Job Summary

We are seeking a highly experienced and dynamic individual to lead the Credit Card Product. This role is within WRB Credit Card and Personal Loans Business, Singapore.

The Credit Card Product Manager will be responsible for the end-to-end management of our credit card offerings, targeting individuals and emerging affluent customers in Singapore.

This role involves designing, launching, and optimizing credit card products that align with the lifestyle and financial needs of affluent clients, while ensuring profitability, regulatory compliance, and market competitiveness.

The successful candidate will collaborate with cross-functional teams, including marketing, risk, compliance, and technology, to deliver exceptional customer experiences and drive portfolio growth. This Product Manager role is critical in elevating Credit Cards and seamless client experience, with a strong focus on product / CVP enablement tied with banking relationship, operational excellence, and enhancing the client journey. 

Product Management

• Develop and implement product strategies and plans to ensure product management is in line to achieve given revenue, volume targets and within given cost and profitability budgets
• To develop, enhance and revamp existing CVP/pricing features to maintain competitive advantage and product / customer profitability.
• To ensure all stakeholders are adequately informed and ready to support all planned marketing activities.
• To ensure all marketing collaterals are in compliance with SCB’s Branding and regulatory guidelines. 
• To ensure timely replenishment of marketing materials to all sales channels and external parties. 
• Conduct market research and competitor analysis to identify trends, customer preferences, and opportunities for differentiation in the affluent segment. 
• Collaborate with Corporate Affairs to secure high level publicity via press for all product launches/ refresh, business alliance tie ups and marketing activities. 

Portfolio Management 

• Oversee the performance of the credit card / banking portfolio, including revenue, profitability, customer acquisition aligned with the Bank’s strategy and retention metrics. 
• Monitor key performance indicators (KPIs) such as spend, customer satisfaction, and delinquency rates, implementing strategies to optimize performance. 
• Manage product lifecycle, from ideation and launch to enhancements and potential phase-outs. 
• Engage analytics team to obtain and develop customer data for the purpose of analysis, statistics and modelling for future initiatives, strategy development and to identify profitable customer segments

Customer Experience 

• Partner with marketing and customer experience teams to develop targeted campaigns and communications that resonate with target customers. 
• Ensure seamless delivery of product benefits, such as lounge access, travel insurance, and rewards programs optimization, in collaboration with third-party vendors and partners. 
• Leverage customer feedback and data analytics to continuously improve the product offering and enhance customer satisfaction. 

Business

• Build and maintain relationships with external partners, such as scheme / payment networks and travel companies, to enhance card benefits.
• Present product strategies, performance updates, and business cases to senior leadership and key stakeholders. 
• Partner with key stakeholders sales, relationship managers, digital, marketing, client experience, Contact centre, technology, fraud, legal, compliance, risk, and operations teams to align on product / campaign requirements and client needs. 
• Drive cross-functional collaboration to optimize product and client processes and enhance client satisfaction.

Processes

• Oversee the end-to-end process for relevant credit card, ensuring timely and high-quality delivery. 
• Serve as a subject matter expert on onboarding processes, product capabilities and client expectations. 
• Implement innovative solutions and leverage technology to streamline workflows and reduce TAT. 
• Lead process redesign initiatives to eliminate inefficiencies, reduce costs, and enhance the overall customer experience

Risk Management

• Proactively identify, assess and mitigate risks associated with Credit Card product, including operational, regulatory and reputational risks 
• Collaborate with Business Risk Managers, compliance and legal teams to address potential issues and implement remediation plans when necessary 
• Drive consistent adherence to governance frameworks, audits and risk policies across product processes

Governance 

• Awareness and understanding of the regulatory framework, local regulatory requirements and expectations relevant to the role. 

• Relationship managers

• Digital sales

• Marketing

• Client experience

• Contact centre

• Technology

• Fraud

• Legal

• Compliance

• Credit / Business Risk

• Operations

• Group Counterpart

Our Ideal Candidate

• Bachelor’s degree in Business, Finance, Marketing, or a related field 
• 5-7 years of experience in product management, preferably in the financial services or credit card industry, with a focus on premium segments 
• Proven track record of successfully launching and managing credit card products or similar financial products in Singapore 
• Strong understanding of the premium customer segment, including their lifestyle, financial needs, and preferences. 
• Deep knowledge of Singapore’s financial regulations, payment systems, and market dynamics 
• Sound analytical skills, with experience using data to drive product decisions and optimize performance, data analytics platforms, and financial modeling. 
• Excellent communication and interpersonal skills, with the ability to influence and collaborate with diverse stakeholders.

Skills and Experience

• Markets Product Knowledge

• Organisational Skills

• Client Communication Skills

• Regulatory Knowledge

• Strategic Thinking

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website www.sc.com/careers