Job Summary

•    The Commercial Go-to-Market Strategy Lead (GTMS) is a hands-on strategic partner to SC Ventures’ portfolio ventures. This role helps venture leaders diagnose their most important commercial challenges, establish practical growth plans, and execute high-impact initiatives that strengthen positioning, build demand, support commercialisation and improve commercial effectiveness.
•    The role is not intended to replace each venture’s internal commercial go-to-market ownership. It provides expert guidance, structured delivery support and access to SC Ventures and Standard Chartered capabilities, while helping ventures build sustainable in-house capacity. The role reports to an Operating Partner and works closely with venture CEOs, commercial leaders, venture marketing leads, SCV’s Portfolio Management, SC Ventures CABM (Corporate Affairs, Branding, and Marketing), ORION/Sales, and relevant Bank stakeholders.

Portfolio Commercial Go-to-Market Advisory and Prioritisation

•    Act as the primary adviser for an agreed portfolio of ventures, building trusted relationships with venture leads (aka CEOs) and leadership teams, commercial/sales leaders, and marketing teams.
•    Assess each venture’s maturity, commercial priorities, target customers, capabilities and constraints, then agree a focused support plan with clear outcomes, owners and milestones.
•    Triage incoming venture requests and prioritise support based on strategic importance, growth potential, urgency, readiness and expected impact.
•    Challenge briefs constructively, distinguish symptoms from root causes, and recommend the right mix of positioning, product marketing, demand generation, content, channels, partnerships, events or capability-building.
•    Maintain a portfolio-wide view of marketing needs, common capability gaps, reusable assets and opportunities for cross-venture collaboration.

Go-to-Market, Positioning, and Growth Support

•    Help ventures define or refine ideal customer profiles, buyer personas, value propositions, messaging architecture and differentiated market positioning.
•    Support practical go-to-market plans for venture launches, new products, new markets, strategic partnerships and commercial campaigns.
•    Advise on full-funnel marketing, including awareness, consideration, lead generation, nurture, sales enablement, conversion and retention.
•    Partner with venture and SC Ventures data specialists to translate performance data into decisions on audience, message, channel, spend and campaign optimisation.
•    Help ventures establish fit-for-purpose marketing measurement frameworks, dashboards and operating rhythms tied to commercial outcomes.

Campaigns, Content and Activation

•    Co-create briefs and oversee selected high-impact initiatives such as launch campaigns, thought-leadership programmes, client case studies, executive content, events, webinars and targeted account-based campaigns.
•    Ensure content and campaigns are tailored to the venture’s audience, proposition and commercial objective rather than relying on generic brand activity.
•    Identify opportunities to amplify venture stories through SC Ventures-owned channels and, where appropriate, relevant Standard Chartered channels, relationships and events.
•    Coordinate hand-offs between ventures, internal teams and external agencies, clarifying scope, deliverables, approvals, budget, timelines and success measures.
•    Build practical templates, playbooks and toolkits that improve quality and reduce repeated effort across the portfolio.

Commercial Go-to-Market Capability and Agency Effectiveness

•    Coach venture leaders and practitioners on commercial go-to-market strategy, planning, briefing, performance management and stakeholder communication.
•    Help ventures determine the right operating model across internal hires, fractional support, shared resources and specialist agencies.
•    Review agency scopes and proposals, support vendor selection where required, and help ventures evaluate delivery quality and value for money.
•    Create communities of practice and knowledge-sharing sessions for venture marketing teams, sharing relevant benchmarks, lessons and reusable approaches.
•    Promote disciplined experimentation and capture lessons from both successful and unsuccessful initiatives.

Governance, Risk and Financial Discipline

•    Ensure marketing activity follows applicable SC Ventures, Standard Chartered, venture and local requirements for brand, legal, compliance, risk, data, privacy, procurement and financial approvals.
•    Coordinate appropriate review of sensitive content, particularly material involving digital assets, artificial intelligence and jobs, regulated propositions, claims or financial information.
•    Support transparent budget planning and monitoring for portfolio marketing initiatives, with clear business rationale and expected outcomes.
•    Maintain accurate records of briefs, approvals, vendors, spend, campaign results and key decisions.
•    Escalate material delivery, reputational, conduct or compliance risks promptly and work collaboratively to resolve them.

Our Ideal Candidate

•    Impact Measurement
•    Marketing Strategy & Technologies
•    Digital Advertising

Experience and Qualifications

Essential

•    Significant B2B and/or B2B2C experience, including direct responsibility for shaping and delivering   commercial go-to-market or growth programmes.
•    Experience working with startups, scale-ups, venture studios, venture capital or innovation portfolios, with the ability to adapt to different stages of maturity.
•    Demonstrated strength in positioning, product marketing, demand generation, content strategy, campaign planning and performance measurement.
•    Ability to advise senior stakeholders while remaining willing and able to work hands-on through ambiguity and execution detail.
•    Commercial acumen and confidence linking marketing choices to pipeline, adoption, revenue, retention, fundraising or other venture outcomes.
•    Experience managing agencies, suppliers, budgets and cross-functional delivery.
•    Excellent written and verbal communication skills, including executive-level storytelling and the ability to simplify complex propositions.
•    Bachelor’s degree or equivalent practical experience in marketing, business, communications or a related discipline.

Preferred

•    Experience in fintech, financial services, digital assets, enterprise software, platforms or other regulated and technology-led sectors.
•    Exposure to multiple Asian and international markets, ideally with an established professional network in Singapore and the region.
•    Familiarity with account-based marketing, CRM and marketing automation, paid digital media, social and content analytics, and event-led demand generation.
•    Experience creating repeatable playbooks or shared services across a portfolio of businesses.
•    Postgraduate business or marketing qualification, or relevant professional certification.

Critical Skills and Behaviours

•    Strategic mindset: sees the portfolio-wide picture and translates it into focused venture-level priorities.
•    Customer focus: starts with target-customer needs and commercial outcomes.
•    Action orientation: moves rapidly from diagnosis to practical delivery.
•    Collaboration: brings together ventures, SC Ventures, the Bank and external partners around shared outcomes.
•    Manages ambiguity: operates effectively where data, resources and direction may be incomplete.
•    Decision quality: applies evidence and judgement to prioritise scarce time and budget.
•    Courage and influence: challenges assumptions constructively and communicates clear recommendations.
•    Learning agility: tests, measures, learns and applies insights across the portfolio.
•    Integrity and trust: handles confidential venture information responsibly and models sound conduct.

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website www.sc.com/careers