Job Summary

Lead the strategy and execution of digital analytics across web and mobile to drive growth in client acquisition, onboarding, activation, cross‑sell, and retention. The role steers funnel optimization, journey diagnostics, experimentation, and app engagement analytics, translating insight into measurable uplifts in conversion and revenue. Core platforms include Adobe Analytics, Adobe Real‑Time CDP, Pega CDH/CDP, SAS, and MicroStrategy. The role partners closely with MarTech, Product, Channels, CVM, and Data teams to land insight‑to‑action in owned and paid channels. (Alignment with our SG MarTech stack and CDP/RTIM operating model per recent SG workshops.)

Key Responsibilities

Strategy
•    Act as the Product Owner for digital analytics; maintain a transparent backlog, OKRs, and quarterly roadmap.
•    Coach analysts on best in class digital methods; uplift literacy across squads.

Business
•    Digital Funnel & Journey Optimization
•    Own end to end funnel analytics (from traffic sources to conversion), including fallout, flow, and cohort analyses in Adobe Analytics; identify friction, quantify drop off, and size opportunities.
•    Build and maintain KPI trees for acquisition, onboarding, activation, transact, cross sell, and retention stages, with clear leading indicators and targets by segment/channel.
•    Partner with Channel Owners and UX to prioritize fixes and experiments with ROI backed business cases.
•    Mobile App Analytics
•    Define and govern mobile event taxonomy (screen views, feature usage, error codes, performance) and drive lifecycle analytics (activation, 7/14/30 day retention, DAU/WAU/MAU, feature adoption).
•    Instrument feature launches with success criteria; measure impact and recommend iteration cadence.
•    Experimentation & Personalization
•    Establish a robust A/B and multivariate testing roadmap across web/app; set guardrails (sample sizing, power, minimum detectable effect) and codify experiment scorecards.
•    Operationalize segment driven personalization by combining Adobe RT CDP audiences with decisioning in Pega CDH (where applicable), ensuring clear “use case allocation” between CDP vs. CDH per enterprise guidelines. 

•    Audience Strategy & Activation
•    Define unified audience strategies (prospect and ETB), stitch identities, and design high value segments for activation in owned channels and, where applicable, paid media retargeting/suppression.
•    Partner with Marketing Ops to connect Adobe RT CDP segments to activation endpoints; monitor match rates, frequency caps, recency rules, and privacy constraints. FW: [SG] New MarTech capabilities workshop - CDP, AEM
•    Attribution & Paid Media Analytics (Optional Scope)
•    Integrate paid media signals into Adobe Analytics using sanctioned patterns (e.g., DCM360/GCM360 aggregated metrics + user level click tracking) to evaluate campaign ROI and onsite contribution. DCM360 Paid Data Integration into Adobe Analytics.
•    Insight to Action, Dashboards & Storytelling
•    Build exec ready scorecards and self serve dashboards in MicroStrategy; land “one truth” digital KPI frameworks across Business, Product, UX, and CVM. 
•    Run monthly Digital Performance Reviews with hypotheses, tests run, learnings, and next actions tied to revenue/ROTE outcomes.
•    Data Foundations, Quality & Governance
•    Define event level data quality checks, tagging standards, and release checklists; coordinate with MarTech/Engineering on Adobe Analytics/SDK instrumentation.
•    Ensure compliant data usage and consent handling across CDP and analytics workflows; align with PDPA/MAS TRM and Group policies.

Processes
•    Responsible for updating, sharing and execution of end-to-end analytics process working closely with all key stakeholders.
People and Talent
•    Partner and collaborate effectively with various teams to deliver the agreed KPI’s. 
•    Acquire new skills by adopting continuous learning to leverage best in class digital analytics tools and technologies
Risk Management
•    Achieve Strong control in documentation, process, EUC, system assess
•     Ensure the Security & Data Privacy guidelines are adhered in all the deliverables
Governance
•    Awareness and understanding of the Data Governance framework, in which the Group , country & department operates, to meet the required data quality standards and expectations relevant to the role.

Regulatory and Business Conduct

•    Display exemplary conduct and live by the Group’s Values and Code of Conduct. 
•    Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
•    Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders
•    The role requires close partnership with a number of key stakeholders across the bank including SG Wealth & Retail Banking (WRB) product heads (CCPL, Wealth, Deposits, Mortgages, Business Banking, Segments team) , Digital Sales & Marketing Team (Country & Group DSM),  Digital Platform Team, Client Experience & Customer Management Team and technology team for all analysis requirements pertaining to retail & wealth products / segments.

Other Responsibilities
Measures of Success (6–12 Months)
•    Conversion Uplift: +X% absolute improvement on priority funnels (e.g., Apply → Approve; Activate → First Use).
•    Experiment Velocity: ≥N experiments/quarter with ≥60% clean execution rate and material learnings.
•    Engagement Lift: +Y% on critical mobile features (e.g., onboarding completion, feature adoption).
•    Audience Impact: High value CDP segments driving ≥Z% incremental response/revenue in owned channels.
•    Analytics Adoption: ≥A monthly active users on MicroStrategy digital dashboards; NPS ≥B for stakeholder satisfaction.

Our Ideal Candidate

•    Digital Analytics: 7 years in web/app analytics with deep expertise in Adobe Analytics (Analysis Workspace, Fallout, Flow, Cohorts, Calculated Metrics, Segmentation, Attribution).
•    CDP & Decisioning: Hands on with Adobe RT CDP audience building/activation and working knowledge of Pega CDH/RTIM decisioning and when to use each capability. 
•    App Analytics: Event schema design, SDK implementation oversight, lifecycle and retention analytics, feature instrumentation, and post release measurement.
•    Experimentation: Test design, power analysis, interpretation, and governance; proficiency with A/B tooling (Adobe Target or equivalent).
•    Data & Tooling: Strong SQL; proficiency with SAS for data prep/model features; familiarity with MicroStrategy dashboarding for exec storytelling. 
•    Attribution & Media: Understanding of UTM strategy, campaign hierarchy, and integrating aggregated paid signals into AA; comfort with privacy and walled garden limits. 
•    Ways of Working: Product owner mind set, agile rituals, backlog management, and roadmap communication.

Role Specific Technical Competencies

•    Digital Analytics Tools: Adobe Analytics (AA), Python
•    Strong SQL; proficiency with SAS for data prep/model features; familiarity with MicroStrategy dashboarding for exec storytelling.
•    Data Visualization: Tableau or Microsoft PowerBI or MicroStrategy (MSTR)
•    Hands on with Adobe RT CDP audience building/activation and working knowledge of Pega CDH/RTIM decisioning and when to use each capability
•    Data Management & Storage: Hortonworks Data Platform, Cloudera, Teradata Data Warehousing etc 

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website www.sc.com/careers