Job Summary

• On-Channel Campaign Strategy & Execution: Drive strategic campaign planning and execution across all owned digital channels web, app, email, etc, (excluding paid media) across all of our key Markets
• Performance Optimization & Analytics: Implement robust tracking, analyze campaign metrics CTR, conversions and optimize for ROI through A/B testing and data-driven insights.
• Generate and Distribute Actionable leads for offline teams: Develop campaign strategies to generate qualified leads for relationship managers and offline sales teams, ensuring seamless lead distribution and a feedback loop to optimize lead quality and conversion.  
• Design campaign playbook beyond digital looking at total customer value across channels.
• Cross-Functional Collaboration: Partner with product, marketing, Hives and analytics teams to ensure seamless campaign delivery and alignment with business goals.
• Digital Innovation & Channel Development: Identify and implement emerging digital trends and channels to improve on-channel campaign effectiveness.
• Sales Performance Management: Utilize advanced analytics to track and optimize, performance enhance sales funnel efficiency and conversion rates
• Action able Insights: identify opportunities to activate sub segments using end to end, CVM dashboards 
• Reporting: Together with RA teams Develop comprehensive dashboards to track the impact of value propositions on digital sales performance

Key Responsibilities

• Advocate and communicate Campaign Management Strategy to all stakeholders across the business and work across key WRB markets
• Lead the bank as the market leader and the key advocate of industry digital, mass segment and echo system related development across WRB’s key markets
• Formulate and execute the strategy to make internet/mobile as key channels for sales and engagement.
• Sales Performance Management: Utilize advanced analytics to track and optimize, performance enhance sales funnel efficiency and conversion rates
• Develop a talented, dynamic team of campaign managers in the center as well in the major markets driving acquisition via digital campaigns.

Processes*

• Manage all processes where Digital Campaign Management Head is the identified process owner and continuously improve the operational efficiency and effectiveness of processes. In addition, ensure effective management of associated risks within the function and compliance with applicable internal policies, and external laws and regulations.  This includes activities which are carried out by other businesses or functions or which are hubbed or outsourced.

People & Talent*

• Develop a talented, dynamic team of campaign managers in the center as well in the major markets driving acquisition via digital campaigns 

Risk Management*

• Ensure a robust Risk & Control environment through establishing strong Personalization process and Accenture Out sourcing controls This includes identifying key risks, issues and interdependencies ensure mitigants are in place. In addition, contribute towards positively positioning the Group with regulators. 

Governance*

Regulatory & Business Conduct*

• Display exemplary conduct and live by the Group’s Values and Code of Conduct. 
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders*

• Group Global Head, WS, Deposits and Mortgages and CCO.
• WSDM and CCO MT 
• Country WRB Heads and DSM heads
• Accenture Leadership
• DSM Domain Heads

Our Ideal Candidate

• 12 plus years experience in driving strategic campaign planning and execution across all owned digital channels web, app, email, etc, (excluding paid media) across all of our key Markets
• Implement robust tracking, analyze campaign metrics CTR, conversions and optimize for ROI through A/B testing and data-driven insights.
• Generate and Distribute Actionable leads for offline teams: Develop campaign strategies to generate qualified leads for relationship managers and offline sales teams, ensuring seamless lead distribution and a feedback loop to optimize lead quality and conversion.  
• Design campaign playbook beyond digital looking at total customer value across channels.
• Partner with product, marketing, Hives and analytics teams to ensure seamless campaign delivery and alignment with business goals.
• Identify and implement emerging digital trends and channels to improve on-channel campaign effectiveness.
• Sales Performance Management: Utilize advanced analytics to track and optimize, performance enhance sales funnel efficiency and conversion rates
• Action able Insights: identify opportunities to activate sub segments using end to end, CVM dashboards 
• Together with RA teams Develop comprehensive dashboards to track the impact of value propositions on digital sales performance.

Role Specific Technical Competencies 

• On-Channel Campaign Strategy & Execution
• Performance Optimization & Analytics
• Sales Performance Management: 
• Reporting
• Cost Management
• Channel Insights

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website www.sc.com/careers