Job Summary

The Associate Director, Marketing, Americas is responsible for managing and executing a wide range of marketing and event initiatives that align with Standard Chartered’s Corporate & Investment (CIB) segment in the Americas region. This roles required close collaboration with the business to drive brand visibility, thought leadership and client engagement. The ideal candidate has strong event management skills, a deep understanding of marketing strategy within a regulated environment and the ability to manage complex projects from conception through post-event analysis. 

Key Responsibilities

•    Deliver world class events in the Americas to support the growth strategy of Corporate & Investment Banking (CIB), working closely with business stakeholders from Coverage, Transaction Banking, Global Banking & Global Markets. 
•    Client Engagement: Plan high-impact client events and programs designed to build-brand advocacy, showcase thought leadership, and foster stronger relationships with key corporate and institutional clients.
•    Event Management: Oversee the end-to-end planning and execution of proprietary events, industry conferences, roundtables, hospitality experiences and sponsorship activations. 
•    Marketing Programmes: Drive integrated marketing programs across various channels, including digital marketing, social media, content partnerships and internal communications, ensuring consistent messaging and alignment with brand and business strategies.
•    Strategic Planning and Execution: Partner with internal stakeholders to develop and executive multi-channel marketing and event strategies that support business growth objectives.
•    Budget and Vendor Management: Manage event budgets, track expenditures, and conduct post-event analysis to measure return on investment (ROI). Manage relationships with vendors, agencies, and event organizers.
•    Data & Reporting: Utilize marketing automation tools to manage guest invitations and track event success metrics, providing data driven insights to leadership and to business.

•    Lead the preparation, pre, delivery, and post-campaign activities, including but not exclusive to:
o    Overall project management, communication, and milestone planning, developing decks for stakeholders and keeping working group focused on key deliverables.
o    Deliver desired narrative at event touchpoints through innovative channels or platforms, incorporating campaign content and marketing materials produced by CIB and/or CABM teams.
o    Work closely with vendors/ partners to ensure seamless execution and delivery of events, and manage collateral adaptation and production.
o    Event logistics, including management of vendors and shipping of event materials.
o    Management of client invitations and associated reporting through the event management tools.
o    Track the success of each initiative and assess the effectiveness of budget through agreed marketing measurement tools and analysis.
o    Management of CIB sponsorship requests in line with S&D processes for the events in the Americas.
o    Production of briefing documents for stakeholders prior to the events.
o    Ensure activities are carefully managed and delivered within designated budgets.
o    Partner with the Communication leads in Americas in the external communication and media engagement at events.  Adhering to regulatory and local requirements for external promotion of activities through web, social and other media. 
o    Digitising event content – use event panel sessions as opportunities to create thought-leadership articles. 

Strategy
•    Work with the Americas Brand & Marketing team and the different business units in the cluster to articulate the local strategy for the Americas (as part of the EA Cluster team).
•    Understand the Group and Regional business strategies and lead components of the delivery of Brand & Marketing plans through events, playing an advisory role on execution. 
•    Stay ahead of market and industry trends to inform event planning strategy. 

Business
•    Work closely with CIB business leads based in the Americas to support their business objectives and deliver marketing programmes to foster stronger connections with clients and the business community.
•    Identify opportunities for business to extend client activities into digital communications/channels.
•    Build relationships with internal stakeholders and colleagues across the bank to stay informed and identify opportunities to streamline processes and elevate client experience.
•    Demonstrate business savvy and solid understanding of financial industry, with the ability to interpret client and business priorities, market dynamics and apply them to content, decision-making and execution. 

Processes
•    Manage onboarding of and work closely with external partners (vendors, sponsorship rights holders, event partners) to ensure adherence to Bank policies.
•    Work with procurement, legal and compliance to ensure contracts, content and invitee processes are aligned with corporate policies and compliance, as per TPRM process 
•    Execution of event communication plans to provide relevant and engaging content to key audiences, ensuring consistency with the Bank’s global communications and branding standards and alignment of messages with other Group-wide communications initiatives.
•    Process vendor contracts, invoices and payments.
•    Update necessary plans and activity calendars for local and global events, assist with team reporting, production of stakeholder reports, PowerPoint presentations and budgeting.
•    Manage the event invitation process for the events directly executed.
•    Updating and reconciliation of events budgets, processing of any cross-border recharges if required.
•    Completion of all mandatory training needed including e-learning within stated timeframes to support the understanding of the roles for delivering effective governance.

Risk Management
•    Adhere to relevant CABM-related processes especially those related to events, vendor onboarding and sponsorship processes as per risk assessment processes.
•    Ensure adherence to the Risk Management Framework, Group Code of Conduct and various Policies, Procedures, Guidelines, regulation and controls as set by the Bank and external regulatory authorities. 
•    Monitor, track, record-keep and provide relevant documentation to support operational risk processes and procedures.
•    Awareness and understanding of the key risks facing country/region/group and the function.
•    Responsible for identifying, assessing, monitoring, controlling and mitigating risks pertaining to Brand & Marketing

Governance
•    Ensure adherence to the Policies, Procedures and Guidelines of the Bank by the regional CABM team, ensuring that the relevant governance processes are regularly reviewed. 
•    Responsible for delivering effective governance, capability to task fellow executives effectively, and willingness to work with any local regulators in an open and co-operative manner.
•    Work closely with Compliance to ensure all client communications are in line with regulatory framework
•    Ensure adherence to the Risk Management Framework, Group Code of Conduct and various Policies, Procedures and Guidelines of the Bank by the Brand & Marketing team

Regulatory & Business Conduct
•    Display exemplary conduct and live by the Group’s Values and Code of Conduct. 
•    Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
•    Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders
•    Corporate Affairs, Brand and Marketing (CABM) Europe and Americas team
•    Group CIB Marketing 
•    Corporate Affairs, Brand & Marketing (CABM) 
•    Stakeholders and colleagues in respective CIB businesses, markets and functions 
•    Group CABM teams for CIB, research, digital and brand governance
•    External suppliers and vendors 

Other Responsibilities
•    Be a brand champion – ensure all activities live up to our Brand Promise of Here for Good while, at the same time delivering committed business outcomes.
•    Embed Here for Good and Groups Brand and valued behaviours in the region
•    Perform other responsibilities assigned under Group, Country, Business or Functional Policies and procedures.

Skills and Experience

•    Business Acumen & Stakeholder Management
•    Integrated Event Management
•    Project Management 
•    Partnership/Vendor Management
•    Integrated Event Management
•    Impact Measurement

Qualifications

•    Bachelor’s degree in a relevant field, with a minimum of 5 years of relevant experience.
•    Proven track record of delivering successful event strategy and execution for events of varying size (virtual, physical and hybrid formats).
•    Highly skilled and experienced in executing events tailored to C-suite audience and key decision makers.
•    Strong stakeholder management skills, with the ability to correspond effectively with all levels of management across markets.
•    Solid organisational and project management skills to manage multiple projects simultaneously in a fast-paced environment.
•    Strong business acumen with the ability to understand the drivers of financial performance and align work with broader business objectives.
•    Results-oriented, with keen understanding of analytics for post campaign reporting and ROI measurements.
•    Excellent eye for detail and ability to deliver flawless event execution and superior client experience within allocated budget.
•    High energy individual with a positive attitude, with a track record of collaborating across teams and geographies to achieve business objectives. 
•    Flexibility and willingness to deal with new subjects, challenging current ways of working and influencing people.
•    Ability to learn Bank’s systems and policies including vendor / supplier management and onboarding.
•    Understanding and adherence to sustainability principles.
•    High standards of professional integrity.
•    Proficient with the use of events management platform and tools such as Cvent, Zoom events, etc .
•    Excellent communication and presentation skills; proficient in PowerPoint presentations and Excel.

•    Fluent written and spoken English.
•    Experience working in a highly regulated, matrix environment and financial services industry would be highly desirable. 
•    Flexible around working hours due to events and internationally based colleagues.
•    Willing to travel nationally and internationally.
•    A team player who supports the goals of the team wherever required.
•    Excellent writing skills to create content from events and write communications (articles to News Releases to social posts).

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

Expected annual base pay range for the role is 97,000 USD to 128,000 USD. The final offer will be determined on an individualised basis using a number of variables, including but not limited to skill set, depth of experience and education, internal relativity, and specific work location. At Standard Chartered Bank, Base pay is only part of the total compensation package. Discretionary variable pay and a range of attractive bank sponsored benefit programs are available and designed to foster employee overall health and well-being including, but not limited to, a best in class 401k plan with up to 8% employer match, robust medical plan coverage with employer funded Health Savings Accounts, inclusive family building benefits, and flexible/hybrid working arrangements for many of our positions subject to role specific considerations Visit our careers website www.sc.com/careers 

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.