Job Summary

The Lead, Campaign Hub Governance is responsible for establishing, operating, and continuously strengthening the governance architecture of the Digital Campaign Management Hub across multi-market operations (SG, HK, TW, CN, IN, AE, MY). The role ensures that all campaigns — creative, segmentation, journey orchestration, personalisation, and cross-border — adhere to regulatory, operational, data privacy, suitability, and AI-governance standards. This is the Hub’s central governance authority, ensuring campaigns are compliant by design, auditable, and market-ready while enabling accelerated digital sales delivery.

Key Responsibilities

•    Own the end-to-end Campaign Hub Governance Framework across creative, content, suitability, targeting, data usage, workflows, expiry, and approvals.
•    Implement mandatory Country Engagement Rules (CER) review and approval gates in Workfront for all multi-market campaigns.
•    Manage Growth vs non-growth jurisdictions, restricted country targeting, cross-border exceptions, and Special Approvals.
•    Govern suitability rules and decisioning logic (e.g., Target Exclusion Rules) for regulated products and eligible segments.
•    Enforce Firefly Governance Protocol: IP protection, safe model usage, human-in-the-loop approvals, and hallucination checks for financial copy.
•    Maintain DAM taxonomy, metadata, versioning, expiry, and creative QA; serve as governance quality gate for Creative Hub outputs.
•    Define governance rules across AEM (approvals, expiry, publishing), Target (personalisation, suitability), CDP (audience governance), ACM (DNC/Unsubscribe, auditability).
•    Lead governance KPI reporting: tagging accuracy, SLA adherence, content expiry compliance, suitability breach rate, cross-border exceptions.
•    Investigate governance issues and drive root-cause remediation for mis-targeting, expired content, or incorrect disclaimers.
•    Train markets and internal teams; act as escalation point for campaign-related compliance queries and cross-border interpretations.

Regulatory & Business Conduct
•    Display exemplary conduct and live by the Group’s Values and Code of Conduct. 
•    Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
•    Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders
•    Head, Digital Sales Growth & Campaign Strategy 
•    Country Digital Sales Teams (SG, HK, CN, TW, IN, AE, MY)
•    Creative Hub teams
•    Group/Market Product & Segment Teams
•    Group Digital Technology
•    Data & Decisioning (CDP/Target)
•    CFCC Advisory
•    Legal

Our Ideal Candidate

•    Bachelor’s degree in marketing, Risk, Compliance, Digital Business, or related field.
•    10 years of experience in digital governance - AI Governance, campaign operations, compliance, risk, or digital marketing.
•    Familiarity with Group Cross Border Policy, Country Engagement Rules (CERs), and multi-jurisdictional regulatory constraints.
•    Strong documentation, risk assessment, and audit preparedness skills.
•    Ability to work across markets and interpret market-specific regulatory requirements.

Competencies

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website www.sc.com/careers