Job Summary

This is a six-month Direct Contract role.

As a Marketing Director, this role is responsible for establishing, onboarding and enabling the marketing technology capabilities required by Corporate & Investment Bank (CIB) Marketing across a range of platforms eg: Adobe Experience Manager (AEM), Adobe Target, etc. The role will act as the technical product owner and primary interface between CIB Marketing, technology vendors, internal Technology teams and other control functions to ensure platforms are configured, integrated, governed and ready for effective day-to-day use. The individual will translate marketing requirements into scalable technical solutions, lead implementation and testing, define operating processes and drive adoption across the CIB Marketing team. The role will also strengthen CIB Marketing’s readiness for large language models (LLMs), improving how approved digital content is structured, governed and optimised so it can be accurately discovered, understood and cited by AI-powered search and answer platforms. We are looking for a technically strong, hands-on and delivery-oriented marketing technology specialist who can bridge marketing, technology, data and vendor teams.

Key Responsibilities

Strategy
•    Own the CIB Marketing technology roadmap, covering the onboarding, enablement and ongoing development of marketing platforms and capabilities, and recommend priorities based on business needs and value.
•    Translate CIB Marketing objectives and user requirements into clear platform requirements, solution designs, implementation plans and measurable adoption outcomes.
•    Work closely with technology vendors such as Adobe, and internal Technology teams to establish scalable platform architecture, environments, integrations, access models and governance.
•    Define how marketing technology platforms should support CIB digital experiences through content management, personalisation, experimentation and optimisation.
•    Identify opportunities to simplify the marketing technology landscape, reduce manual processes and improve speed to market through automation and reusable capabilities.
•    Keep abreast of developments across the marketing technology landscape and assess their relevance for CIB Marketing.
•    Develop the CIB Marketing approach to large language model (LLM) discoverability, including content structure, metadata, taxonomy, structured data, authority signals and measurement, in partnership with Content, Web, SEO, Analytics, Technology and Risk teams.
•    Demonstrate leadership and influence across cross-functional teams, bringing clarity to technical decisions, dependencies and trade-offs.

Business
•    Partner with marketing and cluster teams to understand business use cases and convert them into prioritised technology requirements.
•    Act as the principal CIB Marketing contact for relevant marketing technology vendors, including Adobe, managing technical discussions, platform onboarding, issue resolution and delivery dependencies.
•    Build strong working relationships with Group Technology, architecture, cyber security, data, privacy, procurement, legal and risk teams to enable compliant implementation and use.
•    Own platform adoption within CIB Marketing, including onboarding users, defining roles and permissions, developing playbooks and coordinating training with Adobe and internal teams.
•    Establish a clear backlog of platform enhancements and use cases, prioritised according to business value, client experience, risk and implementation effort.
•    Provide regular updates to senior stakeholders on implementation progress, adoption, risks, dependencies and value delivered.
•    Drive continuous improvement by using platform usage, experimentation results and stakeholder feedback to optimise capabilities and operating processes.
•    Identify and prioritise practical LLM use cases for CIB Marketing, including content discovery, research, summarisation, content reuse and workflow efficiency, while ensuring appropriate human oversight, source attribution and compliance with Bank policies.
Processes
•    Lead end-to-end platform onboarding and delivery, including requirements gathering, design, configuration, integration, testing, user acceptance testing (UAT), launch and post-implementation support.
•    Define and document operating procedures for platform access, content workflows, releases, experimentation, issue management and change control.

•    Establish repeatable processes to assess and improve how CIB content appears in AI-generated answers, including content audits, technical recommendations, testing, monitoring and clear escalation of accuracy, conduct, copyright, privacy and reputational risks.
People & Talent
•    Build marketing technology capability across CIB Marketing through training, documentation, office hours and hands-on support for priority use cases.
•    Foster effective collaboration between Marketing, Technology, Adobe and other partners, helping non-technical stakeholders understand platform capabilities and technical teams understand marketing needs.
Risk Management
•    Ensure adherence to the Risk Management Framework, Group Code of Conduct and relevant policies, procedures and guidelines of the Bank.
•    Ensure marketing technology implementations comply with Third Party Risk Management, information and cyber security, data privacy, records management and vendor management requirements.
•    Embed appropriate access controls, consent and data-handling requirements into platform configuration and operating processes.
•    Identify, document and proactively manage technical, operational and vendor risks, escalating issues and dependencies where required.
Governance
•    Awareness and understanding of the regulatory framework in which the firm operates, and the regulatory requirements and expectations relevant to the role
•    Ensure adherence to the Operational Risk Framework, Group Code of Conduct and various Policies, Procedures and Guidelines of the Bank by the regional Brand & Marketing teams

•    Maintain high awareness and understanding of the regulatory framework in which the business operates, and the regulatory requirements and expectations relevant to the role 
•    Completion of all mandatory training needed including e-learning within stated timeframes to support the understanding of the roles for delivering effective governance
Regulatory & Business Conduct
•    Display exemplary conduct and live by the Group’s Values and Code of Conduct. 
•    Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
•    Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
Key stakeholders
Adobe and other marketing technology vendors
•    Marketing technology vendors, including Adobe
Group & Cluster CABM stakeholders
•    CIB Digital Marketing, Content, CRM and Product teams
•    Global CIB Product Marketing and business stakeholders
•    Procurement, Legal, Compliance and Risk
Other Responsibilities
•    Embed Here for good and Group’s brand and values in Group CIB Marketing Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures.

Role Specific Technical Skills and Competencies

•    Marketing Technology Strategy & Architecture
•    Digital Experience & Content Management Platforms
•    Personalisation & Experimentation Platforms
•    Platform Implementation & Integration
•    AI, LLM Discoverability & Technical Optimisation
•    Data, Privacy & Digital Governance

Our Ideal Candidate

•           10+ years of relevant experience in Marketing Technology, Digital Technology or related areas, ideally within a large, complex or regulated organisation.

•           Strong hands-on experience with Adobe Experience Manager (AEM), Adobe Target and Adobe Experience Cloud, covering personalisation, experimentation and content management.

•           Strong technical understanding of web architecture, APIs, tag management, analytics, identity/consent management annterprise integrations.

•           Good knowledge of LLMs, Generative AI and AI-powered search, including how content is discovered, surfaced and cited.

•           Practical experience with technical SEO, structured data, metadata and content architecture, with a focus on digital and AI discoverability.

•           Proven experience managing complex technology/platform and vendor implementations across multiple stakeholders.

•           Strong understanding of responsible AI governance, data privacy and technology controls.

•           Degree or equivalent experience in a relevant discipline; Adobe or related platform certifications would be advantageous.

About Standard Chartered

We're a global bank connecting clients to our differentiated network, offering growth opportunities in the world's most dynamic markets. Our strategy, which combines cross-border capabilities and leading wealth management expertise, helps us deliver our purpose - to drive commerce and prosperity through our unique diversity.

Over our 170-year history, and across a unique geographical footprint connecting Asia, Africa and the Middle East to each other and the world, we've built a bank like no other, with diverse capabilities and partnerships that set us apart.

What We Offer

• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions, and geographies.
• In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global employee assistance programme, sick leave, mental health first-aiders and self-help toolkits.
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual, and digital learning.

Visit our careers website to learn more about us: www.sc.com/careers.

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