Job Summary

Background
The Brand Management and Marketing Team at Standard Chartered is responsible for the development and management of the company’s brand globally touching almost 83,000 employees across 52 markets. The team also leads the activation of the brand through marketing activities in collaboration with the regions, markets and businesses. 

Overview
The Associate Director Brand Design is an integral part of the core brand team and will drive design excellence and quality of execution across the bank.

We are looking for a brand designer with experience gained in an international, multicultural environment. A problem solver and a natural collaborator who takes pride in and is excited about enabling brand design excellence across the organisation. 

Responsibilities

Strategy
•    Support corporate identity strategy globally to ensure alignment with overall corporate and brand strategy.
•    Proactive evolution of design system to ensure Standard Chartered’s brand expression remains relevant and ahead  

Business
Brand Design (80%)
•    Support guardianship of the Standard Chartered Masterbrand and maintain brand guidelines and templates.
•    Create and maintain brand assets, ensuring alignment with brand identity (Hero icons/ illustration/ source photography)
•    Develop creatives for internal platforms: Brand Centre and Pulse
•    Support the brand team in key decision-making forums for brand experience such as corporate office and branch design forums, UI/ UX teams, web and mobile, internal communications and employer brand.  
•    Support active solutioning for key campaigns e.g. sponsorships, local market campaigns, etc.
•    Support Associate Director Brand Design in leading the Design Centre of Excellence, partnering with design hubs to set the benchmark for creative excellence.
•    Support the production of Presentation decks.
•    Support brand design training requirements for internal teams and agency partners.
•    Identify emerging technology in design and production to drive efficiencies.
Brand Management (20%)
•    Support the brand management team in timely review and approval of brand identity applications.
•    Provide active design solutioning as required by markets and functions.

Processes
•    Support the upholding of brand management standards  

People & Talent 
•    Assist the brand team with capability upskilling in CABM related to brand design. 

Risk Management
•    Proactively manage risk by ensuring compliance with brand management standards

Governance 
•    Assist with keeping Brand Management Standards up to date and support on training 

Regulatory & Business Conduct 
•    Display exemplary conduct and live by the Group’s Values and Code of Conduct. 
•    Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
•    Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key Stakeholders

Internal:
•    Brand team LT and peers
•    Corporate Affairs & Brand and Marketing (CABM) colleagues
•    Colleagues in WRB, CIB Marketing as well as in CABM clusters and local markets
•    Strategy & Talent
•    CABM Data, Insights & Analytics 
•    Legal & Compliance teams
•    Risk teams

External:
•    Design and brand agencies

Our Ideal Candidate

 As part of the application process, we kindly request you to also share a PDF verson of your creative portfolio showcasing relevant work  
•    6+ years experience in a global creative, advertising or branding agency. Must have experience working on global or regional brands. 
•    Experience as an in-house creative on client side will be advantageous.
•    Agile across print, digital and social
•    Experience in graphic design, branding and visual communication
•    Proficiency in design tools
- Illustrator: Proficiency in vector-based design (logo, icon, patterns and etc.)
- Photoshop: Strong skills in image manipulation, compositing, and mock-up creation.
- InDesign: Experience in creating multi-page document (brand guideline)
- Figma: Basic understanding in UI design and UX flow
- After Effect: Basic knowledge on simple motion graphic design and video assets
- Microsoft Office: PowerPoint, Word, and basic Excel
•    Understand Principle of design (Visual hierarchy, contrast, balance, layout, typography, etc.)
•    An eye for trends in branding and design
•    Ability to strike a balance between a creative design approach while keeping within established brand system. 
•    Hands-on approach with attention to detail, focusing on quality and precision.
•    Ability to effectively prioritise multiple tasks in a high-pressure environment and respect timelines.
•    Strong communication skills to rationalise solutioning and brand guidance.
•    Proven ability to manage stakeholders of different seniority and strong cultural adaptability. 
•    A natural and agile problem solver who takes pride in helping the wider team to “get it right and make it better”. 
•    A team player, enabling an open and cooperative environment.
•    Open minded and curious with a passion for emerging trends and technologies, shaping the future of brand design.

Role Specific Technical Competencies
•    Brand Strategy & Management 
•    Partnership Management
•    Impact Measurement
•    Business Acumen
•    Adaptive & Strategic Planning
•    Strategic Communications
•    Data analysis & visualisation
•    Operational Risk
•    Cost Management
•    Crisis Management
•    Agile Project Management 
•    Client Experience, behaviours & preferences 
•    Emerging technologies
•    Reputational risk

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website www.sc.com/careers