JOB SUMMARY

Background
The Brand Management and Marketing Team at Standard Chartered is responsible for the development and management of the company’s brand globally touching almost 83,000 employees across 52 markets. The team also leads the activation of the brand through marketing activities in collaboration with the regions, markets and businesses. 

Overview
The Manager/ Associate Brand Management is an integral part of the core brand team and acts as the custodian of the Standard Chartered corporate brand.  

We are looking for someone with brand management or marketing experience gained in an international, multicultural environment. A problem solver and a natural collaborator who takes pride in and is excited about enabling brand excellence across the organisation. 

RESPONSIBILITIES

Strategy
•    Support Associate Director Brand Management with the development and implementation of an active brand management approach, driving brand recognition and value of the Standard Chartered brand through the enablement of consistent and premium brand expression.

Business
Brand Management (80%)
•    Act as the custodian of the Standard Chartered Masterbrand through the ownership of brand guidelines, templates and subject matter expertise on the brand expression. 
•    Strategic advisory to colleagues and agencies to enable quality and consistent brand expression –covering visual design, verbal brand voice, sonic and brand experience.
•    Timely review and approval of brand identity applications.
•    Support the brand team in key decision-making forums for brand experience such as corporate office and branch design forums, digital and social, internal communications and employer brand.  
•    Support Associate Director Brand Management in leading the Brand Centre of Excellence, partnering with local CABM teams to enable quality brand expression across markets.

Brand Governance (10%)
•    Support Head, Brand Management in management of brand standards, in compliance with risk management requirements.

Admin (10%)
•    Assist with administrative tasks such as invoice processing and maintaining the budget tracker. 

Processes
•    Support the upholding of brand management standards  

People & Talent 
•    Assist the brand team with capability upskilling in CABM related to brand. 

Risk Management
•    Proactively manage risk by ensuring compliance with brand management standards

Governance 
•    Assist with keeping Brand Management Standards up to date and support on training 

Regulatory & Business Conduct 
•    Display exemplary conduct and live by the Group’s Values and Code of Conduct. 
•    Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
•    Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key Stakeholders

Internal:
•    Brand team LT and peers
•    Corporate Affairs & Brand and Marketing (CABM) colleagues
•    Colleagues in WRB, CIB Marketing as well as in CABM clusters and local markets
•    Strategy & Talent
•    CABM Data, Insights & Analytics 
•    Legal & Compliance teams
•    Risk teams

External:
•    Design and brand agencies

Our Ideal Candidate

•     3 + years experience in brand management across a complex and global business. Background in banking or brand-focused organisations / agencies, working with multi-disciplinary teams would be advantageous.
•    Strong foundation in brand management strategies and practices.
•    Interest in design and keen eye for aesthetics and brand consistency.
•    Proven ability to manage stakeholders of different seniority and strong cultural adaptability. 
•    A natural and agile problem solver who takes pride in helping the wider team to “get it right and make it better”. 
•    Ability to effectively prioritise multiple tasks in a high-pressure environment, unfazed by ambiguity attention to detail and thrives on structure and process.Should have strong project management basics.

•    Creative and ability to think ‘outside the box’, agile and willing to take up new challenges.
•    Open minded and curious with a passion of emerging trends and technologies shaping the future of brand building. 
•    Comfortable working with data and able to handle basic analysis and interpretation.

Role Specific Technical Competencies
•    Brand Strategy & Management 
•    Partnership Management
•    Impact Measurement
•    Business Acumen
•    Adaptive & Strategic Planning
•    Strategic Communications
•    Data analysis & visualisation
•    Operational Risk
•    Cost Management
•    Crisis Management
•    Agile Project Management 
•    Client Experience, behaviours & preferences 
•    Emerging technologies
•    Reputational risk

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website www.sc.com/careers