JOB SUMMARY

As an Insight Director, you will be responsible for working with stakeholders in Corporate Affairs, Brand and Marketing (“CABM”) and the wider business to define/refine, role out and run insight and research projects critical to the Group objectives. 

This role is part of a centralised team in Corporate Affairs, Brand and Marketing (“CABM”). The team’s aim is to continually elevate our brand presence by promoting the proactive utilization of Insights, Data and Analytics in decision making across CABM leadership and all teams. 

A large part of the role will involve Group Brand and Wealth Retail Banking (“WRB”) research to inform Group brand strategy, enhance marketing effectiveness, and strengthen brand positioning. It demands a strategic thinker with a strong analytical background, capable of delivering actionable insights that drive decision-making across the organization. The ideal candidate will possess proven experience in quantitative research, exceptional communication skills, and the ability to effectively coordinate projects and engage stakeholders. Strong program management capabilities and a keen attention to detail will be essential for success in this role.

RESPONSIBILITIES

Insights Tracking/ Research 
•    Oversee the design, implementation and management of multi-market brand tracking studies and copy testing initiatives as required by the business.
•    Develop and manage survey instruments and data collection methodologies that capture insights into customer preferences, behaviours, and trends.
•    Utilise strong analytical skills to identify patterns and draw actionable insights from complex datasets to facilitate a unified approach to brand strategy
•    Independently lead cross-functional conversations and collaborations to drive strategic plans, fostering effective partnerships and ensuring team alignment.
•    Employ statistical analysis software to analyse large datasets for strategic decision-making
•    Drive accountability by creating and maintaining dashboards and reports which monitor key performance indicators related to brand health.
•    Present key findings upwards and outwards and embed a culture of insight. Present data at key forums, as appropriate.
•    Collaborate cross-functionally with teams to utilise the data in decision-making

Knowledge Management & Insights Development 

•    Lead initiatives to capture, organize, integrate, and share research findings, industry trends, and competitive intelligence across the organization.
•    Stay informed on industry developments, emerging technologies, and best practices in research and banking.
•    Collaborate closely with data team leads to synchronize information flow from the Insights team to other functions.
•    Maintain and develop the knowledge management delivery platform from existing systems available, to ensure all our data, reports and insights are easy to access and use (i.e. data democratisation)
•    Help build best in class, bank approved, capabilities and practices for collecting new data and insights ‘at speed’ and leverage them in a consistent way, with a shorter lead time, for future campaign/content development
•    To identify and map additional data needs and requirements and be able to challenge the veracity of existing and new data

Reporting & Training 

•    Customise reporting and communication to meet the needs of different stakeholders, ensuring data is relevant and actionable for their specific objective.
•    Integrate analysis and insights into a regular reporting rhythm for CABM MT.
•    Develop and lead training programs and materials that enhance ID&A capabilities across the organization.
•    Conduct webinars and training sessions through the Learning Council to promote best practices in data-driven decision-making.
•    Offer functional expertise and support in the creation of new initiatives within the ID&A field.
•    Utilize analytical tools to forecast future trends and understand the evolving expectations of various audiences.

Strategy

•    Assist in structuring and supporting key ID&A initiatives and deliverables across the wider team of CABM, liaising and working closely with direct counterparts across CABM
•    Lead and manage the annual planning process related to brand tracking and knowledge management in partnership with CABM segment marketing and cluster heads 
•    Proactively track and monitor brand and marketing plans through the year on a Group and local market level, to ensure insights delivered are coherent with marketing, communications and cluster priorities

Risk Management

•    Collaborate with IPBS Head, CABM LT and other key stakeholders to anticipate and resolve any risks/ issues related to relevant Group Brand and WRB research
•    Seek to identify possible solutions to ensure relevant Group Brand and WRB research is fit for purpose, collaborating with key stakeholders across CABM to achieve this

Governance

•    Identify efficiencies and opportunities for relevant Group Brand and WRB research, working with budget owner(s) within the IPBS team to optimise costs and ensure research spend stays within budget 
•    Responsible for reviewing and executing the compliance processes for relevant Group Brand and WRB research, working across teams to ensure actions such as procurement and contracting/ vendor management procedures are completed on time

Regulatory & Business Conduct
•    Display exemplary conduct and live by the Group’s Values and Code of Conduct
•    Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank
•    Where relevant, proactively identify, escalate, mitigate and resolve risk, conduct and compliance matters

Key Stakeholders

•    Support IPBS Head in building effective external relationships, particularly with key advisory partners to bring in additional insights and creative thinking into the team
•    Support Group Brand, WRB marketing and business teams by providing relevant insights to create a unified brand & marketing strategy

Internal:

•    S&T MT 
•    CABM LT
•    Corporate Affairs & Brand
•    People & Culture Communications
•    WRB Marketing
•    WRB business teams including segments, product, digital and distribution teams
•    CABM IPBS
•    CABM Cluster Teams
•    CABM COO Team
•    Corporate strategy
•    Human Resources including employer branding and D&I
•    Group Property
•    ITO

External:
•    Research and insight agencies, as applicable 

Other Responsibilities

Embed Here for good and Group’s brand and values 

Our Ideal Candidate

•    8+ years of direct experience in quantitative research in communications & marketing
•    Bachelor's degree in communications & marketing, data analytics, or a related field

•    Financial quantitative research and strong project management experience 
•    Experience in facilitating data extraction, data analysis, and insights generation

Role Specific Technical Competencies

•    Several years in related experience in a consumer insights/ market research/ data analyst role
•    Successful delivery of large and complex projects or programmes 
•    Ability to demonstrate critical thinking - by using logic and reasoning to identify the strengths and weakness of alternative solutions, conclusions, and approaches to problems 
•    Demonstrated knowledge, understanding and application of market research techniques, and experience in engaging & managing research agencies. 
•    Ability to work on and prioritize multiple projects while meeting required goals and deadlines. 
•    Strong organizational skills. Effective in prioritizing work and following through on commitments. 
•    Ability to influence internal customers and functional leaders and effectively establish strong working relationships that produce solid results. 
•    Clear focus on the end customer and how to bring their voice into the bank to help shape our product, service, marketing offerings 
•    Positive attitude and passion for the job with a strong desire to look for ways to continuously improve the way we do things. 
•    Excellent communication & presentation skills. 

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website www.sc.com/careers