Job Summary

Strategy

•    This role is an indispensable asset sitting in the centre of this marketing transformation, acting as a catalyst, anchoring our Wealth, while fostering integration beyond Wealth Marketing, into collaboration with DPC, CE and Affluent. 
•    This role is pivotal in unlocking the full potential in both Wealth Marketing and Digital Marketing domains. 

Business

•    Orchestrating collaborative efforts with the Wealth team to develop and promote propositions, overseeing flagship initiatives such as GMO, Wealth Forum, CIO series and product promotions.
•    Driving new initiatives with Client Journey team to refine the Digital Wealth proposition and ensure a seamless and robust ETB wealth journey.
•    Engaging with DPC to craft prospecting user journeys and optimize digital touchpoints across SC omni-channels.
•    Partnering closely with DPC and CE on CN WeChat/Mini-program operations, launching digital campaigns, and ensuring alignment from the group to the country level.
•    Stimulating NNM, Wealth Revenue, and NTW growth through targeted marketing initiatives and customer campaigns.
•    Ensuring Marketing Effectiveness by aligning with country and global strategies to support WRB's short and long-term objectives.
•    Fostering marketing excellence in digital campaign delivery.

Key Responsibilities

Processes

•    Work closely with Business, Compliance, Legal and Client Experience Team for the processing of marketing deliveries.
•    Centrally manage the Wealth and DPC budget planning, tracking, allocation, and accrual/CBR upon corporate policy and request.

People & Talent
•    Lead a strong team with excellent marketing expertise to support business.
•    Continuously grow team with diversified opportunities and cross-function initiatives.

Risk Management

•    Ensure role-based accountabilities under risk management guidelines and policies

Governance
•    Effectively and collaboratively identify, escalate, mitigate, and resolve risk, conduct and compliance matters.
•    Understand, acknowledge and comply with the requirements on individual accountabilities and responsibilities of the job set out in applicable local laws and regulations as well as SC internal policies.

Regulatory & Business Conduct

•    Display exemplary conduct and live by the Group’s Values and Code of Conduct. 
•    Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
•    Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders

•    Group WRB Marketing
•    Head, Wealth Solution, WRB CN
•    Head, DPC, WRB CN

Other Responsibilities
•    Understand, acknowledge and comply with the requirements on individual accountabilities and responsibilities of the job set out in applicable local laws and regulations as well as SCB internal policies
理解、认同并遵守本地法律法规以及渣打内部政策中关于个人问责和职责的要求；
•    Effectively ensure and intensify internal controls by keeping abreast with developments of applicable local laws and regulations on accountabilities
跟上本地问责法律法规的发展，以有效地确保并强化内控；
•    Perform job duties with diligence, contribute to efforts as an individual or as a team member so as to avoid any actual or potential legal sanctions, regulatory penalties, material financial loss, or adverse reputational impact on the Bank 
审慎勤勉地履行岗位职责，以个人或团队成员的身份，为避免任何导致银行遭受或可能遭受法律制裁、监管处罚、重大财务损失或声誉负面影响而做出努力；
•    Be responsible for failure to follow relevant rules and processes, failure to properly perform the responsibilities, and implement corrections
对未遵守相关规范和流程、未适当履行职责以及未执行整改措施承担相应责任；
•    Cooperate with any investigations or reviews on regulatory failure such as accountability review
配合任何关于违反监管规定的调查或审查，例如，问责审查。
•    Properly perform the duties on management and ensure the effectiveness of internal control 
正确履行管理职责，并确保内控的效率； 
•    Be responsible for regulatory failure or risks arising from or in connection of the event over which the employee has the duties of management and/or leadership 
对负有管理和/或领导责任的事项引起或相关的违反监管规定事件或风险，承担相应责任。 
•    Be responsible for significant losses due to failure of effectiveness of internal control 
为内控失效造成的重大损失负责。

Skills and Experience

Must be sensitive to market and consumer trends, digital savvy, results-driven, and successfully work with marketing colleagues to execute to meet brand and business growth goals, and typically possess the following attributes:
•      10+ years' experience in marketing, advertising, public relations, finance sector preferred
•     College graduate degree, Master preferred
•    Strong interpersonal, teamwork, organizational and workload planning skills
•    Strongly risk-sensitive and disciplined with policies, regulations, procedures
•    Solid thinking and management skill
•    Ability to act independently and to take initiative passionate
•    Solid project management skills and detail-oriented
•    Excellent sense in creative and commutation

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.