Job Summary

• The ideal candidate will have a strong background in digital product management, customer experience optimization, and digital sales transformation. Additionally, expertise in leveraging Pega's Customer Decision Hub (CDH) platform and Adobe Campaign Manager to deliver personalized customer experiences and optimize business outcomes is essential.

Key Responsibilities

• •    Define and operationalize end-to-end client lifecycle frameworks covering onboarding, activation, engagement, cross-sell, up-sell, retention, and reactivation. 
  •    Identify and prioritise high-impact use cases (e.g., excess cash deployment, maturing deposits, portfolio gaps, AUM decline triggers) aligned to business goals. 
  •    Design Next Best Action (NBA) strategies tailored to client segments, behaviours, and lifecycle stages. 
  •    Ensure contextual, real-time decisioning across key trigger events (transactional, behavioural, and portfolio-based signals
  •    Build and manage always-on, event-triggered campaigns using Pega CDH to deliver personalised recommendations in real time. 
  •    Define and execute trigger frameworks (e.g., life events, balance thresholds, inactivity, product maturity). 
  •    Configure eligibility, suitability, and prioritisation rules to ensure relevant and compliant outreach. 
  •    Optimise contact policies, suppression rules, and fatigue management across channels.
  •    Orchestrate seamless campaigns across digital (mobile, web, push, email) and assisted channels (RM outreach, call centre).
  •    Implement advanced personalisation strategies using customer attributes, behavioural data, and predictive scores. 
  •    Design and run A/B and multivariate testing frameworks to continuously optimise campaigns and journeys. 
  •    Iterate on messaging, creatives, and offers based on performance insights and client response data.
  •    Ensure seamless integration of digital sales & engagement journeys with human assisted channels and drive use cases
  •    Collaborate closely with cross-functional teams to understand business objectives and translate them into effective decisioning strategies.
  •    Partner with product, technology, program management, and other stakeholders to prioritize and plan roadmap items.
  •    Identify opportunities to improve productivity and quality.

Key Responsibilities

Strategy

Actively support bank’s decisioning strategy development and implementation within Pega CDH to drive personalized customer experiences and maximize business outcomes.

Business

• Serve as the primary point of contact for all aspects of Pega CDH client decisioning.
• Leverage predictive analytics, machine learning, and data-driven decisioning techniques to design and optimize decisioning strategies.
• Configure and optimize decisioning strategies, predictive models, and business rules to enhance customer experiences and drive business value.
• Actively support bank’s decisioning strategy development and implementation within Pega CDH to drive personalized customer experiences and maximize business outcomes.
• Support bank’s vision of fully automating data insights, utilizing advanced analytics, machine learning, and artificial intelligence to generate actionable recommendations

Key Responsibilities

• Ensure seamless integration of digital sales & engagement journeys with human assisted channels and drive use cases
• Collaborate closely with cross-functional teams to understand business objectives and translate them into effective decisioning strategies.
• Partner with product, technology, program management, and other stakeholders to prioritize and plan roadmap items.
• Identify opportunities to improve productivity and quality.
• Provide guidance and expertise to stakeholders on best practices for utilizing Pega CDH for decisioning purposes.
• Stay updated on industry trends and advancements in decision management technologies, and incorporate relevant innovations into decisioning strategies.
• Conduct training sessions and workshops to empower internal teams on utilizing Pega CDH effectively for decisioning needs.
• Create and maintain digital sales funnels for performance monitoring 
• Use tools like Adobe Analytics and other data sources to review performance metrics, extract actionable insights, and measure the effectiveness of sales journeys.

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group’s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key Responsibilities

Key stakeholders

• Head of Group Digital and Teams
• Head of Group Data & Analytics and Teams
• Group Digital Banking Management Team
• Group SC Design Team
• Country Product and Segment Heads and Teams
• Country Digital Banking Heads and Teams
• Country Marketing Heads and Teams
• Country Retail Analytics and Teams
• L&C, OR, FCC, GIS, SCM
• TTO: Build & Engineering Team

Skills and Experience

• Organizational Governance
• Banking experience
• Digital Marketing Channels
• Business Acumen
• Business Analytics
• Key Performance Indicators

Qualifications

• •    Bachelor's degree in Computer Science, Information Technology, or related field. Advanced degree preferred.
  •    Experience with other MarTech tools like Adobe Analytics, Adobe Campaign, Adobe Target, CDP and Pega CDH is preferred.
  •    Solid understanding of predictive analytics, machine learning, and data-driven decisioning techniques.
  •    Experience in data analysis and management
  •    Should possess ability to see the big picture of business, ODE, CDH and understand emerging trends, challenge status quo, and set achievable goals
  •    Led or participated in large scale data and business transformation projects
  •    Ability to easily digest and interpret business priorities and objectives in a fast-paced environment.
  •    Innovative, quick to adapt and eager to keep pace with the emerging technologies.
  •    Strong problem-solving skills and the ability to thrive in a fast-paced, dynamic environment.
  •    Excellent time management skills and ability to work on concurrent assignments with different priorities.
  •    Excellent communication and collaboration skills, with the ability to effectively convey concepts to different stakeholders.
  •    Prior experience in financial services or other regulated industries
  •    Experience in Data Visualization and Reporting is preferred

Qualifications

• Led or participated in large scale data and business transformation projects
• Ability to easily digest and interpret business priorities and objectives in a fast-paced environment.
• Innovative, quick to adapt and eager to keep pace with the emerging technologies.
• Strong problem-solving skills and the ability to thrive in a fast-paced, dynamic environment.
• Excellent time management skills and ability to work on concurrent assignments with different priorities.
• Excellent communication and collaboration skills, with the ability to effectively convey concepts to different stakeholders.
• Prior experience in financial services or other regulated industries
• Experience with other MarTech tools like Adobe Analytics, Adobe Campaign, Adobe Target, CDP (any, optional) is preferred
• Experience in Data Visualization and Reporting is preferred
• Language: English

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.