deliverable from the various GIA review and concurrent audit findings 

Regulatory & Business Conduct 
Display exemplary conduct and live by the Group’s Values and Code of Conduct. 
Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key Stakeholders

Distribution/Sales teamBusiness (Product and Segment) teams and VCGMs/MDs
AnalyticsDigital Banking
CABMGroup Brand and Marketing
Compliance
Legal
Client Experience
Operations/GBS
Empanelled agencies and vendors

Other Responsibilities
Embed Here for good and Group’s brand and values in India Digital Marketing team; Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures

Qualification

Experience in running performance/lead generation campaigns
SEO skill set
Adobe audience manager experience
Google Certification or any other industry certification in the field of digital marketing, analytics, SEO etc

Role Specific Technical Competencies
Digital Sales and Marketing Channels

Key Performance Indicators

Creativity
Effective Communications
Media Channel management
Social Media Management

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.