Job Summary

The role is responsible for strengthening the bank’s Premium segment proposition across products, partnerships, experiences and rewards. It focuses on translating customer and portfolio insights into targeted initiatives that improve acquisition, engagement, portfolio growth, retention, profitability and customer experience.

Key Responsibilities

•    Developing and sustaining a best-in-class proposition for the bank’s Premium segment through products, partnerships, experiences and rewards, and enabling realisation of key segment KPIs via targeted interventions
•    Develop and execute the segment strategy for Premium customers in alignment with the overall Affluent Banking objectives.
•    Design and enhance customer value propositions, including products, services, privileges, and engagement programs tailored to Premium customers.
•    Monitor segment performance through key business metrics such as acquisition, activation, portfolio growth, customer engagement, retention, and profitability.
•    Identify customer needs, market trends, and competitive opportunities to continuously strengthen the Premium segment proposition.
•    Drive customer lifecycle management initiatives, including onboarding, engagement, deepening, and retention programs.
•    Partner with Product, Digital, Analytics, Sales, Wealth, Marketing, and Operations teams to implement segment initiatives effectively.
•    Track customer feedback and service performance indicators to enhance customer experience and satisfaction.
•    Prepare management reviews, business updates, and strategic recommendations for senior leadership.
•    Support innovation and digital transformation initiatives aimed at improving customer engagement and operational efficiency
•    Maintain robust governance practises – regularly review the portfolio offerings to ensure alignment with regulatory requirements

Skills and Experience

Must-have Skills
•    Segment Strategy
•    Client Value Proposition
•    Life Cycle Management
Other Skills
•    KPI and performance tracking 
•    Marketing & Brand 
•    Process delivery and execution 
•    Customer service excellence

Motivations

•    Energised by using customer, market and portfolio insights to shape differentiated propositions and deliver measurable growth, engagement and customer experience outcomes for the affluent client segment. Motivated by owning initiatives end to end—from identifying opportunities and designing solutions to mobilising cross-functional teams, tracking performance and continuously improving execution—while upholding strong standards of governance, risk management and conduct.

Qualifications

Key Experiences    
•    Experience managing affluent or Emerging Affluent customer segments and portfolios.
•    Proven delivery of customer value propositions, lifecycle programmes and engagement initiatives.
•    Strong track record in portfolio analytics, KPI management and data-led decision-making.
•    Experience executing cross-functional initiatives across Product, Digital, Sales, Marketing and Operations.
•    Working knowledge of banking governance, conduct and regulatory requirements.
Certifications / Qualifications    
•    MBA or equivalent degree in Business, Finance, Marketing or related disciplines  
Languages    
•    Strong written and verbal English, with the ability to communicate complex analysis clearly to senior stakeholders and frontline colleagues.

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.
 
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.
 
Together we:
 
Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
 
Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
Flexible working options based around home and office locations, with flexible working patterns.
Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.