Job Summary

The Global Head of Client Coverage Marketing role sits at the intersection of business strategy, client insight, people leadership, and disciplined operational excellence to deliver marketing strategies. The role is responsible for shaping and executing marketing strategies that deepen client engagement, strengthen market position, and support frontline teams in delivering growth.

You will translate business priorities into compelling, insight-led marketing programs that elevate the client experience across strategic segments. Working closely with relationship teams, product partners, and senior leadership, you’ll identify opportunities to drive relevance in every client interaction—ensuring marketing is a catalyst for commercial impact.

Success in this role requires strong people and stakeholder skills: guiding teams, aligning cross-functional partners, and uplifting marketing talent through coaching, collaboration, and high-performance culture. You’ll demonstrate sound judgment and ownership across brand and operational risks—embedding best-practice controls to protect the organisation and uphold our standards in every market touchpoint.

Overall, this role combines strategic acumen, business partnership, talent leadership, and operational discipline to deliver integrated marketing that accelerates client growth and reinforces trust.

Key Responsibilities

Strategy
•    Develop a forward-looking marketing strategy aligned to business priorities, client segmentation, and growth ambitions.
•    Use client insights, and performance analytics to shape strategic choices and optimise investment.
•    Build clear value propositions and campaign frameworks that support client acquisition, deepening, and retention.
•    Partner with product, digital, communications, and analytics teams to create unified go-to-market plans.
•    Translate strategy into executable roadmaps with defined metrics, milestones, and resource requirements.

Business
•    Work closely with coverage teams to understand market dynamics, client needs, and frontline challenges.
•    Identify opportunities to elevate client engagement through thought leadership, events, targeted content, and personalised outreach.
•    Ensure marketing programs are commercially relevant, measurable, and directly linked to client outcomes.
•    Serve as a strategic adviser to senior business stakeholders, influencing decision-making and prioritisation.
•    Embed a culture of continuous improvement, using data to refine campaigns and enhance return on investment.

Processes
•    Maintain strong management of brand, legal, compliance, and operational risks in all marketing activity.
•    Embed consistent controls, approval processes, and documentation across campaign workflows.
•    Exercise sound judgment in assessing reputational impacts and escalating issues where required.
•    Identify areas for process improvement, and recommend ways to increase CABM functional effectiveness, and improve operational efficiencies.

People and Talent
•    Lead and inspire marketing talent by setting clear expectations, providing coaching, and building capability across the team.
•    Foster a highly collaborative working culture across marketing, coverage, communications and external partners.
•    Champion modern marketing practices including digital marketing, content excellence, data-driven decisions, and operational discipline.
•    Contribute to talent development initiatives, succession planning, and performance uplift across the wider marketing function.
•    Role model behaviours that create an inclusive, client-focused, high-performance culture.

Governance and Risk Management
•    Develop and embody a proactive strategy: anticipate brand, marketing, and communications emerging risks and trends, and shift away from reactivity
•    Lead risk management practices, both reputational and operational, to ensure risks are proactively identified and mitigated across CABM markets, and all issues are reported/escalated in line with
•    Group and local policies and procedures; further coordinate issues and crisis communications to the Bank
•    Communicate and manage key CABM projects and strategy changes across the Bank
•    Hold accountability for the CABM budgets within Europe and Americas
•    Display exemplary conduct and live by the Group’s Values and Code of Conduct
•    Effectively and collaboratively identify, escalate, mitigate, and resolve risk, conduct and compliance matters
•    Ensure that Group and regulatory expectations are effectively communicated and met across the entire CABM business
•    Where applicable, ensure credit, operational, legal, regulatory, reputation, compliance are held to the highest standards of risk management (at a product and enterprise level as relevant)

Regulatory and Business Conduct
•    Display exemplary conduct and live by the Group’s Values and Code of Conduct. 
•   Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
•    Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
•    Maintain high awareness and understanding of global regulatory framework in which the business operates, and the regulatory requirements and expectations relevant to the role.
•    Lead the country team to achieve the outcomes set out in the Bank’s Conduct Principles: The Right Environment.

Key stakeholders
External 
•    Vendors and Agencies

Internal 
•    Global Co-Heads of CABM
•    CIB Communications Head
•    Global Head of Brand
•    Global Head of Sponsorships
•    Governance Team members
•    Risk Management Team members
•    Finance Team
•    Global CIB product marketing
•    Global CIB Coverage and Heads of Client Coverage Segments 

Our Ideal Candidate

•    Relevant tertiary qualifications, MBA, master’s degree in Marketing and/or Communication strategy (preferable)

•    10+ years experience in shaping and executing marketing strategies, ideally in a banking setup

•    Strong people and stakeholder management skills 

Role Specific Technical Competencies

•    Marketing Strategy and Technologies
•    Omnichannel Marketing Strategy
•    Digital Advertising
•    Client Experience, Behaviours and Preferences
•    People Management
•    Integrated Campaign Marketing 

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website www.sc.com/careers