JOB SUMMARY

Background
The Brand Management and Activation Team at Standard Chartered is responsible for the development and management of the company’s brand globally touching almost 83,000 employees across 52 markets. The team also leads the activation of the brand through marketing activities in collaboration with the regions, markets and businesses. 

Overview
The Associate Director Brand Community is responsible for managing all aspects of building and maintaining a community of brand practitioners across Corporate Affairs, Brand & Marketing (CABM), key external agencies and heavy users of the brand across the bank. The role is responsible for content stewardship on the Brand Centre, Brand Pulse space as well as the Brand Training program (in person, online and e-Learning) with the aim to drive impactful on-brand executions and experiences across the bank. 

RESPONSIBILITIES

Strategy
•    Assist Head Brand Management with the articulation of the vision for brand guardianship and building a brand community across CABM and the bank for impactful and on-brand application. 
•    Support operating model transformation through reconfiguring brand management from governance to brand guardianship and shared accountability. 
•    Work closely with CABM and S&T COO teams on future skills and capability building for practitioners.

Business
Brand Training (50%)
•    Own the global brand team’s training program end-to-end (development, implementation, delivery, and evaluation). Balance requirements for virtual versus face-to-face trainings versus self-serve e-learning.
•    Lead and implement annual Brand Bootcamp.
•    Work closely with S&T COO team on future skills and capability building for the function. Embed brand training across key employee milestones e.g. onboarding, promotion, etc.
•    Manage Training dashboard, incorporating key metrics and evaluation from program. Proactive recommendation of training program optimisation, based on analytics.
•    Internal brand engagement and activation events.

Brand Community (30%)
•    Day-to-day ownership of building and engaging with the brand community – leverage on tools, training and other initiatives to drive engagement and enable on-brand executions across the bank. Work closely with Director, Brand Operations on tooling requirements.
•    Act as the content steward for the Brand Centre and Brand Pulse platforms to keep content updated, to drive engagement and thought-leadership across the community. Partner with internal communications team for amplification.

Brand Management (20%)
•    Review and comment on brand usage and applications on queries sent to the brand team 
•    Assist with brand training and brand advisory as a member of the brand team.

Processes
•    Point person in the team on brand training and brand eLearning 

People & Talent 
•    Assist the brand team with capability upskilling in CABM and S&T related to brand. 
•    Set appropriate tone and expectations and work in collaboration with risk and control partners.

Risk Management
•    Ensure Global Head is briefed on key risk and governance issues.

Governance 
•    Maintain awareness and understanding of the regulatory framework in which the Group operates, as well as the regulatory requirements and expectations relevant to the role
•    Assist with keeping Brand Management Standards up to date and support on training 

Regulatory & Business Conduct 
•    Display exemplary conduct and live by the Group’s Values and Code of Conduct. 
•    Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
•    Lead the production team to achieve the outcomes set out in the Bank’s Conduct Principles 
•    Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key Stakeholders

Internal:
•    Brand team LT and peers
•    Corporate Affairs & Brand and People & Culture Communications colleagues
•    CABM Learning Council
•    Legal & Compliance teams
•    Risk teams
•    TTO
•    HR Learning & Development

External:
•    E-Learning and other training vendors 
•    Design and brand agencies

Other Responsibilities
Partner with CABM Learning Council to support Brand Training across CABM and the bank. 

Our Ideal Candidate

•    8 + years’ experience of brand management across a complex and global business with direct regional or global responsibilities.
•    Experience with managing end-to-end large-scale brand training programmes (face-to-face, virtual, e-learning) is highly advantageous. This should cover planning, delivery and evaluation.
•    Thrives on working with people and technology, building and driving engagement with internal brand practitioner communities to drive a focus of brand excellence.
•    Content curation and production experience is valued.
•    International experience from emerging markets in Asia, Africa and the Middle East is preferred.
•    Proven ability to manage stakeholders of different seniority and strong cultural adaptability. 
•    A natural and agile problem solver who takes pride in helping the wider team to “get it right and make it better”. 
•    A team player, enabling an open and cooperative environment.
•    Ability to effectively prioritise multiple tasks in a high-pressure environment with focus on quality and timely delivery.
•    Creative and always challenging status quo to drive incrementality.
•    Open minded and curious with a passion of emerging trends and technologies shaping the future of brand building.
•    Systematic with high attention to details, comfortable with iterative cycle of reviews and follow-ups.
•    Commercial and pragmatic approach, with basic analytics and budget management experience.

Role Specific Technical Competencies

•    Brand Strategy & Management 
•    Partnership Management
•    Impact Measurement
•    Business Acumen
•    Adaptive & Strategic Planning
•    Strategic Communications
•    Data analysis & visualisation
•    Operational Risk
•    Cost Management
•    Crisis Management
•    Agile Project Management 
•    Client Experience, behaviours & preferences 
•    Emerging technologies
•    Reputational risk 

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website www.sc.com/careers