Job Summary

The Associate Director, Planning and Effectiveness will play a key role in supporting the strategic planning, effectiveness, and measurement agenda within Corporate Affairs, Brand & Marketing. Reporting to the Global Head of Planning and Effectiveness, this role will help drive a structured and insight-led approach to marketing planning and performance measurement across corporate affairs, brand, marketing, sponsorships, events, and community impact.
This individual will also lead the engagement and adoption efforts for the PACE (Plan-Approve-Create-Execute) program, working with market teams to ensure effective utilization and impact. This is an excellent opportunity for a data-driven marketer or strategist who enjoys working cross-functionally and wants to help shape how marketing delivers business impact.

Key Responsibilities

Strategic Planning & Business Alignment

• Support the development and execution of the annual to quarterly planning cycle, ensuring alignment across corporate affairs, brand, and marketing.
• Partner with key stakeholders across units of CABM to enhance function’s strategic alignment with business goals.
• Analyze market trends, competitive landscapes, and internal performance data to provide insights for better decision-making.

Effectiveness & Measurement

• Assist in the development of marketing effectiveness frameworks to measure campaign impact, brand performance, sponsorship ROI, and communications success.
• Support the adoption of Marketing Mix Modeling (MMM) and other methodologies to quantify impact of CABM activities. 
• Help translate complex performance data into simple, actionable insights for stakeholders across units of CABM.

PACE Program

• Lead market engagement for PACE, ensuring adoption and active utilization across relevant teams.
• Act as a liaison with local market teams - in collaboration with the CABM Tech team - supporting them with guidance, best practices, and training to maximize PACE’s impact in driving planning & execution excellence. 
• Monitor program utilization and identify opportunities to drive higher adoption and impact.
• Regularly report to senior leadership on PACE engagement and effectiveness metrics.
• Lead the integration of measurement workflows into PACE - CABM’s campaign workflow tool – to further advance CABM’s ability to measure and report its impact across its portfolio of campaign and activities. 

Operational Excellence & Continuous Improvement

• Identify opportunities to streamline planning, measurement, and execution processes.
• Stay updated on best practices in marketing effectiveness and bring innovative ideas to enhance the function.

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group’s Values and Code of Conduct. 
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key Stakeholders

• Leaders and peers across Corporate Affairs, Brand & Marketing (CABM) 
• CABM Technology

Processes

As above + 

• Collaborate with regional and country teams to ensure smooth execution of planning and effectiveness initiatives.
• Support the Global Head of Planning and Effectiveness in preparing leadership updates, insights presentations, and strategic recommendations.

Risk Management

• Bank’s default script shall apply here. 

Our Ideal Candidate

• Bachelor’s Degree in Marketing, Business Administration, Data Science, Statistics, or a related field
• 6 + years of experience in marketing strategy, planning, analytics, or effectiveness roles, preferably in financial services or multinational organizations.
• Experience in marketing measurement, data analytics, and performance tracking.
• Strong analytical mindset with the ability to translate data into strategic recommendations.
• Understanding of corporate affairs, brand, sponsorship, and marketing disciplines.
• Experience in driving program adoption and stakeholder engagement across markets.
• Strong project management skills with the ability to manage multiple workstreams.
• Excellent communication, storytelling, and presentation skills.
• A team player with a proactive, problem-solving mindset.

Role Specific Technical Competencies

• Social Media Strategy
• Channel optimisation / Digital Marketing Channels
• Account Management
• Content Management skills
• Crisis Management
• Data & Insights
• Campaign Evaluation skills.
• Reporting & Analytics
• Campaign Management Skills
•  Training skills

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website www.sc.com/careers