Job Summary

Lead and drive the commercialisation of digital data products by working closely with Technology and Business stakeholders to develop data solutions that enable digital sales and actionable insights. This role is responsible for identifying and sourcing required data from data lakes and other systems, analysing and integrating data from multiple sources, and designing the presentation layer to support key KPIs and business decisions.
The role will establish KPIs and measurement frameworks to assess digital sales performance, including end-to-end funnel analysis, paid media performance, and campaign effectiveness. It will focus on improving digital campaign effectiveness by providing data-driven insights and recommendations, and establishing robust reporting and dashboards to track digital sales, value delivery, and overall performance.
The role will own end-to-end project delivery, including managing a team, defining and executing data integration plans, and ensuring all project milestones are met with full adherence to agreed timelines, quality standards, and governance requirements.

Key Responsibilities

Strategy
•    focus on Affluent, Net New Money and Wealth Solutions in support of WRB strategic priorities 
•    Act as the Product Owner for digital data products maintain a transparent backlog, OKRs, and quarterly roadmap.
•    Coach analysts on best-in-class commercialization of E2E digital sales & value products uplift literacy across squads.

Business
•    Work with stakeholders to identify and transform business logics to key insights 
•    Identity and source systems/tables required for building the KPIs from data lake.
•    Analyse data, develop Data integration plan & sketch presentation layer involving multiple source systems.
•    Own end to end funnel analytics data products and reporting (from traffic sources to conversion, revenue and balances), including fallout, flow, and cohort analyses identify friction, quantify drop off, and size opportunities.
•    Digital Funnel & Journey Optimization with focus on affluent clients & net new money and wealth solutions
•    Build and maintain KPI trees for acquisition, onboarding, activation, transact, cross sell, and retention stages, with clear leading indicators and targets by segment/channel.
•    Partner with business stakeholders, digital sales marketing teams, and channel owners to understand value drivers and optimize digital journeys.

Processes
•    Responsible for updating, sharing and execution of end-to-end analytics process working closely with all key stakeholders.

People & Talent
•    Partner and collaborate effectively with various teams to deliver the agreed KPI’s. 
•    Acquire new skills by adopting continuous learning to leverage best in class digital analytics tools and technologies

Risk Management
•    Achieve Strong control in documentation, process, EUC, system assess
•    Ensure the Security & Data Privacy guidelines are adhered in all the deliverables

Governance
•    Awareness and understanding of the Data Governance framework, in which the Group, country & department operates, to meet the required data quality standards and expectations relevant to the role.

Regulatory & Business Conduct
•    Display exemplary conduct and live by the Group’s Values and Code of Conduct. 
•    Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
•    Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders
•    The role requires close partnership with a number of key stakeholders across the bank including Wealth & Retail Banking (WRB) product heads (CCPL, Wealth, Deposits, Mortgages, Business Banking, Segments team) , Digital Sales & Marketing Team (Country & Group DSM), Digital Platform Team, Client Experience & Customer Management Team and technology team for all analysis requirements pertaining to retail & wealth products / segments

Our Ideal Candidate

•   10+ years of experience in Data Analysis

•    Excellent Data Analytical skills to explore and identify the business logics.  
•    Sound knowledge on banking products and digital sales operations of retail banking domine. 
•    Able to understand click stream data of mobile/internet banking to bring out customer behaviour and reach. 
•    Understanding on banking campaign and its performance tracking.
•    Excellent written and verbal communication skills for coordinating across team members.
•    Good understanding on cloud-based data lake and its components. 
•    Knowledge on building Dataiku Flows using visual recipes and Code recipes. 
•    Familiar with developing codes/logics using advance SQL, Python, spark. 
•    Experience in automating the dataiku flow using automation node and scheduling jobs/flows
•    Knowledge on predictive models for optimal forecast. 
•    Excellent knowledge of data presentation and visualization
•    Candidate should have worked on MSTR schema development and able to establish relationship between attributes from different dimensions. 
•    Should be able to develop complex dossiers using advance visualizations and linking multiple datasets.
•    Able to define object, data security levels based on requirement. 

Role Specific Technical Competencies

•    Business Analytics 
•    E2E data integration and data product development
•    Dataiku, Python, SAS, SQL, 
•    BI tool – MicroStrategy, Tableau
•    Digital Marketing Analytics
•    Digital Marketing Profitability analytics, Return of Marketing Investment 
•    Big data processing, Big data analytics, structured and unstructured data

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website www.sc.com/careers